The BANK MARKETING SHOW, the podcast that engages and informs you for success in today's marketplace. It's the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you're wanting to impact your personal success and position your company as the best choice in your market, then you're in the right place!
Latest episodes
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Ep 35 – Finding Digital Ad performance and ROI with Alana Levine – CRO, Fintel Connect
Do you have clearly defined goals for your bank marketing efforts? The only way you can determine if your marketing is performing – and adding bottom line to your bank – is if you…
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Ep 34 – Networking: The Power of Community for Your Career and Bank
Ep 34 – Networking: The Power of Community for Your Career and Bank It’s a thing that some people live for, and others shy away from. But the benefits of networking – for introvert…
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Ep 33 – Competing on Customer Experience with Joann Marsili
Ep 33 – Competing on Customer Experience with Joann Marsili Community banks must focus on what they do best: connecting with customers and building their brand. It’s easy to look a…
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Ep 32 – How Banks and Small Businesses Connect Better with Derik Sutton
Ep 32 - How Banks And Small Businesses Can Connect Better with Derik Sutton - Chief Marketing Officer at Autobooks Marketing to small businesses comes down to relationships, proxim…
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Ep 31 – The Role of Marketing in Crisis Communications
Ep 31 - The Role of Marketing in Crisis Communications As a cornerstone of the community, banks play an important role in times of crisis. In the wake of the March 2023 bank failur…
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Ep 30 – Think Like a Brand, Not a Bank
Ep 30 - Think Like a Brand, Not a Bank In this episode, Chris Bates and Dan Novalis interview Allison Netzer and Liz High, authors of the book “Think Like a Brand, Not a Bank” – a…
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Ep 29 – The Value of Strategy
Ep 29 - The Value of Strategy To meet your goals, you must pause to plan. Marketing cannot be viewed as a side project but as an integral part of your strategy. Do you know what yo…
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Ep 28 – Finding The Right Partnerships and Using Your Superpower
Choosing the right digital marketing agency for your bank can be a make or break decision – but can also be one of the best decisions you make. It’s tough for many banks to decide…
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Ep 27 – Finding Success In Today’s Digital Advertising
There’s a lot of talk about an upcoming recession and how it will affect spending habits. It’s essential that financial institutions keep up their digital marketing to ensure brand…
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Ep 26 – How Targeted Marketing Gives You ROI
Stop thinking about selling your product. Start thinking about how it benefits your customer. Data-driven campaigns are the future of marketing. By gathering data on your existing…