Welcome to Crafting Bharat: Brand Ki Baat—an industry-first podcast that takes listeners on an exclusive journey inside the world of brand creation. Hosted by Shubhreet Kaur, VP at Adfactors PR. This podcast is more than just stories of brands; it’s about the people who bring those brands to life. Crafting Bharat: Brand Ki Baat dives deep into the strategies, creativity, and challenges that fuel the journey of building iconic brands. From late nights to game-changing breakthroughs, we celebrate the unsung heroes who innovate and shape narratives that resonate with audiences across India and beyond.Join us as we explo...
Latest episodes
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28 min
AI, Branding, and the Evolution of Communication
What does it really take to build an iconic brand? 🤔Is it the power of storytelling? The precision of AI? Or the pull of purpose?On this episode of BrandKiBaat, host Shubhreet Kaur…
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39 min
From Pitch to Purpose: How Brands Win
In a world overflowing with content, how can brands rise above the noise and stay memorable?On this episode of Brand Ki Baat, host Shubhreet Kaur is joined by Khamsang Phukon, Jono…
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33 min
Brand Strategy in the AI Era
What makes a brand story resonate in today’s digital world? In this insightful episode of Brand Ki Baat Bangalore, host Shubhreet Kaur sits down with Priya Patankar (Head of Commun…
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17 min
India's Women Leaders
In this episode, Amrit Ahuja—one of India's most respected communication strategists—joins host Shubhreet Kaur for an unfiltered conversation on branding, leadership, and the evolv…
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18 min
The Transition from Radio to Podcasts
From Radio Waves to Digital Streams: Ramesh Menon on the Evolution of Audio, AI, and Storytelling 🎙️✨ Join us on Brand Ki Baat as Ramesh Menon, CEO of Fever Network, in conversatio…
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31 min
Marketing Then vs Now
In this episode of Crafting Bharat: Brand Ki Baat, Arvind Saxena (CMO & Head - MCoE - Global Smart Cities, NEC Corporation) and Chetan Mahajan (Founder & CEO, The Mavericks) sit do…
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25 min
Power of storytelling in branding
In this episode of Brand Ki Baat, Kritika Lalchandani (Founder & CEO, Apostrophe Communication) and Udita Bansal (Founder, TrueBrowns) break down how brands and agencies are shifti…
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29 min
PR, Marketing, AI Shift
On this episode of Crafting Bharat: Brand Ki Baat, we bring you a power-packed conversation with two industry titans: Atul Sharma, CEO & Head - Middle East at Ruder Finn India, and…