Better: The Brand Designer Podcast, founded by Giselle Field of Wander Design Co. and Jen Davis, was founded on the belief that designers need community. We find that the branding world often feels secretive, competitive, and sometimes just plain old confusing. When we realized that our honest, soul-chat-level convos could potentially help other designers, we realized a podcast was only natural! Better: The Brand Designer Podcast was officially born.Giselle passed away during a climbing trip in Peru in summer of 2020. We encourage all listeners of our podcast to listen to our two Celebrating Giselle episodes. Giselle's adventurous, kind, funny...
Latest episodes
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36 min
S14 E11: Spooooky Client Stories (Round 4!) with Lauren Hemes
I’m back with our annual spooooky client stories episode! I’m joined by my biz bestie and fellow designer Lauren Hemes of Elby Creative, and together we’re reading listener submiss…
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24 min
S14 E10: How Do You Manage 15-20 Client Accounts at Once?! (My Exact Systems for a Well-Oiled Multi-6-Figure D…
This week is a little solo episode where I’m breaking down how my studio stays organized while supporting around 15 to 20+ client projects all at the same time, plus the systems an…
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49 min
S14E9: How to Do the Brand Strategy Work AI Can't Touch with Sarah Robb
In this week’s episode, I chat with Sarah Robb, a brand strategy coach, founder of Brand Strategy Academy, and co-author of the book Rebrand Right. After many years at Landor worki…
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42 min
S14 E8: Inside 500+ Design Days: The Real System Behind Websites Built in a Day with Bailey Collins
If you're curious what a design day looks like, this episode is for you! I chat with Bailey, designer and owner of Honeywave Creative, all about running a successful design in a da…
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37 min
S14 E7: Before & After: How Picking a Specific Niche Changed My Business with Brooklyn Beckerson
In this episode, I chat with Brooklyn of Glorybright Studio about how her health journey took her from freelancing and taking on any design project to niching into serving holistic…
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41 min
S14 E6: An AI State of the Union (for Brand & Web Designers)
In this solo episode, I chat all about how AI has impacted our studio, how we use it, how we see our clients using it (the good & the bad) where we don’t use it, and how we have im…
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43 min
S14 E5: You're Making Six Figures on Paper. So Why Is Your Bank Account Empty? with Emily Bowie
In this week's episode, I talk with Emily, a former Big Four audit manager who's now CFO of Thorne Advisors, the firm she co-leads with Andrea Mason. Together they help business ow…
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43 min
S14 E4: Behind-the-Scenes of Rebranding My 12-Year Design Agency with Kadie Smith
In this week's episode, I chat with Kadie Smith, designer and founder of Drop Cap Design. We talk about why she chose to rebrand after 12 years in business, how she'd been feeling…
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31 min
S14 E3: What I'd Do Differently If I Were Starting My Design Business Today
In this solo episode, as I'm in my 14th season of the podcast and 8th year in business, I chat about things that have changed since I started in 2019, and share what I would do dif…
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46 min
S14 E2: The Hidden Messaging Mistakes Costing You High-End Clients with Kayla Dean
Grab Kayla's Website Copy Compendium today and use code BETTERPOD to save $200 on personal or commercial.----In this episode, I talk with Kayla Dean, website copywriter, messaging…
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54 min
S14 E1: What’s the Future of Independent Design Studios? with Steven Wakabayashi
In this first episode of season 14, I talk with Steven Wakabayashi, creative director and founder of Stranger Creative, about building a strong company culture in a fully remote, g…
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40 min
S13 E23: What Matters and What Doesn’t? Nine Years of Running a Design Studio with Olivia Austin
In this week's episode I have fellow designer, mom, and business owner Olivia Austin back on the podcast. We chat about the things that don't matter and the things that really do w…
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46 min
S13 E22: Building a 7 Figure Creative Agency that Will Sell with Brooke Apffel
This week I chatted with Brooke Apffel about building her digital marketing business, Coastal Collective Marketing (CoCo), from the ground up, growing it into an agency with a team…
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44 min
S13 E21: Stationery as Storytelling: The Power of Tangible Design with Amanda DeWoody
In this weeks episode, I'm chatting with my friend Amanda, owner of Mandy Lee Studio (formerly Poised Avenue), who specializes in stationery, print design, and design licensing.We…
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52 min
S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves
In this week's episode, I talk with brand leader and author Anthony Reeves, who has led the creative teams for major brands like Amazon, Airbnb, Kohler, and more. We talk about his…
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22 min
S13 E19: What Are Designers Charging for Branding and Web Services?
In this solo episode, I chat about my new mini version of the Minimind (the Mirco Mind) and share what we cover in the 4 month program kicking off in August! I also share real pric…
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37 min
S13 E18: How to Get Recommended to Potential Clients by AI with Julia Bocchese
In this week’s episode, I have SEO and AI search strategist Julia back on the podcast to talk about how designers can show up in AI search results like ChatGPT, Gemini, Perplexity,…
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48 min
S13 E17: Calm the Room: Managing Client Fear in Creative Work with Ashton Hauff
In this episode, I chat with Ashton Hauff, brand strategist and co-founder of The Good Kids, a branding agency in North Dakota. Ashton talks about their "Slingshot Method," a three…
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35 min
S13 E16: How to Raise Your Prices (and How I've Done It Wrong)
In this solo episode, I'm chatting all about pricing—when it's time to raise your rates, the steps to do it, how to communicate price changes to existing clients, new inquiries, an…
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52 min
S13 E15: Motherhood & Creative Business Q&A with Sydney Walden
In this weeks episode I'm chatting with fellow design business owner and mom of three Sydney of Rouse Design Studio in a fun Q&A style all about motherhood and business, and also h…