Podcasts for Profit with Morgan Franklin | Podcasting Strategy for Podcasters
by Morgan Franklin Media · 68 episodes
BusinessMarketing
If you’re ready to create a podcast that will align you with experts in your industry, position yourself as a trusted leader and create another source of revenue for your business you’re in the right place. Podcasts for Profit will help you create and grow a podcast that cuts through the noise of social media and speak directly to your target audience. Stop letting the algorithm determine your social marketing strategy. Stop letting trends dictate the kind of content you’re able to create. Hosted by expert podcast strategist, producer and educator: Morgan Franklin, Podcasts for Profit is your s...
Latest episodes
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12 min
#067: What to Do When Your Podcast Growth Plateaus
Your downloads have stalled. Engagement’s down.This episode is for all my podcasters who need to break out of a podcast growth plateau. We're talking about actionable ways you can…
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19 min
#066: Do Video Podcasts Make More Money?
Video podcasting is the hot new bombshell entering the villa, and you need to know if it’s worth your time and money and whether it’s going to be able to catapult you to the next l…
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14 min
#065: Podcast Episodes That Get Shared (Even by Strangers)
Who do you think about more? Your current audience, listeners that have already found you and love you and consider themselves part of your community or new listeners, someone that…
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15 min
#064: Is Your Podcast Selling or Sabotaging Your Business?
There’s a fine line in podcasting. There’s a fine line between being yourself and sharing too much. There’s a fine line between knowing your audience and completely forgetting who…
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19 min
#063: Monetizing Your Podcast Back Catalog
As podcasters we kind of have to be obsessed with what’s next. It’s way too easy to get stuck in the churn of what’s happening right now, and we have to focus on the next big guest…
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15 min
#062: How to Make Money Podcasting Without Ads, Partnerships, or Sponsors
In this episode we’re going to talk about why it’s so hard to make money with traditional sponsorships through podcasting, how you can start making money well before you have 10,00…
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19 min
#061: Podcast Analytics for Dummies
Podcast analytics are like the wild west: there is no standard of law and order. As you know, it doesn’t take long to be completely confused by your podcast host analytics and goin…
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14 min
#060: Should You Quit Your Podcast?
You start a podcast, it’s fun for about 3 weeks and then - life starts happening... recordings are getting more inconvenient, you don't know what to talk about, your guests aren’t…
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21 min
#059: Is ChatGPT Ruining Your Podcast?
✨ChatGPT✨ it’s magical, it’s mystical and it really is amazing, mostly because it does all the stuff we don’t want to do. It might also be ruining your podcast. This episode is so…
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16 min
#058: Before You Rebrand Your Podcast
Rebranding a podcast is tricky. Branding a podcast is tricky. I’ve had several questions lately from established podcasters asking either what went wrong with their podcast rebrand…
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14 min
#057: Affiliate Marketing for Podcasters: The Worst Kept Secret in Podcast Monetization
When can you monetize your podcast? That’s one of the most asked questions I get as a podcast producer and strategist and the simple answer is: today. Yeah, it’s true. You can mone…
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16 min
#056: The Biggest Lie in Podcasting
Do you want to know the biggest lie in podcasting? I’ve been thinking about this episode for many years, and it’s something I try to share with every podcaster I work with and meet…
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16 min
#055: Podcast Rankings 101: Why You’re Not Charting and How to Fix It
Is your podcast ranking on the charts? Does it matter?In this episode we’ll talk about what rankings are and how they impact your podcast growth, how to strategize for your own sho…
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17 min
#054: Pitching Your Podcast: The Pitch Strategy That Saved My Podcast
In podcasting there are few things more important than being able to utilize your network, make an offer and close a deal. Whether that’s getting a guest you want to come on your s…
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18 min
#053: Should Your Podcast Have Video?
One of the most asked questions I get as a podcast producer and podcaster is should all podcasts have an audio and video component? I wish there was an easy answer to this question…
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17 min
#052: Your Podcast is a Brand (Whether You Realize It or Not)
Everyday we become more and more aware of the power of the ✨brand✨.But what does that even mean? Why should we care? Most of us probably wouldn’t consider our podcast to be a brand…
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17 min
#051: PodSchool: Pinterest for Podcasters
Last year I had over 500,000 viewers without a dollar in paid promotion from one social media - Pinterest. After Google, Pinterest brings the most traffic to my website and podcast…
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14 min
#050: How to Promote Your Podcast Offline
What's old is new again and we're learning how to promote our podcast the old fashioned way (in-person 😁).In this episode: (2:50) Why 2025 is the year of taking podcast promotion a…
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12 min
#049: The 2 Podcast Types That Make The Most Money
Only 35% of podcasts make money. If I'm being honest, I thought it would be less. 😬Most podcasts will never get out of the red - and it's not their fault! Podcasting is expensive,…
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15 min
#048: Why Your Podcast Marketing Isn't Working
I’m going to say something and you might not agree with me, but in my experience this is the truth: marketing a podcast is harder than having a podcast. Finding the right people th…