Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we als...
Latest episodes
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31 min
How Carwow Uses AI to Test, Learn, and Scale Faster
Roman Petrochenkov is the Head of Marketing & Media Analytics at Carwow. Carwow is a one-stop shop for changing your car – offering customers the ability to a buy a new or used car…
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36 min
Agentic Marketing – How to Make It Work for You
Phil Draper is the CEO at Manago AI an AI-powered Customer Engagement Platform for modern marketer, which means he’s deeply involved in working out how AI can best support eCommerc…
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31 min
Subscription Growth: How JOMO Club Turns Discovery Into Repeat Customers
Gemma Mills is the Founder of JOMO Club, the UK's Leading Alcohol-Free Drinks Discovery Club. Founded in 2022, they’ve already sold over £1million of product via their Shopify stor…
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34 min
How DeviantArt Turned a 26-Year-Old Community Into a £23m Marketplace
Liat Karpel Gurwicz is the Chief Revenue Officer at DeviantArt. A digital art marketplace and community. Founded in 2000 they pivoted completely to the marketplace model in 2023, a…
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33 min
Mick’s Garage: Scaling to 25,000 Orders a Month with Custom eCommerce Technology
Ciaran Crean is the co-founder & CEO at Mick’s Garage a car parts & accessories store. Founded in 2004 they now sell regularly via their custom website into over 34 countries. With…
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34 min
Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill
Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth thro…
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31 min
How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability
Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business…
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39 min
How Products Get to Market Faster – and How AI helps Shoppers Find Them
Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major comme…
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34 min
How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via…
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34 min
WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major
Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock. In this WWYD…
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35 min
How &Sons Built an 8-Figure Menswear Brand Through Community
James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Sho…
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32 min
Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends
Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from clutter and excess.…
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38 min
Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships
Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are o…
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46 min
WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe
Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Previously Andy co-created and led two of…
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31 min
How CULT MIA Scaled 5X by Building a Global Luxury Fashion Marketplace
Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, showcasing new designers and unique collec…
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33 min
Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav
Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined 750 years of trading… including Spode, P…
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33 min
AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story
Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online via their Shopify store and 4 stores in…
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38 min
Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand
Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethically produced luxury accessories and home…
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44 min
Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas
Success stories are easy to find in eCommerce. The mistakes, failures, and expensive lessons? Not so much. To celebrate the 600th episode of the eCommerce MasterPlan Podcast, Chloe…
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38 min
5 Big Wins You Get with an AI Shopping Assistant
Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experiences for over 15 years. Today, more than…