I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective.
Latest episodes
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Essential Communication Skills in the World of Biotech Venture Capital
Susanna Harris talks about her communications role in the biotech venture capital world.
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Marketing a Region: Growing Life Science in South Carolina
Economist Joey Von Nessen talks about the growth and the impact of life science on the South Carolina economy.
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Getting Around the Data Delusion
You may have a lot of quantitative data. But it’s what you don’t know that you don’t know that will hurt your marketing. Wayne Cerullo explains what it takes to get around the data…
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22 min
Magic School Bus to Head of Strategy
Lily Elsner talks about the path to her job as Head of Strategy at Arctoris, a startup working on small molecule drug development.
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Lily Elsner: SAMPS's Young Person of the Year
Lily Elsner talks about her job as Head of Strategy at Arcturus, a startup working on small molecule drug development.
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From Marketing Ketchup to Life Science: A Founder's Story
Raman Sehgal shared his journey to becoming an agency owner, the value of a niche and what good clients look like.
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Should Podcasting Be Part of Your Compliance Toolbox?
Tom Fox thinks podcasts are a great way to teach people about compliance. And he's right.
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Getting the Most Out of In-Person Events
Bonni Scepkowski wants you to build relationships, not look at spreadsheets. Here's how to keep your attendees engaged.
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Personal Branding for Scientists
Jennifer Andrews explains the importance of personal branding for scientists and offers a strategy for developing your personal brand.
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Providing Physicians with Resources for Patient Support
Sandy Donaldson described Impiricus's platform where physicians can request support for patients such as samples or prior authorization via SMS messaging. This removes the friction…
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What's Happening in African Biotech?
Adrienne Leussa is the host of Africa Biotech Conversations. We chatted about podcasting and what's happening in the African biotech community.
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Impact Opportunities for Digital Marketers in Healthcare
Chris Cullman shares his thoughts on customer experience, data and attribution, and opportunities to have physicians reach out to you.
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Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity a…
Renee Connolly describes some best practices in corporate communications in the context of Diversity, Equity and Inclusion at Merck KGAa, Darmstadt, Germany.
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AI for Digital Marketing in Healthcare
Hemal Somaiya describes using AI to message physicians at the right moment for their patients.
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Disease State Education: Content Marketing Pre-Launch
Frank Dolan talks about the value of disease state education for a company pre-launch in terms of providers, patients and payors.
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Writing About Science, Joyfully
Justine Dees talks about sharing her knowledge and love of science to become a blogger and content marketer for life science companies.
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Pushing the Limits in Creative Storytelling
Dan Chichester talks about transitioning from comic book writer to healthcare marketer, building trust with partners and creating a positive vision for the future.
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How Can Sales People Engage with Customers Now?
Bob Lempke talks about ways sales people can engage and build relationships with customers in a world changed by Covid.
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From Scientist to Agency Owner via YouTube
Maaria Ginai describes her transition from scientist to agency owner via YouTube and tech transfer.
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Are You Pricing Your Life Science Products Correctly?
Mark Stiving talks about optimizing pricing by knowing the value of your products and different pricing models that may increase profits.