The SEO Rockstars Podcast is back with new episodes, hosted by NearFront founders Guillermo Bravo and Eduardo Silva. Building on its established legacy, this season is dedicated to cutting through the complexity of SEO by focusing on the AI revolution and automation. Guillermo provides deep, veteran SEO insights, while Eduardo offers the essential perspective of the marketing executive. Listen for transparent, high-impact strategies and interviews with industry leaders, designed to help you earn trust and authority in the digital space.
Latest episodes
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27 min
Navigating the "Zero-Click" Future of Search with Ryan Klein
Guillermo Bravo speaks with Ryan Klein (CEO of Market My Market) to discuss the radical shift in digital marketing for law firms and professional services. With 14 years in the "le…
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33 min
Authority in the Age of AI: Trading Jargon for Human Connection
In this episode, host Guillermo Bravo interviews Aarti Birdi, founder of CDX, to explore why B2B companies are struggling to maintain authority in an AI-driven landscape. Birdi, wh…
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35 min
Search Engine Guru Daron Babin on The Evolution of SEO from 1994 to AI
Industry pioneer Daron Babin, known in SEO circles as SEGuru, details his career trajectory from a technical producer at NBC to a digital marketing visionary who began practicing S…
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34 min
Google is Silently Judging Your Business? Suspensions, AI Lies & Local SEO Survival with Ben Fisher
In this powerful return episode of SEO Rockstars, Ben Fisher from Steady Demand reveals the harsh realities every local business owner needs to hear. From massive Google Business P…
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33 min
SEO Grounding: The New Gold Standard for Enterprise Growth
In this episode of the SEO Rockstars Podcast, host Guillermo Bravo sits down with Jordan Koene, CEO and Founder of Previsible, to discuss the radical shifts defining search in 2026…
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27 min
Full Throttle Strategy: Ivy Boyter on Navigating the "Trust Recession"
In this episode of the SEO Rockstars Podcast, host Guillermo Bravo catches up with Ivy Boyter, founder of Full Throttle SEO, to break down why the old playbooks are failing in an A…
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30 min
SEO is Dead, Long Live Marketing: A Reality Check with Jeff Ferguson
In this episode of the SEO Rockstars podcast, host Guillermo Bravo sits down with industry veteran Jeff Ferguson, CEO of Amplitude Digital, to dismantle the persistent myths haunti…
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36 min
SEO Unplugged: Building for Humans in the Age of AI
In this episode of the SEO Rockstars podcast, host Guillermo Bravo sits down with Yoast SEO founder Joost De Valk to discuss his transition from a high-level operator to a passiona…
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38 min
Blueprint for Scale: Masterclass in Enterprise Multi-Location SEO
In this episode of the SEO Rockstars podcast, host Guillermo Bravo reunites with long-time colleague Samer Alkass (Director of Search at Aerosvit) to discuss the complexities of ma…
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36 min
Mastering the Modern SEO Game: Craig Campbell's No-Nonsense Blueprint
Guillermo Bravo sits down with industry veteran Craig Campbell to discuss the evolving landscape of search engine optimization. With over two decades of experience, Campbell emphas…
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30 min
Eli Schwartz on Driving Real Business Impact with Product-Led SEO
Growth strategist Eli Schwartz explains why SEO must shift from a technical checklist to a core business driver. He introduces the concept of Product-Led SEO, using examples like Z…
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27 min
Local SEO Secrets: Turning Search Visibility into Dispensary Revenue
In this episode of the SEO Rockstars podcast, Guillermo Bravo talks with Matthew Shterenberg, founder of Deep Roots, to strip away the fluff of modern search marketing and focus on…
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31 min
From Keywords to Credibility: Jason Barnard's Blueprint for Brand SEO in the Age of AI
Jason Barnard's strategy for Brand SEO centers on a critical pivot away from a singular focus on keywords and toward building a strong brand entity. As the founder of Kalicube, he…
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29 min
The SEO Blueprint: Why Cannabis Brands Must Own Their Digital Real Estate
Guillermo Bravo speaks with Jeremy Johnson of Quality Roots outlines the critical role of SEO as a top growth channel in the highly regulated cannabis industry, which faces severe…
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35 min
The Entity-First Future: Mastering Local SEO and AI Perception with Ben Foster
Ben Foster of Steady Demand, a Google Business Profile (GBP) product expert, explores the critical role of GBP, which can account for up to 70% of a local business's revenue and is…
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32 min
PageRank to PMax: Frank Watson's Three-Decade Playbook for AI and the Future of SEO
Frank Watson, aka "Aussie Webmaster," provided a comprehensive look at the evolution of search, spanning from the pre-engine days of the Yahoo! directory and the inception of Googl…
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32 min
How Local SEO is Changing in The Era of AI and Large Language Models
Brady Madden offers insights on the relationship between AI, Local SEO, and online reputation. The core message is that while AI, such as Large Language Models (LLMs), is an effici…
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33 min
Local SEO's New Blueprint: Why Reviews are the King, Content is Queen, and the AI Future is Pay-to-Play
Joy Hawkins outlines the critical shifts in local SEO, emphasizing that Google Reviews are the Undisputed #1 Factor. Reviews are now considered "table stakes" for all SEO and ad re…
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29 min
AI, SEO, and the Rise of GEO (Generative Engine Optimization)
A deep dive into how the world of search is being fundamentally reshaped by the emergence of ChatGPT and Large Language Models (LLMs), giving rise to the critical new discipline: G…
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28 min
Low-Effort, High-Impact SEO Quick Wins
Guillermo and Eduardo unveil 3 "Low-Effort, High-Impact" SEO Quick Wins—immediate, foundational steps that promise to shift your digital authority. These aren't technical deep dive…