Digital Media Spotlight™ is the show for B2B marketers, founders, and agency leaders who need their digital channels to actually drive pipeline. Hosted by Software Oasis, the podcast puts AIO (AI optimization), SEO, GEO (generative engine optimization), and CRO under the microscope with experts who are actively running campaigns and experiments. In each episode, you’ll hear: - Deep‑dive conversations with practitioners, not theorists. - Concrete examples of campaigns, assets, and funnels that are working right now in AI‑driven search and social. - Playbooks for ranking in traditional search, surfacing in AI overviews, and turning that visibility into con...
Latest episodes
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1 h 20
Cary Lawrence: Transforming E-commerce with Decile's AI-Driven Insights
Introduction Cary's early curiosity about human behavior Transition from traditional media to digital Founding Decile and its mission Interview Cary's career path and pivotal momen…
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1 h 00
Alex Atzberger on Navigating AI Risks at Optimizely
Introduction Alex Atzberger's role at Optimizely. Importance of ownership and accountability in AI. Risks of AI without proper governance. Interview Alex's early tech experiences i…
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1 h 21
Navigating Martech Chaos with Andrea Lechner-Becker
Introduction Andrea's unconventional career path The importance of networking Discovering a passion for database marketing Interview Andrea's journey to GNW Consulting The role of…
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1 h 15
Matt Maher on Navigating AI and Innovation at M7 Innovations
Introduction Matt Maher's transition from ESPN All-American to tech innovator Founding M7 Innovations with a focus on AI, AR, and VR Recorded live at the Software Oasis AI Summit I…
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1 h 07
Chris Rodgers on Mastering SEO and Geo in a Shifting Digital World
Introduction Chris' early entrepreneurial spirit Transition from sales to SEO Launching CSP Agency Interview Chris' journey from popcorn sales to SEO Key pivots in his career Chall…
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1 h 15
Emily Dailey of PenDailey Consulting on Non-Linear Career Paths and Brand Activation
Introduction - Emily Dailey's unexpected journey from theater to hospitality. - Discovering the parallels between theater and hotel management. - The role of a brand advocate in sh…
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1 h 03
Siva Balakrishnan on Building a Scalable E-commerce Solution with Global Talent
Introduction - Siva Balakrishnan's accidental start in entrepreneurship - Learning to leverage global talent - Foundation of Vserve Ebusiness Solutions Interview - Early challenges…
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59 min
Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies
Introduction - Kevin's unique journey from hockey to IT and media buying - The founding vision of DISTRIKT - Overview of DISTRIKT's end-to-end client solutions Interview - Kevin's…
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1 h 00
Whitney Hart on Pioneering AI Search Strategies at Avenue Z
Whitney Hart is the Chief Strategy Officer at Avenue Z, where she leads the charge in developing innovative AI-driven marketing strategies. With a rich background in communications…
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1 h 05
Beth Trejo on Navigating Entrepreneurship and Scaling Challenges
Beth Trejo is the founder and CEO of Chatterkick, a digital marketing agency based in the Midwest. With a strong background in marketing and social media, Beth established Chatterk…
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1 h 18
Laura Patterson on Data-Driven Growth Strategies
Laura Patterson is the President of VisionEdge Marketing, a growth strategy consultancy. Since 1999, she has been at the forefront of marketing performance management, helping B2B…
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1 h 03
Patrick Brightman on Navigating PR and AI Search at 3E Public Relations
Patrick Brightman is the President and CEO of 3E Public Relations, a New Jersey-based agency specializing in PR, social media, and content. With a background in journalism, Patrick…
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1 h 06
Always Be Testing: A Simple Growth Framework
In this episode, host Michael Bernzweig talks with Tim Davidson, co‑founder of Clean Commit, about how to use experimentation to grow faster and smarter. Tim explains why “trying s…
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51 min
Owning Your Marketing Data in the Age of AI
In this episode, host Michael Bernzweig sits down with Kevin Wassong, founder and CEO of Marketing AI, to explore why marketers have quietly ceded control of their brands to fragme…
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52 min
Making Digital Products Sticky: Metrics, Messaging, and Habits
In this episode, host Michael Bernzweig talks with Jono Bacon, founder and CEO of State Shift, about how to turn one‑way marketing into a true movement around your product. Jono br…
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58 min
How Clearscope’s Bernard Huang Wins in AI Search and AEO
Bernard Huang, founder of Clearscope, joins host Michael Bernzweig to explain how AI is transforming search and why so many brands are seeing their organic traffic quietly evaporat…
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47 min
Crafting Impactful Ads: Messaging Secrets
On this episode, host Michael Bernzweig sits down with Allan Khazak, CEO of Vroom Media Group, which builds high-impact digital campaigns for growth-stage brands across channels an…
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42 min
Driving AI-Era Search Traffic
In this episode of Digital Media Spotlight™, host Michael Bernzweig sits down with John “JB” Russell of Digital Womble to dissect why so many websites are losing traffic—and what t…