Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market. Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world. For further marketing and media insights, visit www.nineforbrands.com.au/talking-media
Latest episodes
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28 min
Insuring the Future: Balancing Heritage and Innovation in Customer Experience
In this episode, Liana is joined by Michelle Klein, Chief Customer & Marketing Officer of IAG, to dive into how IAG is redefining customer experience by blending tradition with tra…
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38 min
Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?
In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for…
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37 min
VOZ and VOZ Streaming: The Future of TV and Streaming Measurement
In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary adva…
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41 min
Power of Audio: The Art and Science of Sonic Advertising
In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to ca…
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30 min
Revolutionising Creativity: How Media and Tech Collide
In this episode, Liana is joined by Nilesh Ashra, Founder and CEO of OK Tomorrow, as they discuss Nilesh's vision for harnessing innovation in the creative industry, the role of em…
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47 min
The Extraordinary Cost of Being Dull
In this episode, Liana is joined by Adam Morgan, Founder and Partner of eatbigfish, as they discuss how many brands play it too safe, fail to capture consumer interest, and struggl…
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18 min
From Data to Dollars: Optimising Marketing ROI with Advanced Analytics
In this episode, Liana is joined by Paul Sinkinson, Managing Director (Australia) of Analytic Partners, to explore insights on maximising marketing ROI, the importance of data in d…
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20 min
Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level
In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the…
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24 min
Rethinking Change: The Art of Adaptation in a Digital Age
In this episode, Liana is joined by Tom Goodwin, Business Transformation Consultant, where we dive into Tom’s thought-provoking perspectives on the nature of change in marketing, t…
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24 min
Cookies, Compliance, and Consumer Confidence: The New Data Privacy Landscape
In this episode, Liana is joined by Sarla Fernando, Director of Regulatory and Advocacy ADMA, and Suzie Cardwell, Chief Data Officer Nine. We will explore how the industry can adap…
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25 min
Cannes Deconstructed
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Wade Kingsley, The Creative Coach, offering insights and strategies behind the most outstanding advertis…
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29 min
The Beautiful Balance of Creative Client Relationships
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Brent Smart, Chief Marketing Officer of Telstra and Micah Walker, founder and Chief Creative Officer of…
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22 min
The Value of a Big Idea: Integration and Transmedia Storytelling
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Julian Schreiber, Chief Creative Officer and Partner at Special Group Australia, to unpack the value of…
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21 min
The Interplay of Ideas and Information: Creative Use of Data
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Rose Herceg, President ANZ of WPP and Mike Rebelo, CEO Publicis Groupe to unpack the process and results…
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21 min
"What The F**k Is Creativity Anyway?
In this episode, Liana Dubois, Nine's Chief Marketing Officer, is joined by Damon Stapleton, Chief Creative Officer and co-founder of The Monkeys Aotearoa to dive into his keynote…
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18 min
Navigating the Evolution of Creativity: How Collaboration Unlocks Success
In this episode, Liana Dubois, Nine's Chief Marketing Officer, is joined by Matty Burton, DDB Group Aotearoa's Group Chief Creative Officer, to celebrate Matty's remarkable journey…
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20 min
Disruption in Creativity and Why Disregarding Discipline Matters
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Tara Mckenty, Chief Innovation Officer and Co-Executive Creative Director BMF Australia, to talk about t…
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27 min
From Drunk Monkeys to Hall of Famers: A Rapid-Fire Reflection
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Justin Drape, co-founder, The Monkeys (now part of Accenture Song) and Exceptional ALIEN, and Scott Nowe…
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23 min
The Creative Mandate: Why Playing It Safe Is Risky Business
In this episode, Liana Dubois, Nine’s Chief Marketing Officer, is joined by Mandie van der Merwe, Chief Creative Officer at Saatchi & Saatchi Australia, to explore why creativity i…
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44 min
Beyond the Byline - The Science of Storytelling
In this episode, Liana is joined by The Sydney Morning Herald's Editor, Bevan Shields, and Director of Audience Growth for Nine Publishing, Aimie Rigas, as they delve into the tran…