GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.
Latest episodes
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31 min
Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit
Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market…
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21 min
Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy
Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer…
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20 min
Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth
Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conve…
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14 min
Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand
James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The…
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17 min
Calyx Cure and Compliance: Simon Knobel on the Future of Cannabis Preservation
with Simon Knobel, CEO of Calyx Containers, centered on the cannabis packaging industry's challenges, including scrutiny over unverified claims like mold prevention, which he attri…
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14 min
Angela Brown on COAST Cannabis High-Integrity, Multi-State Expansion
Angela Brown, CEO and co-founder of Coast Cannabis Company, detailed her strategy for scaling the business from a craft brand into a "Multi-State Brand" (MSB) while rigorously main…
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15 min
Navigating Cannabis Headwinds: 280E Relief, Compliance, and Industry Maturity
Prominent cannabis industry leader Alexa Wilson addressed the multifaceted challenges facing Multi-State Operators (MSOs), including the anticipated financial impact of potential 2…
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18 min
SWADE Cannabis Elevates Edibles with Full-Spectrum, Vegan Sense Gummies
SWADE Cannabis, with its vertically integrated dispensary network in Missouri, is expanding its product line with the introduction of Sinse Gummies. Brandon Cavanagh, the Director…
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26 min
Nurse, Chef, Advocate: Tamara Anderson's Vision for Cannabis Wellness and Equity
with Tamara Anderson, CEO of Culinary and Cannabis, highlights her mission to champion cannabis for wellness and self-advocacy, driven by her personal survival of chronic myeloid l…
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10 min
From Grass to Grace: Upling and Partners Support Jamaican Growers After Hurricane Melissa
Colin Fraser is back to tell us about Upling's nonprofit, From Grass to Grace, which has launched a charitable initiative in response to the devastation caused by Hurricane Melissa…
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14 min
Alex Anderson on Elevating Indigenous Voices and Skyworld's 'Human Forward' Cannabis
Alex Anderson, co-founder and CEO of Skyworld and a member of the Tuscarora Nation, was interviewed about the New York-based indigenous cannabis brand.Skyworld is rooted in the "Sk…
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24 min
Tribal Nations and the Future of Cannabis in New York
Jay Randolph Wright, store manager for Little Beach Harvest, detailed the dispensary's operations under the Shinnecock Indian Nation's Cannabis Regulatory Division, emphasizing its…
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19 min
MacKenzie McClain Hill's Playbook for Pain Management and Empowerment
Grassroots Marketing welcomed MacKenzie McClain Hill, the founder of the BIPO owned CBD-powered beauty and wellness brand LumiBloom, for a recording session, where MacKenzie discus…
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13 min
Spherex's High-Demand Strategy: Holistic Marketing, Product Innovation, and Social Impact
Spherex Chief Revenue Officer Ryan Hunter discussed the company's significant market demand, evidenced by $250,000 in back orders. He outlined a holistic, consumer-product-focused…
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18 min
LEVIA's Bold Move: Reclaiming the Brand and Launching 1,000mg Drops
Kristin Rogers, co-founder of LEVIA, details the company's decision to reacquire the cannabis beverage brand from MSO Air Wellness. The decision was driven by the competitive press…
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14 min
Maui Boys Celebrates One Year: Hawaiian Vibes, Growth, and Navigating North Carolina Cannabis Regulations
Maui Boyz, a North Carolina dispensary, recently celebrated its one-year anniversary, showcasing substantial growth in customer base and revenue. The dispensary has successfully in…
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18 min
Gigli Recognized Among Top 20 Non-Alcoholic Beverages of 2025 in International Competition
Gigli is a THC-infused beverage recognized as one of the 20 "best non-alcoholic beverages of the year" at a 2025 international non-alcoholic competition.Kam Talebi, Gigli founder a…
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17 min
SANLight: Revolutionizing Cannabis Cultivation with Sustainable LED Grow Lights
Grassroots Marketing welcomed SANLight Senior Agricultural and Technical Account Manager Allison Zervopoulos. Allison discussed SANLight, an Austrian company that specializes in LE…
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17 min
Jasmine Johnson: A Pioneer in Cannabis and Generational Wealth
Jasmine Johnson, CEO of GŪD Essence, is a black female pioneer in the cannabis industry. She discussed the importance of blending hospitality with cannabis, advocating for precise…
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16 min
XRpure: Cannabis Decontamination, Canadian Expansion, and X-ray Technology
XRpure is a company specializing in cannabis decontamination using X-ray technology, emphasizing its cold process and minimal impact on cannabinoids.Jeff Adams and Joseph Bancheri…