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Confessions of a Pink-Haired Marketer

by Rainmaker.FM: The Digital Marketing and Sales Network · 71 episodes

BusinessManagementMarketing

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Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

Latest episodes

  1. The 2 Points of Clarity that Will Make You So Much More Productive

    Are you struggling to make progress on a project, a business, or something in your personal life? Find these two points of clarity for a map out of “the land of Stuck.”…

    24 min

  2. Launching Your First (or Next) Digital Product

    Ready to launch a digital product? Here’s are the first steps to get you moving … One of the greatest things you can do to boost your income, or just expand your option…

    25 min

  3. A Quick, Enjoyable Way to Sharpen your Vision, Goals, and Values

    How do we know we’re successful? How do we set up the rules of our own game so that they serve us, and give us a more meaningful life? Jonathan Nation left a nice comment on…

    24 min

  4. Q&A from Twitter, Independence Day Version!

    The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers … It’s Ind…

    24 min

  5. The Difference Between Mindset and Wishful Thinking

    Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why … As you may ha…

    23 min

  6. Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands

    When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? As I was writing a quick introduc…

    29 min

  7. Should You Swear on Your Blog?

    Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing? We had…

    24 min

  8. Up All Night to Get Lucky: Sonia’s in a New Documentary!

    No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance. I’m going to be in a documentary! It&#821…

    20 min

  9. The Context of a Successful Content Strategy: The Harpoon and the Net

    Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off unti you understand this context. Once upon a time, combining relationship-building cont…

    25 min

  10. My #1 Time Management Tip: Don’t Multitask; Compartmentalize

    What’s one of the biggest constraints that keeps us from doing the things we want to do? We don’t have the time. Here are some thoughts on how to manage that. Remember…

    27 min

  11. The 7 ‘Escape Pod’ Principles (Help Me Write My Book!)

    This week I want to talk about the values, practices, and principles that help us build “escape pods” from whatever is not serving us. And I’d love to hear your t…

    20 min

  12. Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content

    Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino woul…

    19 min

  13. Leadership, Categories of One, and Purple Rain

    Real leadership starts when you step up with the courage to be a category of one. I have a short episode for you this week, honoring the life of Prince and opening up some ideas ab…

    15 min

  14. Make Better Mondays! 6 Minutes to a Happier, More Productive Week

    Creative productivity is all about habits. Here’s a super quick weekly ritual (you could even do it daily) to have a brilliant week … every week It’s a funny para…

    19 min

  15. 5 Idea-Generating Techniques We Use on the Copyblogger Team

    “Help! I have no idea what to write about!” We’ve all been there — and when you produce as much content as the Copyblogger team, keeping the idea stream flo…

    24 min

  16. Blog or Podcast? 5 Questions to Help You Decide

    Blogging isn’t the only game in town any more for content marketers. Podcasts are super popular as the new “do-it-yourself” content format. So which works better,…

    26 min

  17. Two EQ Hacks: A Nifty Trick for Making Big Changes, and How to Handle Hurt Feelings

    Today, two techniques that can boost your “EQ” (emotional intelligence) and help you be a happier, more productive person. Today I have two techniques for you — a…

    25 min

  18. Things I Love/Things I Hate about Health & Fitness Marketing

    Health and fitness have some of the strongest examples around of good content marketing — and unfortunately, they also have some of the sleaziest. It’s that time again!…

    29 min

  19. A Simple, Powerful Creativity System to Capture and Generate More Ideas

    Creativity isn’t just about getting inspired — it’s about strong systems to capture inspiration when it arises. Today I outline a simple system I’m using to…

    30 min

  20. Anniversary Edition! On Finding Your Stubbornness and Going the Distance

    It’s the podcast’s birthday! To celebrate, today I want to talk about one of my favorite traits: stubbornness. There are all kinds of traits our culture insists we &#82…

    22 min
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