Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.
Latest episodes
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38 min
Selling Taste with Jason Kimberley: From Guinness & Hermès to Door-to-Door Marketing
This episode is a two-part masterclass in creative direction, commercial production, and foundational brand building. In first half, Russ & Freddie dive into high-level creative ex…
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28 min
Are You Charge or Recharge?
In today's episode, we kick things off with a look at creative positioning strategies, diving into Visit Sweden's Introvert Travel Agency and debating whether destination marketing…
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21 min
When Modern Branding Misses The Mark
In today's episode we dive into the power of simple outdoor advertising and praise MLC Super’s high-profile The Heist campaign for turning a core retirement insight into creative g…
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31 min
'Don’t let the magic leave the building'; Creating a hospitality empire
In today’s episode, we were sit down with one half of Baker Bleu, Mike Russell. We discuss the difficulties in building a successful bakery empire, the realities of running a busin…
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25 min
The Power of Usage Occasion
Today Russ and Freddie dive deep into modern marketing strategies, dissecting how ad budgets are shifting from traditional TV to creator-driven campaigns, highlighting viral approa…
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49 min
'Put a Dent in the Universe': Creating Iconic Ads with Jeff Goodby & Eamonn Dixon
In this special edition of Admission, advertising legends Jeff Goodby and Eamonn Dixon join Russell Howcroft and Freddie Young to share the untold stories behind iconic campaigns l…
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30 min
How Brett Gosper Brought the NFL to Australia
In this special episode, Russ sits down with Brett Gosper, Head of Europe and APAC for the NFL and former CEO of World Rugby. From his early days in Melbourne advertising and playi…
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29 min
Distinct Brand Assets & Brand Owned Media
Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, maki…
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43 min
AI makes execution instant; Imagination makes it matter
In today’s episode, Russel and Freddie tackle the AI paradox, while automated tools offer instant campaign execution, brands are facing swift consumer backlash when human imaginati…
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47 min
The Masterclass in Modern Marketing: With Mark Ritson
In today’s episode, we sit down with Mark to cut through modern marketing hype and focus on the fundamentals that actually drive growth. We chat about the harsh realities of brand…
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36 min
What happens when brands stop selling perfection
In today's chat Russ and Freddie discuss AI advertising tools, key media strategy and Coca-Cola’s shift toward addressing real "human problems." Plus, they question whether the BBC…
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35 min
"It's still about presence": Why Coca-Cola is the ultimate marketing power
Kidney Health Australia launches new campaign, results are in for ADIDAS' bottom-line post FIFA spending spree, Coca-Cola’s new can design appears to blur Classic and Zero Sugar (s…
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46 min
"The friend you call when you get arrested": How The Daily Aus captured the trust of a generation
Russel & Freddie are joined by Sam Koslowski, co-founder of The Daily Aus and one of the most instrumental figures in Australia's modern media landscape. Sam takes us through the e…
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42 min
Brand Beckham, YETI & Jeremy Clarkson's Hawkstone ad
Brand Beckham wins at the World Cup, Yeti’s 'Four Letters' platform tries to grow beyond outdoors without losing its core, Hawkstone beer's first TV ad uses its founder, Jeremy Cla…
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37 min
Claude vs OpenAI: The strategy winning the AI brand war
Anthropic’s Claude airs 52,000 peoples AI questions in a new campaign, Castle Milk Stout and Schweppes both want us to slow down - which brand does it better? And Aperol’s bottle h…
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33 min
The billion dollar grey area: Why Rick Rubin partnered with a gambling giant
Polymarket’s Rick Rubin World Cup ad tries to reframe prediction markets from gambling to shared knowledge, & KFC Australia launches new “Go Full Chicken” platform. We watch: Polym…
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38 min
A very average billboard; & selling driverless cars
Waymo launches its first national campaign, Liquid Death’s parenting sponsorship, AI coming for prestigious fonts, UFC at the White House & a very 'average' billboard. We watch: Wa…
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38 min
Why soccer is the hardest sport in the world to monetise
How Levi Dockers’ invented Casual Friday, Apple’s big bet on privacy and why principal media is back under scrutiny. We watch: Apple See omnystudio.com/listener for privacy informa…
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40 min
'Make it stand out like dogs balls'; Building businesses with Charlie Gearside
Russ chats to Charlie Gearside about Eucalyptus, the economies of scale, getting the media mix right at Koala and his new campaign to 'Build Australia'. You can watch Charlie here…
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40 min
'Its not that good, is it?' Ferrari's EV backlash
Ferrari’s new electric Luce, designed with Jony Ive’s firm, has made the internet angry, Oura is back with the Ring 5 and a campaign to boot & Uber Eats’ Grand Effie-winning “Footb…