This weekly podcast was born out of two things we enjoy – talking about influence & persuasion and drinking really good beer (sorry, we don't consider Budweiser & Miller Lite good beer).
Latest episodes
-
1 h 09
A Chicken Purse, a Comedian, and the Science of Getting Customers to Act- A Flight of Persuasion
On this episode, we'll be covering a flight of persuasion topics: A comedian created his own production company to get gigs: https://www.instagram.com/reel/DeXL-l8zrhu/?psln=a3lrOW…
-
1 h 06
When AI Does the Searching, Will It Recommend Your Business? Interview with Matt Goren
On this episode, Matt Goren joins us to discuss AI search. Matt is the founder of RunOctopus, an AI search visibility platform to help companies get found and cited, and we'll expl…
-
1 h 23
How to Influence Anyone, Anywhere, Anytime: Interview with Mark Kapczynski
On this episode, Mark Kapczynski joins the show. He is co-founder of Kontrol Media and author of Everyone Sells: How to Influence Anyone, Anywhere, Anytime. In his new book, Mark d…
-
1 h 25
How to Use the Right Words In Front of the Right Audience - Interview with Annie Figenshu
On this episode, Annie Figenshu joins the podcast. Annie helps leadership development firms explain what they do in simple, compelling language so the right companies understand th…
-
1 h 12
Cold Reading Exposed: How Fake Psychics Hack the Human Mind
On this episode, Chris Hadnagy joins us to discuss how psychic and fortune-telling scams really work. Chris is the CEO of Social-Engineer, LLC, and the author of five books on soci…
-
1 h 37
Inside the Mind of a Buyer: Clive Cable Breaks Down the Copy That Persuades
On this episode, Clive Cable joins us. Clive is a veteran direct-response copywriter, persuasion expert, and someone who has spent decades studying what actually causes people to s…
-
1 h 13
Interview with a Blackmail Fixer: Frank Ahearn on Outsmarting Online Extortion
On this episode, Frank Ahearn joins the podcast to discuss how to deal with online blackmail. For more than three decades, he's helped clients facing blackmail, privacy threats, re…
-
52 min
What Great Negotiators Know That You Don't - Interview with Kristii Krugel
On this episode, Kristii Krugel joins the show. She is an experienced international negotiator, specializing in high-stakes facilitation and conflict management. Her adage when coa…
-
1 h 18
The #1 Most Important Skill to Develop in the Age of AI
On this episode, we'll debate the most Important skill to develop in the next 10 years. AI is making technical capability cheaper and more accessible, but human connection is becom…
-
43 min
Surveillance Pricing and Why AI is Out-Persuading Humans
On this episode, we do a flight of persuasion. We'll be discussing a recent study where AI was pitted against some of the best human persuaders. We'll also talk about surveillance…
-
1 h 19
He Built an AI Marketing Team for 7,000 Apartments—Then Turned It Into a Business
On this episode, Jared Braverman joins the podcast. He is the marketing director for Vida Management, where he runs marketing for 18 apartment communities — about 7,000 units acros…
-
57 min
How Obsession Rewrote the Rules of Movie Marketing with a Micro-Budget
On this episode, Pierce Kafka joins us to discuss movie making and marketing with micro-budget. He is the CEO and Creative Director of Kafka Media Group (KMG), an integrated market…
-
1 h 09
How to Optimize Your Content for AI Search - Interview with Jackson Wightman
On this episode, Jackson Wightman joins the podcast. He's the founder and CEO of Proper Propaganda, a tech PR agency, and the author of Tech PR Playbook. You can check out their wo…
-
1 h 17
Trolling Flat-Earthers, Interactive Billboards & the Battle for Your Attention
On this episode, David Dutton joins us as we cover a random flight of topics. We'll be discussing a new report on "The Rise of the Apex Consumer" that shows today's consumers don't…
-
1 h 02
UFOs, Psyops, and Persuasion - Interview with Barna Donovan, Ph.D.
On this episode, Barna Donovan, Ph.D. joins us to discuss "UFOs, Psyops, and Persuasion". UFOs, Barna is a professor of communication and media studies at Saint Peter's University…
-
1 h 26
Truth, Story, and Influence: The Persuasive Power of Documentaries
On this episode, Dr. John Mayer joins the show. He is the co-host of the popular podcast, PodCandy: Cults, Crime and Killers. John is an internationally known forensic psychologist…
-
56 min
The Persuasive Power of Analog Marketing
On this episode, we improvise on the fly after a guest had to cancel at the last minute. We'll be discussing the power of analog marketing and how to wow your prospects and custome…
-
1 h 00
The Unlikely Marketing Lessons Hidden Inside Ted Lasso
On this episode, Lucy Broadbent joins us. She is the author of "What Would Ted Lasso Do?: How Ted's Positive Approach Can Help You". Lucy is a journalist, author, and contributor t…
-
1 h 25
What Neuroscience Reveals About the Most Persuasive Messages
On this episode, Frank Niles joins the show. He is a psychologist and executive coach, who helps his clients deliver compelling messages that cause people to act. He is frequently…
-
56 min
He Turned Juan Valdez Into One of the Most Iconic Brand Characters: Interview with Carlos Tribino
On this episode, we welcome Carlos Tribino to the show. Carlos is CEO of The Machine, a company that builds influential brands with emotional connections. Carlos's claim to fame is…