High Stakes Customer with Adrian Davis is dedicated to elevating how leaders think, speak, and act when serving their most important customers. Guided by Adrian’s mission to teach the mindset and behaviors that enable professionals to lead with empathy, clarity, and strategic discipline, the series brings forward the wisdom he has gained from more than thirty years of advising executives and strategic account teams around the world.
Latest episodes
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50 min
Creating Value in High Stakes Customer Relationships with Mark Davies
In this episode of the High Stakes Customer Podcast, Adrian Davis welcomes Mark Davies, Managing Director of Value Matters and Chair of the Association for Key Account Management,…
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23 min
Building Trust at Scale: Libby Souder on Strategic Customer Relationships
What does it take to build and sustain relationships with your most important customers? In this episode of the High Stakes Customer Podcast, Adrian Davis sits down with Libby Soud…
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28 min
From Vendor to Thinking Partner
High Stakes Customer Podcast Host Adrian David invited guest Sandeep Aujla, executive coach and founder of Multilevel Leadership Consulting Inc., to explore what it means to engage…
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4 min
The Shift from Knowing to Doing
Season II of the High Stakes Customer Podcast with Adrian Davis moves beyond principles into practice, taking listeners into real-world conversations with leaders navigating pressu…
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15 min
Champion from the Top
Adrian Davis emphasizes executive visibility and sponsorship. He shows how senior leaders can build feedback loops with the field, reinforce customer-centric decision-making, and e…
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16 min
Coach for Transformation
Managers become multipliers when they foster a culture of learning and collaboration. Adrian Davis illustrates how coaching across departments—sales, service, operations, and marke…
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21 min
Measure What Matters
Adrian Davis shifts focus from lagging metrics to leading indicators, teaching leaders to measure the behaviors that drive success. By tracking engagement, insight generation, and…
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22 min
Build Disciplined Habits
This episode moves from mindset to execution, emphasizing that reliability builds trust. Adrian reveals how consistent micro-habits elevate daily execution, replacing firefighting…
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23 min
Lead with Empathy and Insight
This episode moves from mindset to execution, emphasizing that reliability builds trust. Adrian reveals how consistent micro-habits elevate daily execution, replacing firefighting…
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16 min
Make the Customer the Hero
Using the Hero’s Journey as a metaphor, Adrian reframes customer relationships as collaborative quests. He challenges leaders to become guides who help customers overcome real-worl…
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23 min
The Six Principles of High Stakes Customers
Adrian Davis introduces the origins of the High Stakes Customer framework, sharing lessons from 30 years of experience managing complex, high-pressure relationships. This episode s…