Welcome to Tiff Talks Tech — the podcast where I, Tiffany, your seasoned multifamily marker-turned-tech expert, guide you through the labyrinth of tech challenges in a way that’s easy to understand (and some might dare to say fun). With five years of in-the-trenches experience on the multifamily marketing frontlines, I’ve witnessed firsthand the struggles that marketers face in this dynamic industry. But here’s the twist: I didn’t just observe from the sidelines. I took the plunge and transitioned to the vendor side, where I rolled up my sleeves and got down to business, tackling those very problems head-on. T...
Latest episodes
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14 min
The Expansion Plan That Helped Us Add 108 Properties in 5 Months
What happens when you stop chasing new logos and start expanding inside the clients you already have? In this episode, I break down a real client expansion plan — start to finish —…
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51 min
Beyond Passwords: Building Trust and Staying Safe Online
We spend thousands protecting our homes and cars—but what about our digital lives?This week on Tiff Talks Tech, I'm joined by online trust and safety expert Bethany Foote to discus…
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17 min
From SEO to AEO: The Rise of Answer Engine Optimization in Multifamily
What happens when renters stop searching… and start prompting?In this episode, Tiffany explores the shift from Search Engine Optimization (SEO) to Answer Engine Optimization (AEO)…
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35 min
Geofencing Isn’t a Gimmick: How It Actually Works in Multifamily
Geofencing has been around for years—but is it actually effective for multifamily marketing, or is it just another industry buzzword?In this episode of Tiff Talks Tech, Tiffany sit…
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32 min
The New Playbook for Multifamily Content Marketing
Content marketing in multifamily has changed—but has your strategy kept up?In this episode of *Tiff Talks Tech*, I'm joined by **Lucas Blancas**, founder of Lineups, to explore wha…
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44 min
Training Is the Most Underrated Marketing Strategy
Training Is the Most Underrated Marketing StrategyWhen people think about marketing, they usually think about campaigns, content, or advertising. But what if one of the most impact…
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33 min
The Rise of Agentic Teams: How AI and Humans Scale Together
What happens when AI stops being just a tool… and starts becoming part of your team?In this episode of Tiff Talks Tech, Tiffany sits down with , COGO at Booth, to talk about the fu…
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33 min
Building the Rooms High-Achieving Women Actually Want to Be In
Why do so many high-achieving women still feel disconnected—even at the highest levels of their careers?In this episode of Tiff Talks Tech, Tiffany sits down with Leslie Greenwood,…
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32 min
From Chatbots to Business Systems: The Real Evolution of AI in Multifamily
AI is everywhere in multifamily—but are we actually talking about the same thing?In this episode of Tiff Talks Tech, Tiffany sits down with Jacob Carter, Founder & CEO of Nurture B…
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27 min
RETCON Isn’t Just a Conference: Here’s What It Really Does for Your Business
If you’ve ever wondered whether industry conferences are actually worth it—this episode is for you.In this episode of Tiff Talks Tech, Tiffany sits down with RETCON founder James S…
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13 min
How to Spot the Multifamily Products Who Actually Have AI
If every multifamily vendor claims to be “AI-powered”… how do you tell who’s real — and who just changed their marketing copy?In this episode, Tiffany cuts through the noise of the…
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13 min
The Dark Side of Automation: When ‘Efficient’ Makes the Resident Experience Worse
Automation has transformed multifamily operations — faster follow-ups, streamlined workflows, and systems that promise to “do more with less.” But at what cost?In this solo episode…
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33 min
Compliance and Regulation Watch for AI in Multifamily
Artificial intelligence is rapidly transforming the multifamily industry—from leasing assistants and lead scoring to call analytics and marketing automation. But as adoption accele…
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11 min
The Renter Trust Recession
We’re in a renter trust recession—and the data is finally catching up.In this solo episode, Tiffany explores why renters are more skeptical than ever of reviews, pricing, fees, and…
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15 min
The “Invisible Work” Tension Between Onsite + Corporate
Onsite teams feel overworked and underrecognized. Corporate teams feel blamed for decisions made under pressure. And somewhere in the middle? A growing tension fueled by invisible…
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31 min
More Tech, More Problems? How to Untangle a Messy Multifamily Stack
The multifamily industry doesn’t have a tech shortage—it has a tech strategy problem.Over the years, operators have stitched together marketing, operations, and property management…
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15 min
Tech Doesn’t Fail—Adoption Does: The Anatomy of a Rollout That Works
Everyone loves to blame the tech when a rollout falls flat—but most of the time, the technology isn’t the problem. Adoption is.In this solo episode, Tiffany breaks down why even th…
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40 min
Marketing Magic: How to Create Campaigns That Residents (and Your Boss) Love
What does it take to create marketing that wins over residents—and your boss? Barbara joins Tiffany to share her take on building campaigns that delight internal teams, resonate ex…
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14 min
A/B Testing for People Who Hate Numbers
You don’t need to be a data scientist to run powerful A/B tests. In this episode, Tiffany breaks down the art (yes, art!) of testing creative, messaging, and campaigns in a way tha…
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38 min
Tools to Get in Front of Your Audience
The sales tech landscape is overflowing with tools promising better outreach, faster follow-ups, and more closed deals—but which ones actually help you connect with multifamily ope…