Informed: the podcast for LinkedIn® users
by John Espirian · 505 episodes
BusinessMarketingEducation
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice...
Latest episodes
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16 min
507. What's your experience of LinkedIn?
A few points to consider on what it means to have different experiences of LinkedIn.Voice notes for the Postbag:Mark Lee: adverts in the feed and posts referred into the feed Mic A…
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17 min
506. Newsletters continued
PostbagMary Wu: post boostingMic Adam: company pagesAshley Leeds: LinkedIn groupsNicky Oliver: company verifications and newsletters Company page comment blocking and removing peop…
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16 min
505. Are LinkedIn newsletters in trouble?
Postbag question by Ivan Tobias: What are the biggest misconceptions you've found building other people's LinkedIn profiles that other LinkedIn experts perpetuate?Can your LinkedIn…
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21 min
504. Improving your LinkedIn feed relevance
Voice note questions from Steve Bruce, Hanne Møller, Ashley Leeds, Mary Wu, Darren Millings, and Mic Adam. The questions cover these topics: endorsements, languages, percentage of…
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17 min
503. Improvement suggestions for LinkedIn
The Postbag includes voice notes from Mark Lee, Ashley Leeds, and Lynnaire Johnston.Suggested LinkedIn fixes:Exact date and time on posts & comments Batch delete notifications Pinn…
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15 min
502. How many active users does LinkedIn have?
Postbag questions and contributions from Hanne Møller, Mary Wu, Gillian Whitney, Mic Adam, and Mari-Liis Garcia.Private connection notes are here for Premium members.How many activ…
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15 min
501. Profile top card basics
A look at some of the basics of your LinkedIn profile's top card.Plus, voice note contributions from Lynnaire Johnston and Mark Lee.Solo and small business owners: join the Espress…
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24 min
500. The anniversary bumper Postbag
A special version of the Informed podcast as it reaches its 500th episode, with voice note contributions from several listeners.Plus, a reminder to join us in Bristol for UpLift Li…
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9 min
499. Is SSI going away?
Brenda Meller voice note about the new "Seems like AI slop" featureIs Social Selling Index (SSI) going away for free users?My first collaborative post, with Lynnaire JohnstonCome t…
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14 min
498. "Seems like AI slop"
PostbagMark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs."Seems like AI slop" is a new feature on LinkedIn posts viewed in the…
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10 min
497. Collaborative posts
Voice note from Gillian Whitney on out-of-network content viewersVoice note from Mary Wu on profile URLs, plus some feedback on limiting postsGet your ticket to UpLift Live Nano Br…
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12 min
496. Post visibility
PostbagNigel Cliffe voice note on limiting your post visibilityAshley Leeds voice note on automation toolsLionel Guerraz on connecting with your company's CEO Caryn Yuen on link di…
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9 min
495. Creator Marketplace and company page collaborations
PostbagLionel Guerraz voice note about content reachCome to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a…
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8 min
494. GIFs and games
Voice notes with feedback from Nigel Cliffe and Meena McDonaldNative GIF support in LinkedIn commentsWend gameSolo and small business owners: join the Espresso+ community to improv…
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12 min
493. Who is looking at your content?
Discovery analytics for in and out of network viewersShould you comment on content where you don't expect to reply?Why you shouldn't delete AI comments on your postsWhy you shouldn…
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15 min
492. More about AI, plus the Video tab returns
More chat about AI on LinkedIn, plus the return of a feature in the mobile app.PostbagTrevor Lambert about AIRoss Thorpe about AI – check out RooverseAshley Leeds about profile URL…
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12 min
491. AI slop and glitches on LinkedIn
PostbagJudi Radice Hays: feedback on birthdaysJeremy Freeman: LinkedIn newslettersKathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still b…
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14 min
490. Should you change your posting schedule and topics on LinkedIn?
What happens when you need to change your plans?PostbagLionel Guerraz: commenting and its effects on topic authority.Judith Rafferty: how do we deal with birthdays on LinkedIn?———T…
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19 min
489. LinkedIn member stats via Microsoft
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.PostbagRichard G Abrahams on post impressions.Steve Messenger on comments being turned…
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15 min
488. Reporting users on LinkedIn
How do you report someone and what happens when LinkedIn ignores your feedback?See Melanie Goodman’s post———LinkedIn has a new CEO: Daniel ShaperoContent DNA is 6 years old – read…