This podcast discusses the important concepts of human resource management and personal selling. It helps in facilitating a clear understanding of the subject. Concepts and important points are explained in simple and easy to understand language and terminology.
Latest episodes
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13 min
Advertising appeal
Types of appeals
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25 min
Message Development
Message headline, copyright ,layout and source
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13 min
Advertising Appeal
Range of advertising appeals used by the advertisers to attract customers
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18 min
Audience Selection -Target markets
approaches to segment the target market
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18 min
advertising-meaning, features and importance
basics of advertising
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21 min
Types of advertising
Different types of advertising
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24 min
Sales Reports and Documents
sales report,manuals,order book,cash memo used in the sales process
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11 min
Types of sales situations
considerable diversity exists in personal selling situations which a salesperson faces.
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16 min
characteristics of a successful salesman
basics of sales
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12 min
Sales as an attractive career
Sales career as a recognized path to top in many organizations.
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8 min
Personal selling as a part of marketing mix
role of personal selling in product design,price,physical distribution and promotion
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11 min
Features/nature of personal selling
personal selling is an important part of a firms promotional strategy
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8 min
Marketing in action-Nike
introduction to marketing with the example of Nike
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20 min
job evaluation
How to assess the relative worth of a job
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3 min
work life balance
How to attain this balance
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22 min
Grievance handling and redressal new
Handling of factors which make a worker unhappy
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13 min
Transfer and promotions in an organisation
TRANSFER AND PROMOTION DYNAMICS TO DEAL WITH CHANGING WORKFORCE REQUIREMENTS ARE DISCUSSED
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10 min
Empowerment of employees
Empowerment of employees is a part of emerging challenges of HRM
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6 min
fringe benefits 2
in continuation of supplementary compensation
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18 min
Counselling of employees
Need and steps for effective counselling