I help mental wellness brands—and their audience—thrive through organic content marketing. In this podcast, myself and my guests are sharing all the ways you can use organic content marketing to expand your brand's impact and boost marketing ROI. Tune in for weekly episodes on strategy, implementation, team management and so much more. With 12 years of content marketing experience and a deep love and respect for the mental wellness industry, I'm here to help you (and your audience) THRIVE. Join the community on Instagram: https://www.instagram.com/jessicathiefels/ Learn more about how I can help you: http://jessicathiefels.com/
Latest episodes
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34 min
28. The Power of Podcasting to Break Down Barriers
Join Jamie and me as we talk about podcasting for mental health organizations—including why it’s such a powerful tool for breaking down barriers, connecting with new audience membe…
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8 min
27. 5 Quick Tips for Creating Video Content
I know, I know—video is the bain of your existence. And yet, if you're active on social, it's an important part of your strategy to reach more people. Tune in for a quick episode a…
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30 min
26. Sharing Controversial Content and Social Media as an Advocacy Platform
Chevese is a voice you may already have heard (or seen on social media) if you’re in the eating disorder space because she’s not afraid to use it. With a background in political sc…
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10 min
25. How to Turn Your Unique POV and Brand Message Into Content
This is something I talk about a lot with clients at the start of working together. You can’t create content that will land—and stand out - if you aren't filtering it through the l…
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18 min
24. Hot Take: Why 10 Likes Per Post Can Equal Success on Instagram
It's time to ditch that pie-in-the-sky vision of getting 100K followers or hundreds of likes on each post. I'm not saying you have to settle (growth is very much possible—and I do…
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37 min
23. Low-Cost, High-Speed Testing and Sharing Dopey Ideas
I love having conversations that give me a new lens with which to think about challenges or problems—and this conversation absolutely did that. Dive into testing, and how to re-thi…
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20 min
22. The Benefit of the Benefit: The Secret to Marketing Success
When we lead with emotion (the benefit of the benefit) our customers respond—yet so often we forget to do that. Tune into this great conversation with Paul and me, as he brilliantl…
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26 min
21. Getting Creative With Your Organic Marketing Budget
Amanda doesn’t come from the mental wellness space, but she has her hands in marketing for her own company every single day. In this episode, we talked about how to make room in yo…
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19 min
20. Carving a Niche in the Men’s Mental Health Space
The men’s mental health space is a growing niche and Owen shares with us some of the ways he’s built his organization, EVRYMAN, through organic marketing. Tune in for some thoughts…
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33 min
19. Integrating Mental Wellness Trends Into Your Content
There’s always a new trending topic in mental wellness but how do you thoughtfully and effectively integrate that into your content? That’s what Christine shares with us on this ep…
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22 min
18. The Power of Lived Experience for Eating Disorder Recovery Marketing
Jason is the perfect example of someone who talks the talk and walks the walk—and that comes through in his approach to organic marketing. Tune in as we talk about how he taps into…
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34 min
17. Long-Term vs. Short-Term Content: Which Do You Choose?
In a world of short attention spans, which content reigns supreme? Fara and I dig into the merits of both long- and short-form content, how to decide which one to use, and how one…
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12 min
16. The Undeniable Benefits of Outsourcing Your Marketing
Expedite your results, work within your budget and SO much more by outsourcing your marketing needs—whether you're replacing your entire team or just focusing on a specific aspect…
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17 min
15. How to Turn Content Into a Sales Tool for Your Wellness Brand
How does content actually support the bottom line and lead to conversion?The data shows that content marketing can be a valuable sales tool for both B2B and B2C organizations. CMI’…
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13 min
14. Why ChatGPT is Awesome—But Still Not Enough
This has been a hot topic in the last few weeks, and after finally getting to use it myself, I can honestly say: I love it! But, as a content marketing veteran, I can also say that…
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10 min
13. Paid vs. Organic Marketing: Which Is More Important?
Answering this age-old question for mental wellness brands who are curious about where to spend their time, resources, and energy.JessicaThiefels.com | Instagram | LinkedIn
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16 min
12. The (Unexpected) Missing Ingredient in Your Organic Marketing Strategy
Organic marketing success relies on a variety of factors, much of which is focused on strategy and tactical implementation. Today, however, we're talking about a foundational eleme…
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20 min
11. 5 Ways to Optimize Your Organic Marketing Strategy in 2023
Organic marketing is no longer an option in 2023—but the question is, are you actually seeing results? In this episode, I share five ways to optimize your efforts and get more from…
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37 min
10. Organic marketing in the CBD industry with the Founder of Hapsy
In today's episode, we speak with my friend, Andrea Wightwick about the intricacies, challenges, and benefits of marketing in what is a relatively unregulated space: the CBD indust…
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20 min
9. How to Create Blog Content That Actually Has an Impact
Blog content—educational, value-based, well-written content—can be hugely impactful for your business when done right. Here's the thing: most of the time it's not consistent, it's…