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Influencers Formula®: The Radio Show That Started It All

by Donna Kunde & Ben Gioia ("joya") · 52 episodes

BusinessEntrepreneurshipMarketing

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Before there was a book, a summit, or a business-building system, there was a radio show. The Influencers Formula®: The Radio Show That Started It All began as a collaboration between Donna Kunde, creator of the Podcast Profit System™, and Ben Gioia, founder of Influence With A Heart®. Together, they combined Donna’s expertise in podcast monetization and systems with Ben’s human-centered approach to influence, writing, and thought leadership — forming The Influencers Formula®, a timeless framework for authentic growth, impact, and income. Originally broadcast on Influence Radio™ Network, this 52-episode series became the foundation for an international bestselling book, a 3-day summi...

Latest episodes

  1. E52 Be A Resource! Wks 10-13

    Your podcast and your book aren’t just content — they’re a way for people to choose you. This episode shows you how to step into that role with clarity and confidence. Episode Summ…

    13 min
  2. E51 Be Easy to Follow! (Podcast Profit Playbook) Wks 7-9

    Your listeners want a clear path to continue learning from you. This episode shows you how to make that path simple, natural, and valuable — for them and for your business. Episode…

    13 min
  3. E50 Be Heard! (Do the Thing) Wks 5-6

    Your voice has power — but only when it feels real, relatable, and consistent. In this episode, we show you how to speak in a way that keeps listeners coming back. Episode Summary…

    13 min
  4. E49 Be Seen! (Get Noticed with a Podcast & Book) Wks 1-4

    Your voice is your advantage. When your podcast and your book work together, you become the guide your audience trusts — before they ever meet you. Episode Summary This episode mar…

    13 min
  5. E48 Marketing & Paid Advertising For Your Podcast

    Your podcast deserves to be heard — not just discovered by accident. At some point, organic growth reaches a limit. That’s when strategic paid promotion expands your audience with…

    13 min
  6. E47 Producing a Commercial For Your Podcast

    A great podcast commercial helps your listeners understand how to take the next step with you. It builds trust, positions your value, and opens the door for deeper engagement. Epis…

    13 min
  7. E46 Syndicating Your Podcast

    Syndication is how your podcast reaches new listeners without recording anything new. If you want to expand your visibility and credibility, this is one of the easiest steps you ca…

    13 min
  8. E45 When To “Get Behind The Mic Again”

    Your podcast doesn’t end when your first season does. Once you’ve created your foundational content, the question becomes: What’s next? This episode explores how to decide when and…

    13 min
  9. E44 Misconception #3 - You need to launch your book immediately after it’s published, and the only reason for…

    A launch is not about selling a lot of books — it’s about building visibility, authority, and relationships. When you understand the real purpose of a launch, your book becomes a l…

    13 min
  10. E43 Misconception #2 - You can do “good enough” editing and book design, so there’s no reason to pay for it

    Your book is not just words — it’s your credibility in print. When the editing, structure, or design looks “DIY,” your authority takes the hit. This episode explains why “good enou…

    13 min
  11. E42 Misconception #1 - It’s better to be traditionally published than “self”-published

    A lot of authors still believe that being traditionally published equals legitimacy. But for most experts, coaches, and business owners — traditional publishing works against your…

    13 min
  12. E41 The Wild West of Book Writing & Publishing (How To Survive The Badlands Without Losing All Your Gold)

    If you’ve ever thought about turning your podcast into a book, you’ve likely already encountered confusion, opinions, and a lot of conflicting advice. The publishing world can feel…

    13 min
  13. E40 Leverage - From Podcast To High Ticket Mastermind, Group Coaching

    Your listeners don’t just want information — they want support, accountability, and a place to apply what they’re learning. A mastermind gives them that. And it allows you to serve…

    13 min
  14. E39 Leverage - From Podcast To Evergreen Course — Make Money While You Sleep

    Your listeners already trust your voice and your perspective. An evergreen course gives them a way to apply what you teach — and it gives you recurring revenue without adding more…

    13 min
  15. E38 Leverage - Memberships (i.e. Twitch, Clubhouse, Podcast Communities)

    If your audience is listening, they’re already signaling interest. A membership gives them a way to stay close, learn from you, and apply what you teach — while giving you recurrin…

    13 min
  16. E37 Leverage - From Podcast To Interactive eBook

    Want your podcast to work harder for you? This episode shows you how to turn finished episodes into an interactive ebook that keeps people engaged and taking action. In The Influen…

    13 min
  17. E36 Amplify — From Podcast To A Book That Positions You As A Unique Expert, Authority or Thought Leader

    If you want to be seen as the go-to expert in your space, a book accelerates that. And the best part? If you’ve been podcasting, your book is already 80% done. In The Influencers F…

    13 min
  18. E35 Amplify — By Posting Your Blogs , Articles On Other Sites

    If you want more people to discover your message, you need to show up where they already are. This episode shows you how to expand your visibility by sharing your blog posts on pla…

    13 min
  19. E33 Amplify — With Your Blog

    If you want your podcast to work harder for you, your blog is one of the simplest ways to extend the life and impact of every episode. This episode shows you how to turn your exist…

    13 min
  20. E34 Amplify — By Guest Blogging

    If you want more of the right people discovering your work — without posting more on social media or recording more episodes — guest blogging is one of the most effective ways to e…

    13 min
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