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Content Is Your Business

by MouthMedia Network · 9 episodes

BusinessTvFilm

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How are consumer brands reaching new audiences through digital storytelling? Where is content programming going next? Technology is changing the way people view and connect with brands across the globe. Each week, our experts discuss killer content strategies, mapping out content by audience demos, storytelling success measurement, influencer partnership strategies, and talk about building in-house cultures of content.

Latest episodes

  1. Jennifer Goldstein and Jessica Matlin – Beautiful Content and Fat Mascara

    An in-depth discussion about the ways that content and media shape our understanding of emerging beauty companies and trends, through the lens of two beauty directors… Jennif…

    46 min
  2. Karina Givargisoff of Mission Magazine – The Good Troublemaker

    Philanthropic media brand featuring women of empowerment, fashion supporting causes, and environment… What’s it like to build a magazine? From scratch. In your living room, w…

    57 min
  3. Julie Vargas and Jonathan Aitken of Avery Dennison – Enabling Opportunities with Technology

    Visual and contextual content relating to digital technology as a portal to amazing experiences… Julie Vargas (Director, Digital Solutions) and Jonathan Aitken (Director, RFI…

    44 min
  4. 24 Seven Presents: Beca Alexander of Socialyte – Influenced by Humans

    Marketing with influencers and digital social engagement… Beca Alexander, Co-Founder and President of Socialyte (a premier influencer marketing and casting agency), joins Lis…

    1 h 17
  5. Marcie Allen of MAC Presents and Taylor Bennett – The Story of Music and Brands

    Partnering music and brands with MAC Presents… Marcie Allen, President of MAC Presents (music experiential agency , bridging the gap between corporations and the music indust…

    1 h 25
  6. 3D Audio – Sennheiser Master Class with New Inc.

    How 3D Audio enhances and impacts content, human experiences, art, and science… Julie Kaganskiy (Cultural Director), and Seth Kranzler and Daniel Perlin (members), of New Inc…

    1 h 02
  7. Happier, Healthier, Better – 2018 Ford Trends Report with Sheryl Connelly

    Big picture global macro patterns and behaviors, with Sheryl Connelly… Sheryl Connelly, Global Trends and Futuring Manager (a.k.a. Corporate Futurist) for Ford Motor Company,…

    59 min
  8. 24 Seven Presents: Angela Wei of Milk Agency – Finding the North Star of Content

    Compelling content, experiences and partnerships for brands as part of a complex creative ecosystem with Milk Group Angela Wei, Managing Director of Milk Agency (a creative agency,…

    55 min
  9. 24 Seven Presents: Rudi Anggono of Google Zoo – User First

    Creative think tank for brands and agencies at Google… Rudi Anggono, Head of Creative + New Experiences for The Zoo at Google (Google’s “creative think tank for brands and ag…

    51 min
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