Join National Advertising Division attorneys on this podcast as they explore advertising claims and what it means to put them to the truthfulness test.
Latest episodes
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23 min
What Can Advertisers Learn from This Season’s Hot Topics?
From pharma and supplements, to pet products and AI, the same rule applies: advertisers need evidence that matches the claims. In the Season 6 finale of Ad Watchers, attorneys from…
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24 min
How Are Rising Financial Pressures Impacting Advertising Claims?
With more consumers seeking debt relief and digital financial tools than ever before, claims about savings and financial outcomes are drawing increased attention from regulators, c…
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28 min
What makes an influencer trustworthy?
Influencer marketing is now a major part of the advertising landscape, but questions around disclosures, sponsored content, material connections, and misleading claims continue to…
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34 min
How Should Brands Advertise Infant Care Products Without Overpromising?
With heightened consumer expectations around safety, transparency, and performance, infant care brands face growing pressure to ensure their advertising claims are properly support…
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23 min
Are pet product claims more marketing than reality?
Ad Watchers: Are pet product claims more marketing than reality? Pet product advertising is facing increased scrutiny, and recent National Advertising Division (NAD) cases highligh…
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24 min
What Can Brands Say About Health Without Crossing the Line?
In this episode, the National Advertising Division (NAD) examines the rapid rise in pharma and health-related cases—now a significant and growing share of its docket. The conversat…
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23 min
In Your Face – Where do you draw the line with denigration?
It is common for advertisers to engage in a little healthy competition, directly comparing their products to a competitor’s to inform consumers about the differences between them.…
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26 min
Influencer Marketing Consumer Insights: What can lead to distrust?
In 2024, 82% of U.S. marketers used influencer partnerships in ad campaigns at a value of a whopping $24 billion. Influencer marketing is a key cornerstone of marketing campaigns,…
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30 min
Time for a Health Claims Checkup?
Health-related advertising claims are held to a higher standard of proof than other claims. For health-related claims, a “reasonable basis” requires advertisers to provide competen…
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25 min
Expanding Knowledge of Soft Law – What is CISR?
The U.S. advertising industry founded the National Advertising Division (NAD) to build consumer trust in advertising and support fair competition in the marketplace. Through this s…
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28 min
5 Years of SWIFT – Does it meet the need for speed?
A single-issue ad law case does not mean it is not an important issue. For the last 5 years, the Fast-Track SWIFT filing track has addressed the increasing speed of online campaign…
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21 min
The Ad Law Trend Report – What were 2024’s hot topics and trends?
The National Advertising Division (NAD) Annual Report provides a comprehensive look at the year’s ad law trends and hot topics, from influencers to AI to reviews and rankings. To k…
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29 min
A Chat with ICAS: What Are Ad Law’s Global Hot Topics?
In the final episode of the season, Ad Watchers hosts Annie Ugurlayan and Eric Unis go global. They are joined by Sibylle Stanciu-Loeckx, the executive director of the Internationa…
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26 min
AI is Everywhere: What about advertising?
Artificial intelligence (AI) is top-of-mind for most businesses and on the radar of the National Advertising Division (NAD). In this episode of The Ad Watchers, NAD attorneys Eric…
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24 min
Clear and Conspicuous Disclosures: Can You Read the Fine Print?
For this episode of Ad Watchers, our hosts Eric Unis and Annie Ugurlayan, attorneys at the National Advertising Division (NAD), dive into the fine print to discuss disclosures – th…
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28 min
The Best Subject In Advertising Law: Is It Puffery?
For this episode of Ad Watchers, join us for Eric’s favorite ad law topic: puffery, an exaggerated, blustering, or boastful statement or general claim that could only be understood…
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21 min
Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?
In this episode of Ad Watchers, the hosts discuss the topic of consumer reviews and the actions taken by the National Advertising Division (NAD) to ensure their accuracy. They high…