The BANK MARKETING SHOW, the podcast that engages and informs you for success in today's marketplace. It's the show that will make you a better marketer with trends, tactics and inspirations from experts and industry leaders. If you're wanting to impact your personal success and position your company as the best choice in your market, then you're in the right place!
Latest episodes
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44 min
Ep 122 - Patrick Dix - What's Your T-shirt
If someone walked past wearing your bank's tagline on a t-shirt, would anyone in town recognize it as your bank? For most banks, the answer is decidedly no. But there's real value…
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28 min
Ep 121 - When The Unexpected Happens
A tornado. A big event coming to town. A system outage. A competitor getting acquired. Sooner or later, something unexpected happens, and everyone at the bank is asking, "How do we…
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34 min
Ep 120 - Marketing Department in 2030
The headlines say 65% of marketing jobs won't survive AI. The same kind of headlines many years ago said ATMs would kill the teller. What actually happens is different: the job sur…
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34 min
Ep 119 - Where Marketing Meets Main Street – Making Your Digital Experience as Good as Your Lobby
Every community banker says some version of the same thing: "If we could just get them into the lobby, we'd win them over." And they're right — the in-person experience is the comm…
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29 min
Ep 118 - Your Website Is a Brochure (And That's the Problem)
We've looked at and designed hundreds of bank websites over the years, and 9 out of 10 – maybe even 9.9 out of 10 - lead with products. "Here are our accounts." "We're a better opt…
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33 min
Ep 117 - Beyond The Hashtag
Scroll through any community bank's social feed. You'll find rate posts, holiday closures, "we're hiring," and the occasional stock photo with a tagline. But one thing you usually…
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22 min
Ep 116 - Marketing and Lending
At most community banks, marketing puts out ads and tries to pull people in the door. Lending makes calls, shakes hands at Chamber meetings, and occasionally asks marketing for a b…
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33 min
Ep 115 - DIY AEO
Last episode, we told you to go ask AI about your bank. If you did, you probably didn't love what you found. We gave you some actionable next steps, but we go much further into the…
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30 min
Ep 114 - Can AI Find Your Bank
Go ask ChatGPT or Claude who the best bank in your town is. Or ask Google AI where to get a small business loan in your county. See what comes back. If your bank isn't in the answe…
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23 min
Ep 113 - Finding The Whitespace
Every community bank knows they need to differentiate. But how? Most banks skip the hard part — figuring out what the market actually looks like from the customer's perspective — a…
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59 min
112 - Peter Ort - Marketing and Culture
You can't fake culture. You can put posters in the break room and bring in an ice cream truck on Fridays, but your employees and your customers will know the difference. Real cultu…
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27 min
Ep 111 - AI Insights #2 - Where It Is Going
AI isn't going to replace your entire marketing team tomorrow. But it is going to change what you do, and how fast you're expected to do it. It's already reducing marketing hiring…
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35 min
Ep 110 - AI Insights #1 - What You Should Be Doing Today
AI can write your tagline in 5 seconds. Should it? Not in 5 seconds, because you'll sound like every other bank. AI gives you the average of the internet, and the average community…
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37 min
Ep 109 - Go Niche or Go Home How Community Banks Win by Serving the Overlooked
Every bank has checking accounts and loans. Every bank says they care about relationships. So when your marketing sounds like every other bank's marketing, why would anyone switch?…
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35 min
Ep 108 - What Actually Works for a New Location
Opening a new branch is a huge investment — a new build can run into the millions. Most banks do the demographic research, study the traffic patterns, and pick the right spot. But…
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51 min
Ep 107 - Bold with a Purpose - with Rich Jones of BankIn Minnesota
Every bank says they want to stand out. But most don't go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That's…
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39 min
Ep 106 - The We-Tried-That Problem
The "We Tried That" Problem Real quotes: "We tried Google Ads and they didn't work." "We did SEO for a couple months and nothing happened." "Direct mail was way too expensive for w…
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41 min
Ep 105 - Amber Murphy - The Case for Industry Specialization in Bank Marketing
Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank figured it out: they went deep in one niche, and then k…
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42 min
Ep 104 - Candie Simmons - Passion, Purpose & Communication in Community Banking
Chris and Dan sit down with Candie Simmons, founder of CL Simmons Consulting, to talk about the people problems that slow banks down: communication breakdowns, the gap between bein…
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51 min
Ep 103 - Building the Next Generation of Community Banks with Rebeca Romero Rainey - CEO of ICBA
When it comes to advocating for the future of community banking, few voices carry more weight than Rebeca Romero Rainey. This week we had the privilege of sitting down with Rebeca,…