Whisker Report - Pet PR & Publicity - Pet Life Radio Original
by Pet Life Radio · 45 episodes
KidsFamilyPets
Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.Become a supporter of this podcast: https://www.spreaker.com/podcast/whisker-report-pet-pr-publicity-pet-life-radio-original--6669416/support.
Latest episodes
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34 min
Whisker Report - Episode 45 Puppies, Players & Publicity: An NFL Insider's PR Playbook
What can a rescue organization or pet business learn about PR from the NFL? Quite a lot! This week on The Whisker Report, Mary Tan and producer Mark Winter welcome Brad Madson, ret…
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32 min
Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed
This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Kimberlie Clyma, Senior Editor of Pet Food Processing, for an insider's look at what's shaping the b…
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32 min
Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?
In the pet world, a reputation can take years to build—and seconds to destroy. This week on The Whisker Report, Mary Tan welcomes crisis strategist, attorney, former TV reporter, a…
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32 min
Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How
Can independent pet retailers really compete with Amazon and the big-box chains? Absolutely—and this week's The Whisker Report explains how. Mary Tan welcomes Michelle Huie, Founde…
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37 min
Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nati…
This week on The Whisker Report, Mary Tan welcomes nationally recognized pet industry expert, business coach, and Pet Boss Nation founder Candace D’Agnolo. With nearly 25 years in…
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46 min
Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands
This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Mary Beth Powers, founder of Teddy’s Turmeric Tamer, for a fascinating behind-the-scenes conversatio…
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39 min
Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility
This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI vis…
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35 min
Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News
On this episode of The Whisker Report, host Mary Tan and producer Mark Winter of Pet Life Radio welcome award-winning journalist and 2025 Dog Writers Association of America Hall of…
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36 min
Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues
On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications…
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33 min
Whisker Report - Episode 36 Marketing Without the Mayhem: Simple Strategies for Pet Pros
On this episode of The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Matt Aldrich, founder of Pet Engine Marketing, for a practical, no-overwhelm conversation abo…
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50 min
Whisker Report - Episode 35 Unleashing the Future: How AI is Transforming Pet Marketing
This week on The Whisker Report, hosts Mary Tan and Pet Life Radio Executive Producer, Mark Winter, welcome Jolanta Smulski, founder of Pet Pro Media, a marketing agency helping pe…
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35 min
Whisker Report - Episode 34 Expo Edge: APPA’s Playbook for Pet Brands
This week on Whisker Report host Mary Tan and producer Mark Winter welcome Cori Stoutenberg, Director of PR & Research Marketing at the American Pet Products Association (APPA). Co…
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40 min
Whisker Report - Episode 33 Marketing Magic with Tori Mistick
This week on The Whisker Report, hosts Mary Tan and Alexane Ricard, along with producer Mark Winter of Pet Life Radio, welcome Tori Mistick, founder of Wear Wag Repeat and host of…
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37 min
Whisker Report - Episode 32 Be Spotted: How Pet Businesses Can Stand Out
This week on The Whisker Report, Mary and Alex welcome Jamie Keane, founder and owner of Be Spotted, a pet-focused marketing firm helping animal welfare organizations and pet busin…
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38 min
Whisker Report - Episode 31 Publicity for Pets: Tips, Trends & Tales: The Whisker Report Welcomes Nancy Hassel
This week on The Whisker Report, hosts Mary Tan, Alexandre Ricard, and Mark Winter dive into the world of pet PR, industry trends, and success stories. Mary introduces her new resc…
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33 min
Whisker Report - Episode 30 Picture Paw-fect PR: A Photographer’s Journey to Giving Back
Welcome to The Whisker Report, the podcast that helps pet professionals get the purr-fect publicity! This week, hosts Mary Tan and Alexane Ricard (with producer Mark Winter from Pe…
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47 min
Whisker Report - Episode 29 Catch, Care, Release: The Global Adventures of a Full-Time Trapper
In this inspiring episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard welcome globetrotting animal rescuer Adelle Goodman, the compassionate force behind the Instagr…
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39 min
Whisker Report - Episode 28 Happy Habitats & Hero Hamsters: Small Pets, Big Innovation
In this lively episode of The Whisker Report, hosts Mary Tan and Alexandre Ricard—along with producer Mark Winter of Pet Life Radio—welcome a very special guest: Ethan Haber, aka “…
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38 min
Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza
This week on The Whisker Report, Mary and Alex welcome Bryn Souza, Director of Customer Experience at DOGTV and a multifaceted creative force in the pet industry. From marketing an…
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37 min
Whisker Report - Episode 26 Leeza Works It: Cat Art, Nigel the Muse & Space Cats
This week on The Whisker Report, co-host Alexane Ricard flies solo while Mary Tan is off managing her cat Franklin’s latest modeling gig—because hey, someone’s gotta pay the bills!…