I interview marketing leaders inside and outside the life sciences (and an occasional scientist) to share the best ideas for making your marketing more effective. cclifescience.substack.com
Latest episodes
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32 min
Bringing Swagger to Ontario Life Sciences
Kris Barnette is a creative powerhouse—the President of All Good Marketing and an adjunct professor at Kent State—who brings a level of “swagger” to life science branding.Kris is f…
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20 min
Jeremy Elser - Biology and LLMs Meet in the Lab
At the Advanced Lateral Flow Conference, I spoke with Jeremy Elser, Head of Science Operations at Palantir and founder of Ship of Theseus, a biotech company tackling longevity and…
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29 min
ALFC Double Feature - Making Lateral Flow Accessible Everywhere
This episode is a double from my visit to the Advanced Lateral Flow Conference. Usability is Innovation: Atomo DiagnosticsAtomo Diagnostics set out more than a decade ago to solve…
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21 min
The Art of Protein Engineering
Carter Mitchell, Chief Scientific Officer at Kemp Proteins, brings scientific rigor and an artist’s imagination to the world of protein design and production. In this episode, reco…
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31 min
The Future of Biotech Marketing is Personality-Driven
Anis Fahandej-Sadi is building two businesses. He is the founder of TLDR Biotech, a daily newsletter that condenses life science news into a quick, skimmable format, and creator of…
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33 min
How Founders Build Trust - A Lesson from Spiderman
Tino Chow’s career spans three worlds—military operations in Singapore, industrial design at Rhode Island School of Design, and entrepreneurship. That mix has shaped his work at Gi…
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31 min
From "None" to One: Tiffany Payne on Marketing, Courage, and Doing the Right Thing
Tiffany Payne recently attended the American Society of Mass Spectrometry meeting—just two weeks after being laid off—and received a badge with "NONE" printed in giant letters unde…
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36 min
Disruptive Products Require a Different Sales Process
When you're selling something truly new, you're not just fighting for market share – you're fighting to create a market that doesn't exist yet. A big part of that battle is figurin…
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31 min
From Bicycles to Biotech: Joachim Eeckhout on Creative Content and Building Trust
When Joachim Eeckhout says he started small, he’s not kidding. He and a friend began curating biotech news from a Paris dorm room, eventually launching LaBiotech.eu, a media brand…
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25 min
Get Over Your Worry About Sending Cold Emails
Nick Clare is a co-founder of Succession Bio and co-host of the SalesDNA podcast. I recently spoke to Harrison Wade, the other co-founder here. Nick's journey into sales wasn't a p…
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29 min
Abdul Rastagar is Tired of the Marketing B******t
I had a fantastic conversation with Abdul Rastagar, founder of Serona Marketing, about his mission to cut the b******t out of marketing. Abdul runs both a podcast and newsletter wi…
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36 min
Branding: Start Early but Think Long-Term
I had a great time speaking with Meg Schlabs, co-founder and creative director at Wizardly. While it may be difficult for early-stage life science companies to think about branding…
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31 min
Life Science Sales - Old Way vs New Way
Recently, I’ve enjoyed interviewing people I have never spoken to before. Harrison Waid, the co-founder of Succession, is one of those. Shout out to Teddy Lin for connecting us. I…
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36 min
The Longer, Short Way to Sales Success
When I invited Max Gilbert on the podcast, I suspected the conversation might go beyond sales tactics. Max is the founder of Tiferet Consulting, but he’s also a sourdough baker, am…
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32 min
Relational Resilience: Navigating Conflict vs. Resolving It
I’ve never been great at conflict. Like a lot of people, I’ve leaned toward avoiding it—especially in the workplace. But I know that’s not a useful strategy in the long run, which…
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40 min
From Nightlife to Life Science: Building Community and Strategic Narratives
In this episode of Life Science Marketing Radio, I spoke with Oliver Pearce, VP and Head of Marketing at Epista Life Sciences. Oliver brings a unique perspective to life science ma…
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39 min
From the Lab to Sales: Heather Javier Made the Leap
I had the pleasure of speaking with Heather Javier, a genomic sales specialist at Roche, sales coach, and host of the Transition to Sales podcast. Heather shared her journey from w…
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46 min
How Can Organizational Cultures Impact Society at Large?
If you’ve been following me on LinkedIn lately, you know I spent a lot of time thinking about the importance of company culture and how marketing content can both reflect and drive…
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19 min
Mindset: The Culture You Create Within Yourself
Shifting our approach to feedbackIn my recent conversation with mindset coach, Margaret Jennings (MJ), our conversation started with the emotional rollercoaster created by feedback…
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32 min
Sparking Creativity: Innovation Begins with Observation
With the life science tools industry facing a 7% drop in revenues, innovation and fresh approaches are needed to hold on to your slice of the pie. I spoke with Marina Hop, Managing…