We're Not Marketers
by Gabriel Bujold, Eric Holland, Zach Roberts · 81 episodes
BusinessMarketingEducation
B2B product marketers in SaaS businesses are feeling misunderstood. Struggling to position what they do internally. Colleagues not having one clear idea what they do either. What if there was a better way? This is We're Not Marketers. The new podcast for SaaSy B2B product marketers who want CEO buy-in on what they do. Get the weekly masterclass without the inflated tuition and entry-level requirements, just to get your foot in the door. Stop being overlooked and start listening. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Latest episodes
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35 min
Time to pivot? Fractional PMMs reveal.
Three fractional PMMs (Eric, Gab and Zach), one uncomfortable question: when you pivot your offer, do you actually know what you're doing?In this next episode, Zach opens up about…
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40 min
They're Paying $400K for a Job Product Marketers Already Do, w/ Elliott Rayner
Companies are posting head of storytelling roles at around $400K a year, and Elliott Rayner (Head of Storytelling at OWOW Agency and Creator of The Story Cohort) has the receipts:…
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41 min
Death to Sameness w/ Nina Churchill
Nina Churchill quit her corporate PMM job effective immediately. She then wrote a series of posts on LinkedIn that reached about half a million people. She's a fellow product marke…
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41 min
Your CEO Just Handed You an Event. Now What? w/ Maggie Arai
Your CEO just said you're hosting an event. You've never run one. Now what?Maggie Arai is the Founder of IRL Studios, where she designs in-person events for online brands. She's ru…
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32 min
We Spent Three Years Hiding From Dave Gerhardt at His Own Event
Eric Holland and Gab Bujold recorded this one on a deck in Stowe, Vermont, in the middle of Drive, with a cardboard cutout of Zach standing in for the third host. It is the first W…
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37 min
Why Is Every Product Marketer Suddenly Being Asked to Make Video? w/ Natalie Taylor
Video landed on every marketer's plate this year. Nobody added headcount for it, and nobody explained how to actually get one made. Natalie Taylor runs marketing at Capsule, where…
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49 min
PMA Offered Us $200. We Said "No Deal", and Built Our Own Event
This is the Death to Marketing episode. Zach, Eric and Gab take stock of what it has actually cost to build a conference from nothing: the $200 sponsorship offer that set the whole…
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50 min
How a Guy Who Graded Film Got Tricked Into Product Marketing w/ Jason Druss
Jason Druss spent 15 years being the customer — a film colorist at Warner Bros, NFL Films, and his own Philly boutique — before Adobe pulled him into product marketing for Premier…
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42 min
AI is killing your marketing (one way to fix) w/ Gila Shapiro
Some of B2B are the cool kids shouting "synergy" with spinach dip in hand. Gila Shapiro — copywriter, PMM, and resident chaos agent at Fireflies.ai — joined the crew to roast corpo…
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37 min
Allergic to bullshit marketing w/ Louis Grenier
Louis Grenier has run a podcast called Everyone Hates Marketers for 8 years. He's not here to be nice about it. In this episode, Lou breaks down why product marketing only exists b…
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43 min
“I’m Just A Normal PMM Trying To Survive” (with David Lim)
Are product marketers actually marketers, or are they just glorified slide deck designers waiting for sales to bark orders? David Lim—a PMM who's survived Google, HP, and multiple…
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48 min
The Anti-ICP Strategy: How To Use Your Website to Fire Bad Prospects w/ BX Studio
Product marketers think they own the messaging. SEO thinks they own the traffic. But who actually owns your website—and why are they both probably wrong? In this spicy debate with…
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47 min
Strategy over fluffy jargon w/ Crystal Crouch
Crystal Crouch turned driving the Oscar Mayer Wienermobile into a product marketing empire - and she's not keeping the secrets. The woman who put Zach on the consulting path drops…
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54 min
No salary is worth your soul with Hattie the PMM
Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying o…
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53 min
Why Product Marketing only lives (and dies) in B2B tech with Garrett Jestice
Product marketing is marketing at it's purest form (not our words) —but only if we redefine what marketing actually means. Garrett Jestice, founder of Prelude, explains why tech co…
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56 min
Are you the Sales B*tch or the trusted PMM? w/ Drew Giovannoli
Your PMM credibility is at stake, CRO demands more leads, without knowing what's winning revenue. Sounds familiar? Drew Giovannoli, founder of Buried Wins, calls it the 'sales deck…
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47 min
How curiosity didn't kill the cat w/ Amanda Groves
Product marketers aren't marketers—they're non-conformist rebels! Amanda Groves, VP of PMM at Enable, who rocketed from IC to VP in just 2 years explains why. She breaks down why P…
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43 min
Being human is your coolest feature w/ Nick Power
Marketers have become glorified executors, and, Nick Power isn't here to sugarcoat it. The lowercase LinkedIn legend– who also leads marketing at Noun Project– joins us to explain…
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45 min
Measure important stuff or die trying w/ Pranav Piyush
Product marketing—marketing's favorite misunderstood stepchild or just expensive project management in disguise? Pranav Piyush (ex-Dropbox, ex-Bill, founder of Paramark) joins the…
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47 min
Why B2B events sucks for PMMs? (And why we’re starting our own)
Season five kicks off with the announcement nobody asked for but everyone needed: We're Not Marketers is throwing an event, and it's nothing like the stale hotel ballroom marathons…