The Franchise Sales Secrets Podcast offers episodes bi-weekly to bring you tips, techniques, and strategies to help you unlock the secrets to succeeding in selling more franchises, more consistently. With informative interviews, stories, and ideas, you'll hear real advice on what it takes to succeed in today's competitive sales environment.
Latest episodes
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36 min
10 Reasons Why You're Not Selling More Franchises and What to Do About It - Part 1
In this episode, host and best-selling author James Butler talks about the first five reasons why franchise developers and brokers aren't selling more franchises and what they can…
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13 min
Seven Reasons Why Franchise Candidates Aren't Buying and the Attributes that All Top Franchise Developers Have…
In this episode, I cover seven reasons why franchise candidates aren't buying today and the attributes that all top franchise developers possess that help them make the sale more c…
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22 min
Reaching Your HARD Goals and Working Harder at Each Step and Role in the Franchise Sales Process
In this episode, I talk about achieving HARD Goals and how to set up your own system of accountability to help you move from your expectations and current reality to what needs to…
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28 min
Nine Lessons About Selling More Franchises in Today's Changing Economy
In this episode, I discuss nine lessons about how you can sell more franchises in today's changing economy. If you have struggled to understand what will help you bring in new fran…
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15 min
Successfully Dealing with Indecision on the Part of the Franchise Candidate
In this episode, I talk about the four categories of franchise candidates who enter your discovery process and how you must interact with each group to succeed at overcoming indeci…
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14 min
Tips on Asking for and Closing the Franchise Sale - Part 2
In this episode, I discuss the four options a franchise candidate has when they conclude your discovery process, seven reasons why franchise candidates don't buy your franchise whe…
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20 min
Tips on Asking for and Closing the Franchise Sale - Part 1
In this episode, I discuss how to gain agreement in the sales process through a series of four questions and nine specific closing choices you have as you ask for and finalize the…
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16 min
Communication Tips that Will Help You Connect with Franchise Candidates Faster on the Way to the Sale
Research has shown that seven out of ten marketing messages are misunderstood, mistaken, missed, or just plain messed up in one way or another. What this means is that you must be…
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15 min
Dealing with Tough Objections that Stall or Stop Progress in the Franchise Sale
In this episode, I discuss two big ways that franchise candidates hijack the discovery process because of their fears. I also share four specific ways that you can overcome difficu…
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12 min
Bad Sales Habits Franchise Candidates Want You to Give Up - Part 3
In this episode, I conclude my discussion of bad sales habits that franchise candidates want you to give up by discussing seven more habits that you can and must avoid in your inte…
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18 min
Bad Sales Habits Franchise Candidates Want You to Give Up - Part 2
In this episode, I discuss five more bad sales habits that franchise candidates want you to give up and discuss why making those choices in the Discovery Process will yield better…
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20 min
Bad Sales Habits Franchise Candidates Want You To Give Up - Part 1
In this episode, I talk about four bad sales habits that franchise candidates want you to give up as the first part of a three part series where a total of sixteen bad habits will…
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20 min
10 Suggestions for Better Selling Franchises to Millennials
In this episode, I talk about differences in selling to generational groups and specifically ten ways you can better sell franchises to the Millennial Generation. A franchise candi…
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17 min
Dealing with Discouragement, Having Patience, and Better Ways to Ask for the Sale
In this episode, I talk about key ways that you can overcome discouragement when things go wrong with one of your franchise sales, how to overcome disappointments and letdowns, how…
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17 min
The 12 Most Important Skills in Franchise Development and Key Lessons About Presenting Your Franchise Brand
In this episode, I talk about the twelve most important skills in franchise development and how to rate yourself and your skills so that you can work on improving these critical sk…
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28 min
Psychological Triggers that Influence Why Franchise Candidates Choose to Buy a Franchise - Part 3
In this podcast episode (the third of three parts), I cover ten more psychological triggers of why franchise candidates buy a franchise. When you understand and can tap into the ps…
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29 min
Psychological Triggers that Influence Why Franchise Candidates Choose to Buy a Franchise - Part 2
In this episode, we continue our discussion of psychological triggers that influence why franchise candidates choose to buy a franchise. Each trigger includes a discussion of how t…
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35 min
Psychological Triggers that Influence Why Franchise Candidates Choose to Buy a Franchise - Part 1
In this podcast episode (the first of three parts), I cover one of the most fascinating parts of selling: the psychology of why franchise candidates buy a franchise. When you under…
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16 min
The Seven Roles All Great Franchise Developers Utilize in Franchise Development - Part 2
In this episode, I discuss roles three through seven of the seven roles that all great franchise developers utilize in the franchise development process. This is in continuation of…
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19 min
The Seven Roles All Great Franchise Developers Utilize in Franchise Development - Part 1
In this episode, I discuss the seven steps of the franchise development process and the first two of the seven roles that all great franchise developers utilize in franchise develo…