"The Truth About Social Ads" goes beyond just tips and tricks; it's your pathway to truth and education. Elevate your brand or your agency's operations, run ads more efficiently, and embark on a journey to grow and scale your business. From dissecting failed ads to uncovering the secrets of successful campaigns, we're here to guide you through the nuances of the advertising realm. Tune in to stay informed, inspired, and equipped with the knowledge you need to navigate the fascinating world of social media advertising.
Latest episodes
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56 min
How BlueCotton Turned Investing in Employees Into Its Growth Engine — Julie Denton-Price
What happens when a custom t-shirt company starts treating its people like its best marketing channel? Julie Denton-Price, Co-Owner & Chief Revenue Officer of BlueCotton, went from…
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57 min
How GOHUNT Went From Idea to Helping Hunters — with Chris Porter
What do you do when your industry is one of the most restricted ad categories on Meta? Chris Porter, President & Co-founder of GOHUNT, built one of the most impressive brands in th…
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53 min
Product Innovation in Apparel: Disrupting Men’s Underwear with Robert Patton
Building a disruptive product brand takes more than a great idea. This episode explores entrepreneurship, podcast marketing, UFC sponsorships, and scaling a direct-to-consumer busi…
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46 min
Product Innovation: Scaling Unique Home Improvement Solutions with Lori Machiorlette
Home improvement marketing is evolving as direct-to-consumer brands leverage social proof, digital advertising, and customer ownership to compete with major retailers and drive sus…
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49 min
Supplement Entrepreneurship: Building a Zero-MOQ Brand Model with Spencer Livingston
Starting a supplement brand no longer requires massive inventory investments, warehouse space, or manufacturing expertise. This episode explores how entrepreneurs are launching and…
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32 min
Clean Tequila Branding: Building additive-free female-focused brand strategy with Mara Smith
From corporate law to building a premium tequila brand, Mara Smith shares how she identified a gap in the spirits industry and turned it into Inspiro Tequila.ABOUT THE EPISODE ⸻In…
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42 min
Better-For-You Desserts: Scaling a Clean Ingredient Bakery with Addison LaBonte
CPG brand Sweet Addison’s is reshaping gluten-free baking through storytelling, organic Instagram growth, and a founder-led approach to scaling with Meta ads.ABOUT THE EPISODE ⸻In…
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44 min
Military-Inspired Snacking: Launching Tactical Snacks for First Responders with Greg Potapenko
Performance marketing, affiliate media buying, and e-commerce brand building collide in this episode exploring how Tactical Snacks was built for military and first responders.ABOUT…
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47 min
From Portraits to Corporate Campaigns: A 20-Year Creative Journey with Jason Gilmore
Strong client relationships don’t happen by accident. In this episode, Jason Gilmore shares why consistent follow-ups and proactive communication are essential for winning repeat c…
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48 min
Mission-Driven Product Design: Creating Safer Baby Essentials Through Hands-On Innovation with John Westerhaus
Children’s nutrition is evolving fast as parents question plastics, processed foods, and gut health risks—this episode explores practical solutions for safer, smarter baby feeding.…
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34 min
Math as a Creative Force: Transforming Mindsets and Expanding Career Possibilities with Dr. Berkopes
Applied mathematics and apprenticeship learning are reshaping education, proving that creativity—not computation—drives real mastery. This episode explores how mindset shifts unloc…
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46 min
Al-First Marketing: Scaling Seasonal Mobility with Denis Elkin
AI-first companies are redefining how teams operate, replacing slow manual workflows with automation, shared knowledge systems, and intelligent agents that scale output without inc…
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36 min
Emerging Technology Marketing: Growing Demand Through Education and Transparency with Ashlee Fritz
Wall printing technology is reshaping how businesses market their spaces, blending creativity with digital strategy to create high-impact visuals that attract customers and drive e…
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50 min
Entrepreneurship Through Innovation: Building the Wall Printer Empire with Paul Baron
Wall printing technology is opening new doors for entrepreneurs, marketers, and creatives looking to build service-based businesses with scalable revenue and real-world application…
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45 min
Al-Powered Prospecting: Developing Hyper-Targeted Outreach Systems with Ken McLoud
AI is reshaping how agencies generate leads, automate outreach, and scale without adding headcount. Ken McLoud breaks down how custom AI systems turn traffic into qualified sales o…
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40 min
Mission-driven Entrepreneurship: Building Inclusive Apparel for Diverse Communities with Nawal Aoude
How can simple TikTok content lead to real school partnerships and unexpected business growth? This episode breaks down how authentic student storytelling turned into real-world de…
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41 min
Restaurant Marketing Secrets: Turning Local Searches Into Paying Customers with Mario Russo
Restaurant marketing is changing fast with AI search, voice tools, and local discovery reshaping how customers find food businesses. This episode breaks down strategies that drive…
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30 min
Building and Scaling an Experiential Adventure and Lifestyle Brand With Chris Lynch
Chris Lynch is the Co-founder and CEO of Everyday California, a La Jolla, California-based ocean adventure and lifestyle brand offering ocean adventures along with eco-friendly gea…
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43 min
Unlocking Sustainable Growth Through Integrated Facebook and Google Ad Strategies With Heidi Sturrock
Heidi Sturrock is a Search Marketing Advisor and Funnel Fixer with 24 years of experience in paid search, working independently with brands and agencies to optimize ad performance…
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47 min
How To Build a YouTube “Closer” That Turns Viewers Into High-Ticket Clients With Ian Garlic
Ian Garlic is the Founder of Garlic Marketing, the brand behind Video Case Story, where they help brands with the strategy and goals for video case stories. Ian is also the Founder…