Discover how leading founders, creators, and SaaS innovators are redefining success in the B2B space. Hosted by Michael Bernzweig and produced by Software Oasis—the network trusted by over 200k+ decision makers—B2B Creator Spotlight dives deep into fresh growth strategies, social monetization, and authentic business networking, all inspired by the tagline: Create. Earn. Connect. Each episode brings you live, insider conversations with top B2B creators and executives on the cutting edge of digital transformation, marketing, AI, and audience growth. Volume 1, Episode 1 features Jake Tlapek, Chief Growth Officer at Finch, revealing actionable playbooks for turning platforms like TikT...
Latest episodes
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1 h 15
Unlocking AI Success with Marinela Profi from SAS
Introduction Marinela Profi's unique career path from statistician to AI strategist Importance of diverse skills in AI Overview of SAS's role in AI solutions Interview Marinela's t…
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59 min
Lauren Kwedar Cockerell on Crafting Compelling B2B Stories
00:00 - Introduction to Lauren Kwedar Cockerell and her journey 05:30 - The founding of Kwedar & Co. 12:45 - Challenges B2B leaders face in storytelling 19:00 - Importance of trust…
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59 min
Lauren Kwedar Cockerell on Crafting Compelling B2B Stories
Lauren Kwedar Cockerell is the founder and president of Kwedar & Co., a company dedicated to helping B2B businesses craft and communicate their unique stories. With a background in…
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55 min
Kyle Bailey on Navigating AI Shifts in Home Service SEO
Kyle Bailey is the Founder and Managing Director of Frontburner Marketing, where he specializes in local SEO and lead generation for home service and trade businesses. Since 2010,…
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54 min
How Creators Can Confidently Charge More
In this episode, host Michael Bernzweig sits down with business coach Robin Waite to unpack how creators, consultants, and freelancers can confidently raise their prices and build…
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43 min
Monica Marlatt: The Puzzle Imagineer on Instagram
In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Monica Marlatt, a puzzle enthusiast who has turned her passion into a unique cruise ship experience. Mon…
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42 min
From Board Games to Marketing Mastery
In this insightful episode, host Michael Bernzweig and Brandon Rollins, founder of Pangea Marketing, delve into the complexities of conversion attribution in digital marketing. He…
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47 min
Future-Proof Your B2B Brand: Disney’s Innovation Playbook
On this episode of the B2B Creator Spotlight, hosted by Michael Bernzweig and presented by Software Oasis, tech founders and enterprise executives gain exclusive insights from Jeff…
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16 min
Unlocking B2B Success with TikTok
In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Jake Tlapek, Chief Growth Officer at Finch, about the power of TikTok for B2B marketing. Jake shares his…