Alpha Co. Marketing & Media's own Graham Dunlap hosts a topical podcast focusing on the ins, outs, and daily changes in bilingual marketing. Featuring a rotating panel of guests, Graham & Co. will dive deeply into the marketing topic of the day, how it affects you, and how you can stay ahead. Stay tuned to this Transmisión!
Latest episodes
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50 min
Episode 17 – Find Your Crowd – Identifying Your Audience
Who are you talking to? How do you know that what you are selling resonates with the right audiences? In this episode of Transmisión, Graham and Juan Pablo discuss how to pinpoint…
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35 min
Episode 16 – The Branding Strategy Playbook
Whether you’re a seasoned marketer or just starting out, Graham and Juan Pablo are going over the basics of setting up your branding strategy. A comprehensive guide with everything…
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29 min
Episode 15 – Thinking Quarterly, Thriving Quotient
How often do you look back and reflect on the progress your company’s made (or not)? Separating the year into four quarters helps you understand progress, track goals, and provide…
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41 min
Episode 14: A Time for Mail Campaigns with Kathy’s ATIME4Marketing
Think direct mail is out of date? Think again. On today’s very special episode of Transmisión, Juan Pablo sits down with Kathy Hall, ATIME4Marketing’s CEO. They’re talking about al…
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47 min
Episode 13 – Blended Media, Using Old School Techniques Today
With only 22% of organizations receiving adequate conversion rates from their ultramodern marketing efforts, it is clear that digital marketing could use some support. Here’s where…
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31 min
Episode 12 – Marketing Funnel Vision
You can lead a horse to water but you cannot make them drink —that’s when the marketing funnel comes in! An effective marketing funnel helps generate leads, convert them into custo…
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48 min
Episode 11 – Diving into Digital Ads
What makes Digital Ads unique? Like data-driven yellow pages, they have now become pivotal and also a huge arena for creativity. In today's episode, we dissect their different chan…
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38 min
Episode 10 – Public Relations & Marketing
Graham and Juan Pablo are back to discuss all things PR. Learn how the power of SEO helps boost PR and vice-versa. We are adding a zest of Spanish strategies to expand our reach! G…
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26 min
Episode 9 – A Matter of Keywords
Ever wonder why certain companies are consistently at the top of Google’s result pages? The answer is keywords, keywords, keywords. Or should we say “palabras clave”? On today’s ep…
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32 min
Episode 8 – Branding
In our brand-new episode of Transmisión, we’re staying on brand by tackling one of marketing’s biggest pillars: branding. See what we did there? From building a brand from scratch…
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46 min
Episode 7 – The Social Media Pod
Welcome to Episode 7 of the Alpha Co. Podcast! How can social media take your business to new heights? On today's episode of Transmisión, Graham and Juan Pablo take on social media…
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40 min
Episode 6 – The Essentials of SEO
Welcome to Episode 6 of the Alpha Co. Podcast! In this episode, we dive into the world of SEO, exploring what it is and the crucial dos and don'ts of effective optimization. Join u…
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41 min
Episode 5 – Website Best Practices
Welcome to Episode 5 of the Alpha Co. Podcast! Join us as we explore best practices for designing an engaging user experience, elements, and sections to consider when building a we…
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32 min
Episode 4 – Google My Business (To New Heights)
Welcome to Episode 4 of the Alpha Co. Podcast! In this episode, we dive deep into the realm of Google My Business! We uncover the secrets to unlocking the full potential of this po…
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29 min
Episode 3 – Bilingual Marketing at its Finest
Welcome to Episode 3 of the Alpha Co. Podcast! In this episode, we delve into the world of bilingual marketing best practices, focusing on strategies to effectively reach and engag…
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41 min
Episode 2 – Transmisión and the AI Talk
Welcome to Episode 2 of the Alpha Co. Podcast! In this episode, we will dive into the exciting world of Artificial Intelligence (AI) and its impact on marketing. We will explore th…
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40 min
Episode 1 – Introducing: Transmisión with Graham and Juan Pablo
Welcome to the Alpha Co. Podcast! Explore a bit on the benefits of digital marketing and hispanic digital marketing, including a journey through the Pepsico Juntos Crecemos program…