Welcome to Sidekick Strategies, Expert Interviews, your premier podcast for mastering inbound strategies. Whether you're a marketer, sales professional, service expert, Operations Ninja, or business owner using HubSpot, this is the place for you! Every week, we bring on a new expert to share the essential tips, tricks, mindsets, and best practices your business needs to reach its full potential. Ready to transform your approach with cutting-edge insights? Let's dive into the world of inbound strategies with this week's expert!
Latest episodes
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27 min
HubSpot Image Optimizer App Pixel Compress with Franco Valentino and Kieran Allen
Franco Valentino and Kieran Allen discuss Pixel Compress, an app that optimizes images in HubSpot portals. They explain that image compression is crucial for improving website spee…
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43 min
Unlock the Secrets of HubSpot Reporting: Expert Insights with Nakul Kadaba
In this episode, George B. Thomas interviews Nakul Kadaba, a data expert from HubSpot, about the importance of reporting in HubSpot and how it can impact decision-making processes.…
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47 min
Proactive, Post-Sale Order Management with HubSpot with Chris Carolan
In this conversation, George B. Thomas and Chris Carolan discuss the challenges businesses face with current customer order management systems and how integrating CRM systems with…
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47 min
Creating & Understanding a People-first GTM Model with Mark Kilens
Mark Killens discusses the principles of the People-First GTM model and its significance in today's marketing landscape. He emphasizes the importance of storytelling and building r…
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38 min
Prospect to Customer, The Art of Journey Mapping with Tasha Dal Bianco
In this episode, George B. Thomas and Tasha discuss the importance of journey mapping and how to effectively manage life cycle stages, lead status, and deal stages in HubSpot. They…
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42 min
Event management HubSpot CRM - Simple Events with Justin Givens
The conversation discusses the importance of event-led growth for businesses and provides insights into the tools and strategies for successful event management. It introduces Simp…
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41 min
WordPress vs HubSpot CMS with Vin Gaeta
This conversation compares WordPress and HubSpot CMS in terms of ease of use, customization and flexibility, integration and compatibility, SEO and marketing tools, cost and value,…
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49 min
The Rise of B2B Influencers in the Creator Economy with Rob Jones
In this Sidekick Strategy Session, George B. Thomas and Rob Jones discuss the rise of B2B influencers in the creator economy. They explore strategic alignment for business owners,…
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31 min
What is Solutions Selling and How to Do it Right with Christopher Barnett
In this episode, George B. Thomas and Christopher Barnett discuss solution selling and its importance in today's business landscape. They cover the foundational principles of solut…
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26 min
Transform Your Website into a Trust-Building Machine: 6 Key Areas to Focus On With Vin Gaeta
In this episode, Vin Gaeta discusses the importance of building trust on your website. He emphasizes the need for team buy-in and alignment, user-focused content and messaging, a s…
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34 min
Sales Success: Mastering Sales Prospecting and Target Accounts with Will Smith
In this conversation, George B. Thomas and Will Smith discuss sales prospecting and target accounts. They explore the concepts of old school and new school prospecting, the importa…
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35 min
Leveraging AI-Powered Prospecting for Sales Enablement Success with Dave Meyer
In this conversation, George B. Thomas and Dave Meyer discuss AI-powered prospecting for sales enablement success. They explore the difference between AI-powered prospecting and tr…
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52 min
Mastering Sales Coaching with Game Footage and Role-Playing with Chris Duprey
In this conversation, George B. Thomas and Chris Duprey discuss the importance of sales coaching and how it can drive better results for sales teams. They explore strategies and ta…
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50 min
Unlock the Power of ChatGPT for Marketers with Nick Lafakis
In this conversation, George B. Thomas and Nico LaFacas discuss the use of Chat GPT in marketing. They cover topics such as the definition and importance of Chat GPT, its different…
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35 min
ChatGPT and Coding HubSpot Like a Pro with Connor Jeffers
In this episode, George B. Thomas and Connor Jeffers discuss the capabilities and applications of Chat GPT, an AI-powered coding assistant. They explore the Code Interpreter featur…
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38 min
Managing an INBOUND Hiring Process Right: Featuring Richard Rothstein
Summary: In this episode, George B. Thomas and Richard Rothstein discuss the importance of managing an inbound recruiting process. They explain what inbound recruiting is and why i…
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45 min
Data Hygiene and What You Need to Know: Featuring Jess Palmeri
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36 min
The Power of Sales Renewals, Upsells, and a 360 Deg View - Featuring Stuart Balcombe [EP1]
Summary: In this conversation, Stuart Balcombe discusses the importance of sales, renewals, up sales, and customer retention for businesses. He emphasizes that retention starts on…