AFM is a business mentorship for online fitness coaches and personal trainers who want to grow profitable, ethical coaching businesses. Founded by Emma Storey-Gordon, AFM helps coaches improve their marketing, sales, service delivery, systems and business strategy without relying on manipulative sales tactics or high-pressure marketing. The programme includes 1-1 mentoring, mastermind calls, business education, accountability and peer support, with a focus on helping coaches build businesses that align with their values while increasing their impact, income and freedom. AFmentors.com
Latest episodes
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3 min
Ep. 291 - You need a mission
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9 min
Ep. 290 - Scare yourself out of Money Scarcity
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12 min
Ep. 289 - What I invest in through my business
Whatsapp me with questions hereApply to join AFM here
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8 min
Ep. 288 - The magic of the podcast
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45 min
Ep. 287 - Should you leave your job?
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6 min
Ep. 286 - The trap of ambition
Apply to join AFM here00:00 The trap of constantly moving the goal in ambition02:16 The value of reflecting on past achievements03:09 The importance of appreciating your current su…
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50 min
Ep. 285 - Bold decisions and backing yourself with G
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11 min
Ep. 284 - 3 simple rules to build wealth
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7 min
Ep. 283 - Will AI kill online coaching?
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18 min
Women need to market differently
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43 min
Ep. 282 - Leaving your job & Rowing the Atlantic
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6 min
Ep. 281 - The power of disappointment
Apply to join AFM hereHandling setbacks and disappointmentThe importance of feeling pain to learn lessonsChanneling negative emotions into positive actionThe role of impatience and…
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8 min
Ep. 280 - A different way to think about price objections
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9 min
Ep. 279 - The psychology of how we spend money
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9 min
30HD - 30 days of business growth
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6 min
Ep. 278 - BAD THERAPY
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9 min
Ep. 277 - Fear of discomfort is keeping you small
Apply to join AFM hereDiscomfort is necessary for growth, but it must be relevant to your goals.Fear often disguises itself as the 'right' reason to avoid discomfort.Doing things t…
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8 min
Ep. 276 - The secret to closing on sales calls
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50 min
Ep. 275 - Your mindset around money
Apply to join AFM here00:00 Introduction and background on money mindset01:57 Childhood influences and family beliefs about money03:49 Scarcity mindset and societal narratives07:03…
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17 min
Investing update
Everything I wish I knew about investing webinar.