#StartupsUnedited is a long-running podcast founded by Jorge Soto in 2015, originally recorded out of his San Francisco apartment and now evolved into a modern founder-led media platform. The show features interviews, roundtables, and live conversations with top entrepreneurs, operators, investors, and GTM leaders. New episodes are released regularly, covering what actually works in building, scaling, and surviving startups - no fluff, just real conversations and timeless insights.
Latest episodes
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24 min
EP 101 - This CEO Sold to Salesforce.com: The REAL Playbook Behind Building a Successful AI Company
What does it really take to build a company that wins - and gets acquired by a giant like Salesforce?In this episode of #StartupsUnedited, I sit down with John Andrews (Co-Founder…
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36 min
EP 100 - The Brutal Truth About Startup Success (From a Founder Who Won Every Time) | Eric Litman
What does startup success really look like?In this episode of #StartupsUnedited, I sit down with serial entrepreneur Eric Litman, a serial founder whose companies have consistently…
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25 min
EP 99 - This Investor Explains Why Most AI Startups Will Fail Without Context
In this episode of #StartupsUnedited, I sit down with Vignesh Ravikumar, Partner at Sierra Ventures, to break down what actually matters in building and scaling startups in the AI…
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28 min
EP 98 - The Rise of Indie Startups: How AI Is Rewriting the Rules of Building Companies
In this episode of #StartupsUnedited, I sit down with serial entrepreneur Jonathan Friedman to break down how AI is fundamentally changing how startups are built, funded, and scale…
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28 min
EP 97 - SDRs Are NOT Dead: How Top Teams Are Winning in the Age of AI
Is sales development dead in the age of AI? Not even close.In this episode of #StartupsUnedited, I sit down with John Moore, Head of Business Development at Cimulate (now part of S…
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21 min
EP 96 - “AI Agents Will Replace Jobs” - DataGrail CEO on Privacy, Shadow AI & Startup Growth
In this episode of #StartupsUnedited, I sit down with Daniel Barber, Co-Founder & CEO of DataGrail, for a candid conversation on AI agents, data privacy, shadow AI, startup leaders…
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23 min
EP 95 - Why Partnerships Are the New GTM Moat in AI SaaS | Sean Kester on VC & Founder Strategy
What do founders, CROs, and go-to-market leaders keep getting wrong about partnerships?In this episode, I sit down with Sean Kester to break down why partnerships are no longer a s…
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28 min
EP 94 - Can Traditional SaaS Survive the AI Era? Craig Rosenberg’s Brutally Honest Take (Scale VP)
Is traditional SaaS dead… or just in a survival era?In this episode of #StartupsUnedited, I sit down with Craig Rosenberg (Chief Platform Officer, Scale Venture Partners) - aka the…
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25 min
EP 93 - How AI Is Changing Venture Capital, Founder Judgment & Go-To-Market | Brian Wong (ASCII Ventures)
In this episode of Startups Unedited, I sit down with Brian Wong, General Partner at ASCII Ventures, to break down how AI is fundamentally reshaping venture capital, startup defens…
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28 min
EP - 92 AI Is Killing Jobs, But Saving Meaning? Anthony Kennada on Brand, Identity, & The Future
In this episode of #StartupsUnedited, I sit down with Anthony Kennada, Co-Founder & CEO of Goldenhour, for a wide-ranging, deeply human conversation about AI, identity, work, and w…
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29 min
EP 90 - Former-CEO Turned VC Explains How to Tell If Your Startup Is Nice-To-Have or Must-Have
Too many founders don’t fail because the product is “bad.”They fail because they mistake polite interest for real demand.In this episode of #StartupsUnedited, I sit down with Ellen…
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22 min
EP 89 - From Operator to VC: Max Altschuler on Why GTM Is the Last Real Moat in the Age of AI
In this episode of Startups Unedited, I sit down with my longtime friend Max Altschuler - serial entrepreneur turned General Partner at GTMfund - to break down one of the biggest q…
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33 min
EP 88 - Fundraising Is Broken in 2026: Doug Landis on AI Hype, Revenue Reality, and the New Moats
Fundraising in January 2026 feels upside down - and Doug Landis (sales productivity + GTM legend, former Emergence Capital investor) breaks down why founders are feeling whiplash r…
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19 min
EP 87 - They Had Months of Runway Left… Then Pivoted Into AI Search (How Noble Did It)
In this episode of #StartupsUnedited, I sit down with Rahul Jain (CEO & Co-founder at Noble) to break down the real pivot story:✅ sales slowing down✅ privacy + legal friction pilin…
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23 min
EP 86 - AI Just Broke Startup Valuations (Alchemist CEO Ravi Belani Explains the New Rules)
AI made it way easier to build a product… and somehow made startups way harder to win.In this episode of #StartupsUnedited, I sit down with Ravi Belani (Founder & CEO of Alchemist…
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42 min
EP 85 - From Carrying a Bag to Building AI Agents: How This Founder Did It
In this episode of #StartupsUnedited, Jorge Soto sits down with Aaron Melamed (Founder & CEO of Itero) - a former “carry-a-bag” sales leader turned founder who’s building a new kin…
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34 min
#StartupUnedited Episode 84: Why ABM Breaks Down - and How to Rebuild It Around Revenue
Most teams don’t fail at ABM because they lack tools - they fail because they skip the strategy.In this episode of #StartupsUnedited, Jorge Soto sits down with Kristina Jaramillo,…
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15 min
#StartupUnedited Episode 83: From Hedge Funds to Event Tech: This Miami-Based CEO’s Origin Story & B2B Brand L…
On this episode of #StartupsUnedited, I sit down with Jonathan Kazarian, CEO & Founder of Accelevents, for one of the most tactical deep dives I’ve ever recorded on B2B brand-build…
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9 min
#StartupUnedited Episode 82: 🚀 From SaaS CMO to Recovery Tech Founder - All Because of a Few Extra Pull-Ups?
I had an incredible conversation with Evi about her wild journey from leading B2B SaaS marketing to founding Apex Cool Labs, a company at the cutting edge of recovery technology. A…
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29 min
#StartupUnedited Episode 81 w/ Sneh Parmar and Nafis Azad, Co-Founders of Lucky
In this episode our Host Justin Dorfman interview startup founders Sneh Parmar and Nafis Azad, Co-Founders of Lucky. Lucky is a startup that enables retailers and eCommerce brands…