AsiaWorks Industry Insights is a podcast for brands, businesses, and decision-makers looking to get more from their content. Produced by AsiaWorks, Asia’s leading creative video agency, this series turns real-world experience into practical insight. From video production and live streaming to social content, podcasting, and branded storytelling, we break down what actually works, and why. Each episode is based on our published thinking and on-the-ground work across Asia, offering clear, actionable ideas you can apply straight away—whether you’re building a content strategy, scaling production, or trying to cut through the noise. No jargon. No theory for theory’s sake...
Latest episodes
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15 min
10 Lessons From Freakonomics About Podcasting: Why Making a Successful Podcast Is Harder Than Ever | AsiaWorks…
Anyone can make a podcast. A couple of microphones, a laptop, some editing software, and you're in business. But creating something people genuinely want to listen to — and keep co…
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16 min
Best Video Marketing Ideas for Schools to Boost Admissions | AsiaWorks Industry Insights
Choosing a school is one of the biggest decisions a family makes. And increasingly, the first impression doesn't happen on campus. It happens on a screen.In this episode of AsiaWor…
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14 min
How to Create a Professional Travel Video | AsiaWorks Industry Insights
Beautiful scenery can capture attention. But great travel films do something more: they make you want to be there.In this episode of AsiaWorks Industry Insights, we explore what se…
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11 min
Best Corporate Video Examples: Top 10 Video Ideas to Inspire You | AsiaWorks Industry Insights
How do you create a corporate video that people actually want to watch?Forget the traditional executive standing in front of a company logo. Today's best corporate videos use authe…
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21 min
How to Create Great Explainer Videos That Convert: Step-by-Step Guide and Cost | AsiaWorks Industry Insights
How to Create Great Explainer Videos That Convert | AsiaWorks Industry InsightsHow do you turn a complicated product, service or idea into a video that people actually want to watc…
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14 min
What is Video Post-Production? A Guide to Process, Costs, and Tips | AsiaWorks Industry Insights
What is Video Post-Production? Process, Costs, and TipsThe real magic of video rarely happens on set. It happens in post-production.In this episode, Andrew Clark explores the video…
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15 min
A Step-by-Step Guide to theVideo Pre-Production Process for Brands | AsiaWorks Industry Insights
Video Pre-Production Process: A Step-by-Step Guide for BrandsCreating a successful video starts long before the cameras roll.In this episode, Andrew Clark explores the video pre-pr…
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11 min
How to Write a Script for a Video: A Step-by-Step Guide for 2026 | AsiaWorks Industry Insights
A strong script is not just dialogue. It is the blueprint for the whole production.In this episode, we break down how to write a video script that improves clarity, speeds up produ…
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15 min
The Power of Influencer Video Marketing for Brands | AsiaWorks Industry Insights
Influencer video marketing has evolved far beyond simple sponsorships. Today, it sits at the intersection of storytelling, trust, creator culture, and commerce.In this episode, we…
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13 min
Short-Form Video Content Strategy: The Complete 2026 Guide for Brand Marketing | AsiaWorks Industry Insights
Short-form video has become one of the most important content formats in modern marketing. It is fast, mobile-first, platform-friendly, and highly effective at grabbing attention i…
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12 min
Social Media Video: What It Is & How to Create Social Videos that Convert | AsiaWorks Industry Insights
Scroll through any social platform and one thing is obvious: video dominates.For brands, social media video is no longer optional. It is one of the most effective tools available f…
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12 min
A Complete Guide to Brand Video | AsiaWorks Industry Insights
In a crowded digital world, attention is scarce. That is why strong brand video production matters. It helps businesses tell stories that build trust, create emotional connection,…
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16 min
A Complete Video Production Cost Guide: What Drives Budget, Pricing & Value | AsiaWorks Industry Insights
Video is often used when something important needs to be communicated clearly and memorably. But before production starts, one question always comes first: how much will it cost?In…
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11 min
Video Metrics You Need to Track: 10+ KPIs for Better Video Marketing Performance | AsiaWorks Industry Insights
Producing video content is one thing. Understanding whether it works is another.In this episode, we explore the video metrics that help brands measure impact, improve performance,…
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20 min
Video Marketing Trends for 2026: Key Strategies Shaping Content, SEO & Social Video | AsiaWorks Industry Insig…
Video marketing continues to evolve at speed. Platforms are changing, audience habits are shifting, and brands are under pressure to create content that is both effective and adapt…
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23 min
Professional Podcast Production: Complete Guide to Planning, Recording & Scaling a Podcast | AsiaWorks Industr…
Podcasting offers something rare—time, attention, and trust. But producing a podcast that stands out requires structure, quality, and a clear production workflow.In this episode, w…
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14 min
Video Concept Development: A Step-by-Step Guide to Better Video Content | AsiaWorks Industry Insights
A strong video concept is the foundation of any successful production. In this episode, we break down how to develop clear, structured video ideas that align with your goals, conne…