Ad Watchers – BBB National Programs
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By building relationships and operating transparent, ethical, consumer-driven processes, BBB National Programs stays on the cutting edge of industry. We track emerging marketplace issues and work to expand and adapt our successful programs and create new initiatives that maintain that trust in a rapidly changing digital landscape.
Latest episodes
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19 min
Where is the Line Between Ethical Design and Dark Patterns?
Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be…
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27 min
How is Direct Selling Advertising Different?
For years, the direct selling industry carried a stigma of frauds and pyramid schemes, but in 2019, the Direct Selling Association decided to take control of its reputation. They e…
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46 min
Revisiting the Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And tha…
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25 min
How Should You Present Scientific Evidence to Support Your Ad Claims?
Understanding how to present scientific evidence in a substantiation case can be difficult, especially when the data is complex or no industry standard exists. In this episode of A…
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15 min
What Should You Consider Before Making Cosmetics Claims?
The cosmetics industry is booming and it is easy to see why: most people want to look younger, reduce the appearance of wrinkles, and feel like they are taking care of their skin.…
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39 min
What Does it Take to Get Consumer Perception Surveys Right?
Consumer perception surveys are notoriously difficult to get right – from what you ask, to who you ask, to how you ask it, there is a lot of room for things to go wrong. In this ep…
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42 min
How Can You Avoid the Grey Areas of Green Claims?
As consumers are increasingly focused on the impact of their purchasing decisions, companies are looking to convey information on the environmental attributes of their products, se…
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40 min
What Evidence Do You Need to Support Health Claims?
Any sort of advertising claims related to health or wellness have a special place within advertising claims substantiation: all advertising claims need a reasonable basis, but when…
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35 min
When Are Advertisers Responsible for Consumer Ratings and Reviews?
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service’s reviews and rati…
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45 min
The Best Podcast Episode Ever: What is Puffery?
When you hear a claim in an advertisement like, “best in the world,” you probably know that the product has not been measurably proven to actually be the best in the world. And tha…
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31 min
So, Who’s Making These Advertising Rules?
In the Ad Watchers podcast series, National Advertising Division (NAD) attorneys Hal Hodes and La Toya Sutton break down common advertising practices to reveal the complexity of ke…