GRX Marketing and Finch Marketing are sister companies that are passionate and knowledgeable about healthcare marketing. This podcast gives you a pulse on what’s happening in the healthcare industry and the importance of a strategic marketing approach. The episodes will feature trusted partners, business owners and leaders in the healthcare industry – including independent pharmacy and B2B. If your marketing has flat-lined, find your pulse again with the Marketing Vitals podcast!
Latest episodes
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30 min
Reputation in a Digital Age: Building Trust Online for Pharmacies | Marketing Vitals
A strong online reputation starts with meaningful patient experiences. Join us as we explore how pharmacies can build trust, engage with their communities online, and manage their…
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24 min
Maximizing What You Have – Proven Strategies to Boost Revenue from Current Patients | Marketing Vitals
Growing your pharmacy doesn't always mean finding new patients. It can also mean making the most of the ones you already serve. In this episode, we're joined by our partners AxeRx…
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22 min
Talking all things Vaccines with Vaccine Connect | Marketing Vitals
Vaccines are a key part of an independent pharmacy and clinic's business, but many owners may not be aware of purchasing options, savings opportunities, and ways to maximize their…
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25 min
Is Your Marketing Compliant | Marketing Vitals
During the episode, Nicolle and Darshan discuss how marketing for pharmacies has become more challenging especially with GLP-1s, Compounding and AI. They highlight common mistakes…
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31 min
Building a Diverse Content Strategy That Works| Marketing Vitals
A strong marketing strategy depends on the variety and relevance of your content. In this episode, we dive into what a diverse content strategy is, why it matters, and how it can e…
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29 min
Own Your Brand: Why a Website is Crucial for your Pharmacy | Marketing Vitals
A website is your brand identifier and how people find out about your business. We discuss why just social media isn't enough, but how it can work in tangent with a website. And al…
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18 min
Mastering SWOT: Strengthen Your Business Strategy | Marketing Vitals
Do you know how to use a SWOT analysis effectively—or are you making common mistakes that keep your strategy from reaching its full potential? In this episode, we break down what a…
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13 min
The Power of Industry Expertise: Why Specialization Matters in Marketing | Marketing Vitals
In this episode, we dive into why choosing an industry-focused marketing agency can make all the difference. From understanding your audience and compliance needs to delivering str…
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16 min
Partner Spotlight: Reinventing Pharmacy Management with Scriptly | Marketing Vitals
Marketing Vitals host, Kelly Baily, is joined by Brian Prigge, President, CTO and Founder of GRX Marketing’s newest partner – Scriptly! Learn more about this all-in-one, cloud-base…
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15 min
AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals
In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for pa…
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22 min
Marketing Against PBMs: A March to a Million | Marketing Vitals
The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legi…
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31 min
Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketi…
It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On…
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19 min
Partner Spotlight: AXE Rx’s Solution to Predatory Discount Cards | Marketing Vitals
Kelly Bailey, Vice President of GRX Marketing, is joined by Al Branca, President of AXE Rx, on this episode of Marketing Vitals to discuss AXE Rx’s unique profit opportunity for ph…
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18 min
Marketing to your Target Audience: Lansworth | Marketing Vitals
Heavily focused on the finance sector, Lansworth had a goal of breaking into the pharmacy industry. On this episode of Marketing Vitals, we talk with Finch Marketing client, Carrie…
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42 min
A Pulse on Amazon Pharmacy | Marketing Vitals
No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketin…
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36 min
Pharmacy Beat with Bruce Kneeland: Marketing Your Brand | Marketing Vitals
You’ve developed a brand for your business. Now what? How do you instill your brand into your local market? Kelly Bailey is joined on this month’s Marketing Vitals podcast by indep…
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16 min
Branding: A Driver for Success | Marketing Vitals - On the Pulse of Healthcare
One of the biggest drivers in your business’s overall success is branding. Your brand is your pharmacy’s unique identity that distinguishes you from your competitors. It’s more tha…
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40 min
Grow Your Pharmacy with Long-Term Care at Home Services | Pharmacy Marketing Simplified
This year has been rough for independent pharmacies, but long-term care at home services can provide a tremendous avenue for growth and additional revenue. That is why GRX Marketin…
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19 min
Going Beyond Prescriptions with a Home Health Care Franchise | Pharmacy Marketing Simplified
What better way to diversify your pharmacy business by adding a home health care franchise! Offer complete care to your senior patients, while expanding your business. Debbie and N…
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30 min
PBMs 101 & Communication Strategies | Pharmacy Marketing Simplified
Join Nicolle Mcclure and Monique Whiney as they discuss how PUTT helps independent pharmacies navigate the complicated world of PBMs. Monique shares ideas of how pharmacy owners ca…