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The Scalpel of Truth with Leisa Krauss

by TruStory FM · 111 episodes

ArtsFashionBeauty

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Tired of the same old nonsense in the aesthetics industry? Craving unfiltered insights to take your practice to the next level? Look no further than The Scalpel of Truth Podcast, hosted by Leisa Krauss, The Bitch'n Beautician. With three decades of experience, Leisa peels back the surface to reveal the truth behind medical aesthetics. Each episode dives deep into the hottest topics, delivered with precision and punch. From provocative Rant-a-roonies to practice growth strategies, The Scalpel of Truth is the must-listen podcast for the medical aesthetics industry. Leisa's no-nonsense approach and sharp insights will have you hooked from the start. ...

Latest episodes

  1. Your Team Agrees… So Why Isn’t S#!t Getting Done?

    You've asked fifteen times. Talk about skincare in the consult. Post something. Make the follow-up calls. Be ready to work at nine, not putting your lunch away at nine. Everybody i…

    10 min
  2. When Your Rockstar Becomes Your Competition

    You trained her, trusted her, showed her the numbers, and let her run your biggest event. Now she's opening a clinic fifteen minutes away and offering Susan at your front desk anot…

    10 min
  3. You Don't Need to Offer Everything to Be Successful

    A rep just showed you a laser at a conference. Three clinics down the street added a new treatment last month. Every time you open Instagram, somebody's launching something, and it…

    11 min
  4. Advanced Education: Good Enough Gets Expensive

    You bought the laser, sat through the manufacturer's training, and hung the certificate on the wall. That was three years ago. Since then your patients have started showing up with…

    11 min
  5. Going ALL in: You Can’t Expect Extraordinary Results From Ordinary Effort

    You want a seven-figure practice, but there's no full-time receptionist, you won't show your face on Instagram, and nobody has ever listened to how your front desk answers the phon…

    9 min
  6. Slay the Sales: The Med Spa Guide to a Six-Figure Event

    Fall event season is here, and most medical aesthetic practices are about to spend real money throwing a party with a discount attached to it. This episode makes the case for somet…

    5 min
  7. You Don’t Need More Leads — You Need to Stop Losing the Patients You Already Have

    Your ad budget went up again this quarter and the schedule still has holes in it. Somebody in the Monday meeting says you need more leads. Meanwhile there are people in your databa…

    5 min
  8. From Chaos to Accountability: Next Level Performance for Highly Profitable MedSpas

    Ask three people in your clinic who owns a new injectable lead and see whether you get the same answer twice. Leisa Krauss has walked into enough practices to know how that questio…

    5 min
  9. Secret Shoppers: What You Don’t Know Is Costing You

    Leisa Krauss makes the case for secret shopping your own practice, and she's not interested in trapping anybody. She wants to know whether the patient experience you believe you're…

    4 min
  10. Success Starts Between Your Ears

    Two practices, one city. Same economy, same interest rates, same competition, same lasers, sometimes the same prices. One is scaling. One is struggling to keep the lights on. The m…

    10 min
  11. 30 Years. 30,000 Patients. Here’s The Truth.

    For its hundredth episode, The Scalpel of Truth turns reflective. Leisa Krauss steps back from the week-to-week tactics to distill what three decades in medical aesthetics have act…

    6 min
  12. Sell Smart: What Private Equity Really Wants From Your MedSpa

    Two MedSpas pull the same revenue and sell for wildly different prices. The busiest, most owner-driven clinic often gets the lowest offer. This episode of The Scalpel of Truth brea…

    6 min
  13. Q3 Prep:The Balmy Weather Blueprint

    Summer turns medical aesthetic schedules into Swiss cheese, and most clinics answer with panic: flash sales, desperation energy, and discounting that quietly cheapens everything th…

    6 min
  14. Discounted Into Irrelevance: The Death of Luxury in Medical Aesthetics

    Somewhere along the way, medical aesthetics confused luxury with liquidation — and the constant flash sales, Filler Fridays, and 20%-off banners that feel like survival are quietly…

    10 min
  15. Inspect What You Expect

    In this episode, I'm calling out something I see in practice after practice: owners convinced they have a marketing problem when what they actually have is a leadership visibility…

    12 min
  16. Spoil Them or Someone Else Will: Why Your Top Patients Deserve VIP Treatment

    This episode takes on one of the most expensive blind spots in aesthetic medicine: the industry's obsession with acquiring new patients while treating its most loyal ones as backgr…

    7 min
  17. Data, Demographic & Execution: Why You’re Blaming the Wrong Things

    If you've ever bought a laser, a skincare line, or a rewards app that another clinic is crushing it with — and watched it sit there doing nothing for you — Leisa has news. The tool…

    9 min
  18. Membership Monetization: Stop Chasing the Dollars and Start Owning Recurring Revenue

    Most MedSpa memberships underperform for the same handful of reasons: they're priced wrong, positioned like discount clubs, and built without reference to the actual numbers the pr…

    4 min
  19. Second-hand Strategy: They’ve Never Run a MedSpa So Why Are You Listening?

    A lot of the business advice clinic owners are being handed in 2026 comes from people who have never actually run a medical aesthetic practice. They're laser company reps, newly mi…

    8 min
  20. Untrained & Unprofitable: Why Your Team Is Costing You Millions

    Here is a question worth sitting with: if you walked up to any member of your team right now and asked them to explain your membership program, what would they say? If the honest a…

    8 min
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