Welcome to the Contributor Wednesday series on the Bridge the Gap Network. Each week, you'll hear from a thought leader, discussing topics that are relevant and impactful to the senior living industry. Sponsored by Peak Senior Living Powered by Solinity Marketing
Latest episodes
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34 min
How Real-Time Feedback Keeps Staff Engaged | Cara Silletto
What keeps employees engaged after their first 90 to 100 days on the job? In this Contributor Wednesday episode of Bridge the Gap, Cara Silletto explores the cultivation stage of h…
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12 min
The Follow-Up Hall of Shame: Sales Phrases to Retire | Christy Van De Westhuizen
Just checking in.” “Circling back.” “I wanted to see if you had any questions.” Sound familiar?In this episode of Contributor Wednesday, Christy Van Der Westhuizen puts some of the…
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36 min
How to Reduce Turnover With Strategic Incentives | Cara Silletto
Why do people leave, and more importantly, what are we doing to give them a reason to stay? In this episode of Contributor Wednesday, Cara Silletto explores the connection between…
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17 min
How to Recover When a Senior Living Tour Goes Sideways | Christy Van Der Westhuizen
What happens when a senior living tour doesn't go according to plan? A strange odor, a ringing call light, unexpected construction, a loud crash, or a resident who shares an opinio…
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46 min
How to Bridge the Generational Gaps in Today’s Workplace | Cara Silletto
What happens when employees raised with completely different expectations enter the same workplace? In this episode of Bridge the Gap, Cara Silletto explores how generational dynam…
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16 min
Mastering the Parking Lot Conversation | Christy Van Der Westhuizen
What happens after a senior living tour may be more important than the tour itself. In this episode of Contributor Wednesday, Christy Van Der Westhuizen, SVP of Sales & Marketing a…
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50 min
How Better Organization Creates Better Leaders (and Better Retention) | Cara Silletto
Everyone feels busy, but being busy doesn't have to mean being overwhelmed. In this episode of Contributor Wednesday, Cara Silletto shares the practical routines that transformed h…
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27 min
The First 90 Seconds That Transform Sales | Christy Van Der Westhuizen
What happens before you ever begin your community tour may be the single biggest factor in whether a family chooses your community. In this episode, Christy Van Der Westhuizen expl…
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45 min
The 100-Day Retention Strategy Every Senior Living Leader Needs | Cara Silletto
What if the biggest reason new hires leave isn't pay, scheduling, or workload, but the experience they have during their first few weeks? In this episode of Contributor Wednesday,…
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22 min
Sales Fatigue Is Real — But So Is Momentum
Sales fatigue is one of the most common, and least discussed, challenges facing senior living sales teams today. Christy Van Der Westhuizen is back to explore what sales fatigue re…
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36 min
Why Your Leaders Are Burning Out (And What to Do About It) | Cara Silletto
In this contributor episode of Bridge the Gap, Cara Silletto explores two foundational, but often overlooked, drivers of employee retention: organizational values and strategic pri…
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28 min
The KPIs Every Senior Living Leader Should Know | Christy Van Der Westhuizen
In this episode of Bridge The Gap, contributor host Christy Van Der Westhuizen breaks down one of the most important and often misunderstood skills in senior living leadership: bus…
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45 min
How to Build a Leadership Development Program That Actually Retains Staff | Cara Silletto
On this week’s Contributor Wednesday, Cara Silletto breaks down why leadership development is no longer optional, and how to build a program that actually drives retention and perf…
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16 min
Why Senior Living Has an Execution Problem (Not Strategy) | Christy Van Der Westhuizen
Christy Van Der Westhuizen is back to challenge a common assumption in senior living: that struggling occupancy is a strategy problem. Instead, she argues it’s an execution problem…
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34 min
Why Employee Workloads Are Broken (And How to Fix Them) | Cara Silletto
In this candid and thought-provoking episode, Cara Silletto tackles one of the most pressing issues in today’s workforce: unsustainable workloads.Drawing from real conversations wi…
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17 min
How to Switch from “Hard Sells” to “Heart Sells” | Christy Van Der Westhuizen
In this heartfelt episode of Contributor Wednesday, Christy Van Der Westhuizen reframes what it truly means to work in sales, especially in the senior living industry. Drawing from…
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27 min
How to Bridge the Professionalism Gap in Senior Living | Cara Silletto
What does professionalism really mean, and who gets to define it?In this episode of Contributor Wednesday, Cara Silletto explores the often unspoken expectations that shape workpla…
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20 min
Do’s and Don’ts of Being a Regional Director of Sales | Christy Van Der Westhuizen
What does a Regional Director of Sales really do in senior living, and why might it be one of the toughest roles in the industry?In this episode of Contributor Wednesday, Christy V…
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28 min
How to Build an Employee Retention Ecosystem
Employee retention isn’t broken because of one issue; it’s broken because organizations keep treating it like a single-issue problem. In this episode of Contributor Wednesday, cont…
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26 min
This is Why Your Team is Quitting | Cara Silletto
In this episode of Contributor Wednesday, Cara Silletto, President and Chief Retention Officer of Magnet Culture, shares a timely update on how the workforce has evolved and what l…