Search and Social
by Rainmaker.FM: The Digital Marketing and Sales Network · 13 episodes
BusinessManagementMarketing
Hosted by Loren Baker, Founder of Foundation Digital and Search Engine Journal, Search and Social delivers the latest insight on SEO, and how to deploy that knowledge in the real world. Get what you need to know about search, and get going.
Latest episodes
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36 min
Understanding Google RankBrain
“RankBrain” is a new AI component that Google has added to their ranking algorithm. Bill Slawski takes us through the RankBrain patent, identifying the query rewriting…
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43 min
How to Protect Your Digital Publication
Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the a…
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37 min
Building a Trustworthy Brand in the Digital Business Environment
In today’s episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan. Chris and…
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47 min
The Evolution of SEO: Adapt or Die
In today’s episode of Search & Deploy, we discuss the differences between SEO consulting for clients vs. offering a business solution for the SEO industry. My guest toda…
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57 min
Podcasting for SEO? Yep …
Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed o…
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31 min
SEO Conferences and The Future of Live Search Events
The SEO conference industry, launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an En…
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36 min
How to Make Friends With Bloggers and Journalists to Gain Influence
The art of the PR pitch and building relationships with influential bloggers with special guest John Rampton. John writes for Inc, Forbes, and TechCrunch (amongst other sites) and…
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40 min
Content Marketing Means Much More to SEO Than Link Building
In this Episode of Search & Deploy, Loren discusses the importance of SEO in content marketing and how true content marketing potential is only unlocked when the various digit…
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38 min
Dennis Goedegebuure on the Holistic Practice of SEO and Content Marketing
Loren & Dennis discuss content for marketplaces, the power of community & audience, and how that content helps attract links and interaction around ecommerce sites. In th…
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34 min
Why Capturing Ideas Is Essential to Your Content Strategy and Organic Search
In this episode of Search & Deploy, Loren discusses the concept of continuously capturing content and making sure that it is documented via audio, video, and the written word…
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44 min
The Truth Behind “Doorway Pages” and Why They Matter for SEO, with Duane Forrester of Bing.com
Last week, the Webmaster Central team at Google announced that they will be rolling out an algorithmic change that addresses “Doorway Pages.” Huh? You may ask yourself…
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47 min
The Business of Local (and Localized) Search
Google rankings are dynamic and ever-changing, especially when searches are made by different people in different locations. For example, a search for “car insurance” y…
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48 min
Google is Going Mobile First with Mobile Results & Load Speed
Google announced that mobile friendliness will be a ranking factor in Google SERPS starting on April 21st. On today’s episode, we discuss Google’s Mobile Friendly and S…