For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = SEO - Ne...
Latest episodes
-
25 min
Google Ads: Build a Full Funnel Ads Strategy with Silvia Correas Osorno, Stellar Search
Silvia Correas Osorno is one of the experts at award-winning digital marketing agency Stellar Search where over the last 11 years she’s risen from junior Digital Marketing Executiv…
-
32 min
Google Ads: Optimizing Your Product Feed for Better Results with Meriem Nacer, 4M Digital
Meriem Nacer has over 15 years’ experience in performance marketing, helping business around the world scale with smart, data-led strategies across Google Ads, Microsoft Ads, Meta…
-
31 min
Google Ads: Review and Rebuild Your Strategy for Growth with Ger Hayden, Core Optimisation
Ger Hayden is the Chief Digital Officer at Core Optimisation and has been deep in Performance marketing for over a decade, and somehow also finds time to be a Digital Marketing Lec…
-
33 min
Google Ads: Turn Local Searches into Store Visits with Hannah Zora Strong, Zora Marketing
Hannah Zora Strong has spent the last 14 years managing and auditing 100s of Google Ads accounts, and regularly shares her expertise at many Google Ads conferences. She’s worked fo…
-
38 min
Google Ads: Which New Features Should You Use (and Which Should You Skip)? with Jyll Saskin Gales, Inside Goog…
Jyll Saskin Gales spent 6 years at Google helping their largest advertisers to grow internationally. Now she’s all about helping all of us to improve our Google Ads results via her…
-
31 min
CRO: Use AI to Improve eCommerce Conversion Rates with Elena Kostova, Uxify
Elena Kostova is head of marketing at Uxify, an AI-native digital experience platform that helps websites achieve flawless user experience and double engagement.In this episode, Ch…
-
32 min
CRO: Reduce Bounce Rates with Faster Site Speed with Jordy Scholing, RUMvision
Jordy Scholing is co-owner of RUMVision, where he and the team are obsessed with eCommerce site speed, especially all things Core Web Vitals. Trusted by over 750 companies includin…
-
32 min
CRO: Turn Customer Behaviour Data into More Sales with Carolina Dibb, Carolina Dibb Consulting
Carolina Dibb set up her own CRO consultancy in 2023 after working with mega brands including Amazon, MR PORTER, and the British Museum Company. At her consultancy she help’s indep…
-
33 min
CRO: 5 Mistakes Quietly Killing Your eCommerce Conversion Rate with Ashu Dubey, Alhena AI
Ashu Dubey is CEO of Alhena AI, where they’re focused on reshaping the future of online shopping through AI innovation from AI Search engines through to every customer interaction.…
-
33 min
CRO: Fix Your Trust Gaps to Increase Conversions with Rebecca Boyle, Lissah & Boyle
Rebecca Boyle is a brand strategist and fractional CMO at Lissah & Boyle.In this episode, Rebecca explains how identifying and fixing trust gaps can dramatically improve your conve…
-
46 min
Email: Improve Deliverability with a Smarter Lifecycle Strategy with Chintan Doshi, Mavlers
Chintan Doshi is Senior Director of Marketing Automation at Mavlers, a global email marketing and CRM agency with over 700 people across 52 countries. Day to day he works across mu…
-
25 min
Email: Clean Your Email List to Improve Deliverability and Engagement with Nina De la Cruz, Getsitecontrol
Nina De la Cruz is one of the team at Getsitecontrol, an on-site engagement and email marketing platform used by 1,000s of eCommerce brands worldwide.If your email performance has…
-
33 min
Email: 4 Ways to Improve Your Popups with Taras Talimonchuk, Claspo
Taras Talimonchuk is the CMO at Claspo, experts in popups for both email sign ups and CRO. As well as providing excellent popup software (we use it ourselves on the Keep Optimising…
-
37 min
Email: How to Build a B2B eCommerce Email Strategy That Drives More Sales with Kyler Nixon, Forward Studios
Kyler Nixon is the co-founder of Forward Studios, and host of the Darn Good Distributors podcast. And he’s all about B2B eCommerce. Especially how to use email marketing to grow B2…
-
30 min
Email: How to Find Endless Newsletter Content Ideas with Kate Hammond, Sunbeam Marketing
Kate Hammond has been delivering CRM strategies in global markets since 2009. Specialising in DTC growth, mainly on Klaviyo and Ometria, via her agency Sunbeam Marketing she helps…
-
46 min
Meta Ads: 6 Creative Myths Busted with Aggie Meroni, White Bee Digital
Aggie Meroni is the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. AND the author of the Amazon best seller book “Crack T…
-
36 min
Meta Ads: Drive More Sales Using Partnership Ads with Christina Bell, Webtopia
Christina Bell is the Head of Strategy at Webtopia UK, a performance marketing agency focused on helping high-growth, founder-led DTC brands scale with data, testing, and storytell…
-
35 min
Meta Ads: Optimising Hook Rates for Higher ROAS with Komal Singh & Prudhvi Raj, 4XDigital AI
Komal Singh is the founder and CEO & Prudhvi Raj is the Director of Customer Success at 4XDigital AI an AI-powered advertising system that plans, launches, and continuously improve…
-
31 min
Meta Ads: What to Do at Every Stage of eCommerce Growth with Kathie Feng, Signal Growth
Kathie Feng is the founder and growth architect at Signal Growth, and has recently started as Director of Omnichannel Digital Marketing at Footlocker. She has over 13 years experie…
-
37 min
Meta Ads: Leverage UCP and First-Party Data for Meta Ads Success with Yiqi Wu, Aimerce
Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party data.Yiqi is a ret…