Level Up is a podcast by music journalist, industry hustler and Mandopop nerd Jocelle Koh aimed at helping independent artists navigate the Asian music industry while levelling up as artists. Informed by a wealth of experience in speaking and working with artists in the Greater China and Southeast Asian music scenes, The ‘Level Up’ podcast seeks to empower artists to make decisions about their music business independently, and to help artists to ‘level up’ in their own unique way. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
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42 min
Bonus | Interview with Freshmusic Awards' YN Chen: On Building & Sustaining Community
We had the pleasure of attending the Freshmusic awards LIVE for the first time ever last month, and I came away with so much more than I bargained for. Attending the ceremony and m…
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21 min
Bonus | Interview with Keenan Te: Tiktok, Community Building & Strategy in Social Media
On this bonus episode, we invited Asian-Australian singer-songwriter and Tiktok creator Keenan Te onto the Level Up Podcast to answer all our burning questions about Tiktok, social…
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12 min
PR | Writing The Perfect Press Email
On this episode of the Level Up podcast, we're going to talk about how to craft that perfect email to media platforms. In such a way that you'll be maximising your time spent, gett…
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11 min
PR | Tips for Sourcing Effective Media Leads
This week, we're talking about sourcing for media platforms to reach out to to collaborate with, and what's the best way to really be effective in your approach. I know that there'…
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19 min
PR | EPK (Electronic Press Kit) 101 ft. Make Your Mark
So today, we're going to be talking about best practices for EPKs, otherwise known as Electronic Press Kits for artists. And as someone who works in journalism and distribution, I…
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9 min
Mental Health | 3 Tips for Boundary Setting as Artists
Boundaries are a tricky thing for artists. They're subjective, contested, and directly responsible for many an independent artists' mental health. Yet as tricky as they may be, it'…
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1 h 09
Mental Health | Real Talk on the Indie Artist Experience & Mental Health ft. Marcus Lee
On the first episode of our Level Up podcast in 2022, we've invited Marcus Lee, a promising Singaporean artist, songwriter, and mental health advocate, to join us as we dive deeper…
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53 min
Mental Health | Let's Talk about Mental Health for Artists ft. Shapes and Sounds' Asami
Mental Health has increasingly become an important topic to me, especially in recent years as I grow more aware of what’s happening in the industry. Due to multiple factors such as…
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19 min
Season 1 Finale | A Love Letter to Independent Artistry
In lieu of the season finale for the first ever season of the Level Up podcast, I wanted to talk about a topic that’s relevant to myself and to artists everywhere – Independence. A…
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43 min
Digital Distribution | Island-hopping Through Southeast Asia's Streaming Market ft. Believe SEA's Tim Tsen
On the latest episode of the Level Up Podcast, we’re wrapping up our digital distribution topic with a deep dive into a lesser explored music industry, but one brimming with potent…
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53 min
Digital Distribution | Exploring the Greater China Streaming Market ft. Believe Taiwan's Jim Tseng
Digital Distribution | Exploring the Greater China Streaming Market ft. Believe Taiwan's Jim Tseng This week, we’re honoured to have Believe Distribution’s head of Taiwan and my go…
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1 h 11
Digital Distribution | All Your Distro Questions Answered feat. SINGPOP's Hubert Ng & Terrence Huang
Digital Distribution | All Your Distro Questions Answered Feat. SINGPOP’s Hubert Ng & Terrence Huang *This episode is an audio replay of a SINGPOP webinar titled ‘Let Your Music Be…
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37 min
Social Media | Interview with Jaguar Jonze - Finding Artistry & Independence via Social Media
Social Media | Interview with Jaguar Jonze - Finding Artistry & Independence via Social Media When I came back to Perth for the Summer, I did not in my wildest dreams expect to mee…
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19 min
Social Media | Artist Case Studies - Jaguar Jonze, Karencici, Joy Crookes
Social Media | Artist Case Studies - Jaguar Jonze, Karencici, Joy Crookes We can talk all we want about social media, but what better way to put it in context than with some case s…
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12 min
Social Media | The Social Media Mindset
Here's the thing about social media. It's an ESSENTIAL part to your role as an artist. Even your lack thereof of social media use (when done correctly) can establish your branding…
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11 min
Artist Branding & Positioning | Implementing Your Positioning
Artist Branding & Positioning | Implementing Your Positioning On one of the previous podcasts we talked about defining yourself, your branding and positioning as an artist. But aft…
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27 min
Artist Branding & Positioning | When Good Positioning Goes The Mile ft. Evangeline王艷薇
After our first full episode that went in depth about artist positioning and helping you to decipher what kind of artist you want to be, I figured that this topic might still be a…
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10 min
Artist Branding & Positioning | What Kind Of Artist Do You Want To Be?
Artist Branding & Positioning | What Kind Of Artist Do You Want To Be? Okay, so you wrote a song. Now what? Today we'll be navigating the Asian music industry together and discussi…
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5 min
Intro | Welcome To The Level Up Podcast
Intro | Welcome To The Level Up Podcast Welcome to the Level Up podcast! I'm Jocelle Koh, the founder of Asian Pop Weekly, and all-round music creative, and I'm here to help artist…