Get More Clients With Smarter Email Marketing

Are you a freelancer, consultant, or other provider of professional services to clients? If so, smarter email marketing strategies will get you more clients, and more importantly, better clients. You know, the ones who value your expertise and effort and happily pay your fees. This audio course from Brian Clark will show you how ...

Latest episodes

1. Lesson 10: Tech Components of This Email Marketing Strategy

   19 Oct 2016

   As promised, here’s a quick explanation of the technical components needed to execute the strategy we discussed over the previous 9 lessons, how the Rainmaker Platform allows…

   5 sec ▶

2. Lesson 9: Five Copywriting Tips for Email Marketing

   17 Oct 2016

   Following directly on the heels of our lesson on inducing action, we talk about the skill that helps you make it happen – copywriting. You’ll understand why every busin…

   17 sec ▶

3. Lesson 8: How to Get People to Work With You

   12 Oct 2016

   This lesson is about action. The action that you need to happen at every step along the prospect’s journey to becoming your client. And then there’s action content, tha…

   19 sec ▶

4. Lesson 7: Why Creating a Personalized Marketing Experience Lands You More Clients

   10 Oct 2016

   This lesson covers adaptive content through marketing automation, which is a strategy designed to respond to information provided from the prospect by interest, actions, and other…

   20 sec ▶

5. Lesson 6: How to Become a Likable Expert

   06 Oct 2016

   Authority is powerful, but much more so when paired with another of the six primary elements of influence. We do business with people we like, so adding the element of affinity to…

   15 sec ▶

6. Lesson 5: How to Demonstrate Authority with a ‘Lead Magnet’ Worth Paying For

   04 Oct 2016

   The best definition of content marketing is you give away information worth paying for in order to sell something related. Some people go with “lead magnets” (free stuf…

   16 sec ▶

7. Lesson 4: How the Access Approach Accelerates Your Email Marketing

   03 Oct 2016

   Let’s shift from content to context, and see how using an access and registration concept instead of the traditional “opt-in” increases the size of your email lis…

   13 sec ▶

8. Lesson 3: Attraction — How to Entice at the Top of the Funnel

   26 Sep 2016

   In this lesson, we go in-depth on the first element of the 6A framework for smarter email marketing — attraction. You’ll learn how to begin the “sales process&#82…

   23 sec ▶

9. Lesson 2: How to Create Persuasive Email Sequences

   26 Sep 2016

   Today we’ll examine an example of persuasive client acquisition, review in detail the 6 fundamentals of what influences people, and map those elements back on our example.

   19 sec ▶

10. Lesson 1: Get More Clients with Smarter Email Marketing

    26 Sep 2016

    In this introductory lesson, we discuss email’s continued dominance when it comes to acquiring new clients, review how things have both evolved and remained the same over the…

    15 sec ▶