Each episode, Alex Stolz - usheru Head of Film - speaks to leaders in Movie Marketing and Distribution to discuss the trends, tools and strategies that are shaping the entertainment ecosystem. At usheru we are passionate about data, innovation & movie marketing and we have combined all of this knowledge into digital solutions that are transforming traditional film marketing.
Latest episodes
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1 h 12
Self-Releasing a Micro-Budget Feature on 1,000 Screens featuring Markian Tarasiuk
"Know how you're going to market your film from day one." Markian Tarasiuk, Director, Hunting Matthew Nichols How do you take a $275,000 independent film from a 12-day shoot to mor…
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36 min
Relevance, Authenticity and Boldness in Film Marketing featuring Linda Fiolka
What does it take to market films at scale in a fragmented, fast-moving landscape? In this episode of the Marketing & Distribution Podcast, Alex Stolz speaks with Linda Fiolka, Hea…
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36 min
Data-Led Insights into the Oscar Bounce Featuring Stephen Follows
What actually happens to cinema screenings when a film receives an Oscar nomination or wins Best Picture? In this episode of the Marketing and Distribution Podcast, Alex Stolz welc…
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49 min
How to Score in Hollywood: Audience Insight, Data and the Evolution of Movie Marketing featuring Kevin Goetz a…
In this episode, Alex is joined by two industry leaders with unparalleled insight into how films truly reach and resonate with audiences. Kevin Goetz, founder and CEO of Screen Eng…
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44 min
Building a Sustainable Ecosystem for World Cinema featuring Meret Ruggle
How can independent distributors build a sustainable future for world cinema in an era of content saturation and shrinking public support? In this episode, Alex Stolz speaks with M…
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50 min
How Independent Films Can Thrive in a Changing Market featuring Jonathan Sadler
Independent filmmakers face a fast-evolving landscape: rising costs, fragmented audiences, and tougher routes to market. Yet with more platforms and opportunities than ever before,…
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49 min
From KNEECAP to FLOW: Inside Curzon's Marketing Playbook featuring Susie Bould
In this episode of the Marketing and Distribution Podcast, host Alex Stolz speaks with Susie Bould, Marketing Director at Curzon, the iconic UK exhibitor, distributor, and streamin…
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39 min
Bringing International Actions Films to the US Market featuring Maxwell Riesberg
In this episode of the Marketing and Distribution Podcast, Alex Stolz is joined by Maxwell Riesberg, founder and CEO of Rascal (RSCL) Films – a bold new theatrical-first studio on…
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44 min
Distributors on the Move: Insights from Europa Distribution's Groundbreaking Programme featuring Elin Boijens…
In this special episode, Alex Stolz is joined by Elin Boijens (Searchers, Netherlands) and Giulia Amadio (BIM Distribuzione, Italy), two participants in Distributors on the Move, E…
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42 min
Building a New Theatrical Marketplace featuring Jackie Brenneman
In this episode of The Marketing and Distribution Podcast, host Alex Stolz welcomes Jackie Brenneman — a trailblazer in the cinema industry and President & CEO of Attend Theatrical…
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41 min
Decentralising Distribution and Building the 'Shopify for Film' featuring Ana Maria Jipa and Malcolm Wood
In this episode of the Marketing and Distribution Podcast, host Alex Stolz is joined by Ana Maria Jipa and Malcolm Wood, co-founders of Olyn, a new digital platform aiming to redef…
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46 min
Community is the Audience: A New Approach to Independent Film Success featuring Shawn Dawes
"Community isn't just the audience—it is the audience. And that shift in thinking is where real change begins." – Shawn Dawes In this episode of the Marketing and Distribution Podc…
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44 min
Navigating the Future of Screen Entertainment featuring Guy Bisson
In this episode, Alex Stolz is joined by Guy Bisson, Executive Director at Ampere Analysis, a leading firm in media and entertainment analytics. Guy brings over two decades of expe…
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43 min
Creating Big Screen Experiences for Passionate Fanbases featuring Shannah Miller and Lynne Schmidt
"Our goal is to make every theatrical release feel like an event." Lynne Schmidt, SVP Operations and Strategic Partnerships Fathom Entertainment In this episode of the Marketing an…
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53 min
The Future of VOD for Independents featuring Pierre-Alexandre Labelle
In this episode Alex Stolz sits down with Pierre-Alexandre (Alex) Labelle, co-founder of Under the Milky Way, the global digital distribution company helping studios, filmmakers an…
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53 min
Conic: the story of a new distribution company featuring Jen Davies and Graham Fulton
"We want to be a positive force in the ecosystem." Jen Davies In this episode, Alex Stolz speaks with Jen Davies and Graham Fulton, co-founders of Conic, the Glasgow-based film dis…
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52 min
The Data Behind Horror featuring Stephen Follows
In this episode we welcome world leading film researcher Stephen Follows to the show for a deep dive into the data behind the horror genre. With insights fresh from Stephen's new e…
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45 min
Harnessing AI in Hollywood with Tobias Queisser
"Data and AI can increase risk taking" Tobias Queisser In this episode we are joined by Tobias Queisser, co-founder and CEO of Cinelytic, the AI-powered platform designed to optimi…
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34 min
Film Festivals, Community and Developing Younger Audiences with Leslie Vuchot
In this conversation, Leslie Vuchot, CEO and founder of the Festival Agency joins the show to discuss her journey in the film industry, the importance of film festivals, and the ev…
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1 h 01
Kubrick, Castle Rock and the Art of the Trailer Featuring Jim Fredrick
Jim Fredrick is a trailer editor, studio marketing executive and film professor - and author of the OPENING WEEKEND: AN INSIDER'S LOOK AT MARKETING HOLLYWOOD'S HITS AND FLOPS. In t…