School of Podcasting: Expert Tips for Launching and Growing Your Podcast
by Dave Jackson · 1,000 episodes
EducationBusinessMarketing
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
Latest episodes
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34 min
Beyond Downloads: The Moments That Prove People Are Listening
When Did It Feel Like You Had "Real" Listeners?A grocery store clerk recognized one of my listeners' co-hosts. A pharmacist gets stopped at conferences for selfies. And one podcast…
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26 min
From Rambling to Riveting: Podcast Speaking and Editing Tips That Work
A friend of mine gets more and more opportunities. Why because he takes advantages of each and every one. He prepares and over delivers.I had an opportunity where I could deliver c…
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36 min
Could AI Make Podcast Advertising Obsolete?
AI Can Now Delete Your Podcast Ads. Here's Your Plan B.What if your listeners could tell an AI to cut every ad out of your podcast and get back a clean file a few minutes later? Th…
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36 min
How Mark Grew His Podcast 17% in Five Weeks
Stop Researching, Start Doing (This Time I Brought Receipts)Be honest: how many podcast growth videos have you watched this month, and how many of those ideas have you actually tri…
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44 min
The Best (and Worst) Podcast Feedback We've Ever Received
A listener once told me they hoped I'd quit teaching altogether. Another told me, in the nicest way possible, that the curmudgeon was showing up a little too early these days. Only…
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49 min
Podcast Movement 2026 Reflections and Behind the Scenes of Two Other Events
Podcast Movement 2026 Reflections + Lessons from Two People Who Run Podcast EventsI just got back from Podcast Movement, and a lot of you have been asking whether it was still wort…
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34 min
Attention vs. Connection
A few years ago I accidentally hit a guy on the golf course. I'm not proud of it — although it did bank in almost perfectly off his calf on its way toward the hole. But the swing t…
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44 min
Intuition Over Imitation: Lessons from the Empowered Podcasting Conference
What I Learned (and Relearned) at Empowered Podcasting ConferenceI got triggered at a podcasting conference last week, and honestly? I almost jumped out of my chair. Someone in the…
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39 min
12 Business Lessons Podcasters Can Learn From Dolly Parton
Dolly Parton died on August 25, 2026, at age 80. While most tributes are focused on the music, this episode looks at something else entirely: Dolly Parton the businesswoman and ent…
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34 min
How Many Podcast Downloads Do You Actually Need to Keep Going?
What is Your Rock Bottom Podcast Downloads Number?Everybody talks about growing their audience. Nobody talks about the number where they'd quietly give up.This month's Question of…
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31 min
YouTube Just Got Harder, Spotify Still Doesn't Care
You Down With YPP?Episode Description:I break down YouTube’s latest changes to its Partner Program, including doubled watch-hour requirements and higher Shorts monetization thresho…
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44 min
Inside “Horses in the Morning”: Daily Content, Loyal Fans, and 4000+ Episodes
How Do You Hit 4000 Episodes Without Losing Your Mind?Today I'm talking with Glenn Hebert and Jamie Jennings from Horses in the Morning, the flagship show of the Horse Radio Networ…
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35 min
From Facts to Feelings: The Secret Sauce of Engaging Podcasts
If you look at movies that you love, and you think about them, and you remember how they made you feel. Today we talk about three things you can have in your tool belt to use in yo…
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40 min
20 Books for Content Creators Recommended by My Audience
What if one book could change the way you tell stories, connect with your audience, or even see your own podcast? In this episode of the School of Podcasting, I asked a simple ques…
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30 min
Stop Chasing CPMs: How Community, Feedback, and Newsletters Future‑Proof Your Podcast
When your CPMs start shrinking and programmatic ads feel like a losing game, it’s easy to wonder if podcasting is still worth it. In this episode, I want to show you a different pa…
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41 min
How To Deal With Online Tolls
If you’ve ever thought, ‘I want feedback, but I’m terrified of the internet,’ stay tuned—I’ll show you how to get useful criticism without letting trolls live rent-free in your hea…
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31 min
How Long Should Your Podcast Be? (and where to find the answer)
Nobody shares a video they didn't watch. Nobody shares a podcast they didn't listen to, so how do we get people to listen? This week we follow up form last week's episode about mea…
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1 h 15
How do you measure the success of your podcast that is NOT downloads
How do you measure the success of your podcast that is NOT downloads?You’ll hear from a wide range of podcasters in different niches—storytelling, history, prepping, finance, faith…
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35 min
Are You Getting the Most Out of RSS?
Are you getting the most out of your RSS feed?To figure out if you are, you first have to understand how a podcast workflow works, which means you need to understand:what an RSS fe…
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38 min
Inside Flight Cast: The Video-First Hosting Platform Behind Diary of a CEO
When I first heard about Flightcast on the Podbiz show, I thought, "I have to have Rox Codes on my show." I had Rox do a Flightcast demo for members of the School of Podcasting. Ro…