Business Podcasting Made Easy
by Donna Kunde & Ben Gioia ("joya") · 52 episodes
BusinessEntrepreneurshipMarketing
This is your roadmap for how to become a unique expert, authority, or influencer in your field, fast. From there, you can create instant credibility with a high-quality book (that you’ve essentially just written, thanks to the podcast). We call it the Influencers Formula and you’ll call it your new best friend. So mark your calendars and listen live each week. With proven, practical steps, you will amplify your message & grow your following without losing time, money, and energy. So if you want a plug & play podcast that is worth listening to — without giving up the rest of your li...
Latest episodes
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13 min
The Ultimate Guide to Creating Your Book, Podcast, or TV Talk Show with The Influencers Formula
On this episode of William Eastman's Founders Series Show, Bill and Ben Gioia ("joya") dive into details about an upcoming event in June that aims to help people establish a though…
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13 min
Making a Global Thought Leadership Masterpiece: The Influence with a Heart Way
On this episode The Founder's Series Interviews, the host William Eastman welcomes Ben Gioia to discuss his journey to becoming a successful entrepreneur and author of the book "Th…
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13 min
E52 Be The Solution That People Consistently Turn To (and Invest In) |IBGR | Donna Kunde & Ben Gioia (“joya”)
“Nothing limits achievement like small thinking; nothing expands possibilities like unleashed imagination.” — William Arthur WardBecome a person worth listening to by investing in…
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13 min
E51 Be Easy To Follow By Building Your Monetizing Muscle & Amplifying Your Reach |IBGR | Donna Kunde & Ben Gio…
There are a ton of ways to monetize and amplify your podcast. Don’t do them all. Follow the steps, test, and then add / expand when and if appropriate. (You’ll invest later.)Become…
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13 min
E50 Be Heard With A Podcast That People Can’t Stop Listening To |IBGR | Donna Kunde & Ben Gioia (“joya”)
Winning the podcast game starts on the inside and comes through your story and your voice.Become a person worth listening to with the right mindset, presence, and voice that transl…
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13 min
E49 Be Seen As A Unique Expert With Your Podcast AND Your Book |IBGR | Donna Kunde & Ben Gioia (“joya”)
The greatest influencers have 3 things in common: their “voice”, what they know about their audience, and what they offer (that nobody else can)Become someone worth listening to by…
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13 min
E48 Marketing & Paid Advertising For Your Podcast
“Stopping advertising to save money is like stopping your watch to save time.” — Henry FordBecome a person worth listening to by investing in marketing and/or advertising that’s no…
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13 min
E47 Producing a Commercial For Your Podcast
“Build something 100 people love, not something 1 million people kind of like.” — Brian Chesky, co-founder of AirbnbBecome a person worth listening to by taking your show’s introdu…
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13 min
E46 Syndicating Your Podcast |IBGR | Donna Kunde & Ben Gioia (“joya”)
“People are hungry for messages of hope and life. What are you broadcasting?” — Morgan BrittanyBecome a person worth listening to — by easily upleveling your expertise / authority…
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13 min
E45 When To “Get Behind The Mic Again”
“Repetition makes reputation.” — Elizabeth ArdenBecome a person worth listening to by bringing a whole new level of awareness to your podcast (i.e. seeing from the top of the mount…
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13 min
E42 Misconception #1: It’s better to be traditionally published than “self”-published
“Someone ought to publish a book about the doomsayers who keep publishing books about the end of publishing.” — Evgeny Morozov 99% of the time, traditional publishing is NOT the wa…
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13 min
E41 The Wild West of Book Writing & Publishing (How To Survive The Badlands Without Losing All Your Gold)
“Much publishing is done through politics, friends, and natural stupidity.” — Charles Bukowski Why is Surviving The Badlands (Without Losing All Your Gold) important for our listen…
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13 min
E43 Misconception #2: You can do “good enough” editing and book design, so there’s no reason to pay for it.
“Because most writers have totally unrealistic concepts of how publishing works.” — Jim Harrison Similar to trying to fix your own electric (or your own plumbing), you’re MUCH bett…
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13 min
E44 Misconception #3: You need to launch your book immediately after it’s published, and the only reason for a…
“The publishing of a book is a worldwide event. The attempt to suppress a book is a worldwide event.” — Salman Rushdie There’s a good chance that book sales will get you nowhere. S…
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13 min
E40 Leverage: From Podcast To High Ticket Mastermind / Group Coaching
“Deliberately seek the company of people who influence you to think and act on building the life you desire.” — Napoleon HillBecome a person worth listening to by creating an engag…
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13 min
E39 Leverage: From Podcast To Evergreen Course — Make Money While You Sleep
“If you don't find a way to make money while you sleep, you will work until you die.” ― Warren BuffettBecome a person worth listening to by giving your listeners an opportunity to…
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13 min
E38 Leverage: Memberships (i.e. Twitch / Clubhouse / Podcast Communities)
“Membership of an organisation is good, as long as you can make yourself heard.” — Mahathir MohamadBecome a person worth listening to by leveraging (and monetizing) your podcast (w…
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13 min
E37 Leverage: From Podcast To Interactive eBook
“It is much easier to put existing resources to better use than to develop resources where they do not exist.” ― George SorosBecome a person worth listening to by creating your ebo…
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13 min
E36 Amplify — From Podcast To A Book That Positions You As A Unique Expert, Authority or Thought Leader
"Don't reinvent the wheel, just realign it." — Anthony J. D'AngelBecome a person worth listening to by positioning yourself as a unique expert, authority, or thought leader with a…
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13 min
E35 Amplify — By Posting Your Blogs / Articles On Other Sites
“It’s all about the brand, baby. You create a value proposition that helps you stand out from the crowd and in doing so the crowd will remember you. And if they remember you they w…