Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let's dive...
Latest episodes
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31 min
Rejecting discount culture & navigating copycat brands with Denise Dunn
When Denise founded Slappa's Thongs, Australia's original arch-support thong brand, she was simply looking for comfortable, supportive footwear during pregnancy. What started as a…
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41 min
How this shoe brand grew online sales 79% with Meta ads
When Carol opened The Shoe Garden in Brisbane in 2012, she was recovering from burnout and building something she knew women needed: fashionable, colourful shoes for longer feet, s…
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25 min
Agency or DIY? When to Hire (or Fire) Your Meta Ads Agency
"Fire your agency" content is everywhere right now — but is it good advice? Megan (who runs both an agency and a training program teaching people to run their own ads) breaks down…
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24 min
5 Mistakes Small Businesses Make When "Testing" Their Meta Ads
"Until you test, it's just a guess." You've probably heard Megan say it a hundred times — but most small businesses are still testing their meta ads the wrong way, which means they…
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34 min
Marketing Psychology Behind Pop Culture Hype
This week Megan welcomes Lume Marketing account manager Britt Brown for her very first podcast appearance. Britt manages a rotation of Lume clients and brings 20+ years of marketin…
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40 min
$18,000 Revenue From $900 Meta Ad Spend with Fi Johnston
Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the most mislead…
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22 min
Black Friday 26: Plan to win with meta ads
Black Friday came from big-brand retail marketers seeing an opportunity to leverage a cultural event to make money. So when small businesses try to replicate and compete they run i…
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43 min
How to create marketing people remember with Mia Fileman
Have you ever walked away from a conference with pages of notes but no idea where to start? That's exactly how I felt after spending three days at Cairns Crocodiles with Mia Filema…
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32 min
Help! My ads aren't working: A guide to troubleshooting poor performing meta ads
Are you convinced your Meta ads aren't working, or are you looking at the wrong numbers? One of the most common questions I get is, "Help, my ads aren't working. What do I do?" The…
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35 min
How to use Meta ads to find business bottlenecks with Ellen Hooper
Have you ever wondered why some businesses seem to grow effortlessly while others struggle to get noticed, even when they're incredibly good at what they do? In this episode, I sit…
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28 min
PART 6: 6 steps to profitable Meta ads
Are you making decisions about your Meta ads too quickly and wondering why your results never seem to improve? In this final episode of my six-part series on how to run profitable…
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34 min
What happened after spending $100 a day on Meta ads
What does scaling with Meta ads look like behind the scenes? In this episode, I sit down with Claire English from The Unteachables to talk about what really happens when an establi…
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25 min
PART 5: 6 steps to profitable Meta ads
Do your Meta ads feel way more complicated than they need to be? Maybe you've been stuck tweaking audiences, building endless funnels, testing every "guru hack" on the internet, an…
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20 min
PART 4: 6 steps to profitable Meta ads
Ever feel like your Meta ads are technically "working" but somehow still not making sales? You're getting clicks, traffic is coming through, but conversions are nowhere to be seen?…
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23 min
PART 3: 6 steps to profitable Meta ads
Do your Meta ads feel like they're sucking your budget without delivering results? In this episode, I talk about one of the biggest reasons why Meta ads fail in 2026: weak messagin…
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23 min
PART 2: 6 steps to profitable Meta ads
Why do some Meta ads convert like crazy while others completely flop, even when the targeting looks "right"? Most businesses don't have an ads problem, they have an offer problem.…
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21 min
PART 1: 6 steps to profitable Meta ads
Are you throwing money at Meta ads without a real plan and wondering why your ads aren't converting? In this episode, I'm breaking down the very first step in my PROFIT Method for…
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13 min
INTRO: 6 steps to profitable Meta ads
Ever feel like Meta ads are just sucking your time, energy, and bank account? In this episode I'm kicking off a brand new six-part series where I break down exactly how to run prof…
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26 min
The truth about profitable Meta ads for retail brands
Want to grow your business with Meta ads without losing the heart of what makes your brand special? This episode has honest conversations about sustainable business growth, profita…
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30 min
A must-listen for successful meta ads: brand first, ads last
In this conversation, Megan Winter sits down with Rachelle Saevil, founder of creative agency Saevil Row, to unpack why meta ads don't "fix" a shaky foundation. Meta ads amplify wh…