PR is Dead

Doyle Albee discusses PR strategies for working with both traditional and social media in today's rapidly changing media landscape. He doesn't actually believe public relations is dead -- but he's convinced too many people are trying to kill it! Long live PR that works.

Latest episodes

1. How to Time the Release of Your Company’s News for Maximum Effect

   10 Mar 2016

   Timing is everything when trying to tell your story. In this episode we discuss four important considerations regarding when you should start a conversation. In this 7-minute episo…

   7 min ▶

2. 3 Ways to Extend Your Good News in the Media

   18 Feb 2016

   You got someone to cover news about your company … great! But there s more you can do. Here are three great ways to get even more traction from your story. In this 12-minute…

   8 min ▶

3. 2016 Public Relations Predictions

   19 Jan 2016

   Not strictly a set of PR predictions, but a run-down of things I think we ll see in the media, public relations, and communications landscapes in the coming year. In this 11-minute…

   11 min ▶

4. Finding the Right Reporter

   22 Dec 2015

   11 min ▶

5. PR vs. Native Advertising: What You Need to Know

   01 Dec 2015

   There s a lot of questions and confusion around the practice of Native Advertising. It is often confused with earned media, but that s not right. Listen in and learn the advantages…

   14 min ▶

6. How to ‘Get by Giving’

   10 Nov 2015

   One of the best ways to build business relationships is to be helpful even when there s no direct benefit. The same is true for your relationship with reporters. In this nine-minut…

   9 min ▶

7. The Myth of the Magical Rolodex

   27 Oct 2015

   The key to an effective content PR program is not having drinks with a bunch of reporters or bloggers. Sure, it s fun, but that won t get you the story. In this 17-minute episode w…

   18 min ▶

8. A Reporter Called Me Back … Now What?!

   06 Oct 2015

   You did it! You pitched a reporter and they called you for comment. In this episode of PR is Dead, we discuss some best practices for making the most of this exciting opportunity.…

   19 min ▶

9. How to Write for Media Outlets, Large or Small

   22 Sep 2015

   We ve been talking about what reporters (editors, bloggers, etc.) like and don t like, and this week we hear it straight from the source. ColoradoBiz Magazine s Lisa Ryckman talks…

   16 min ▶

10. How to Irritate a Reporter

    08 Sep 2015

    12 min ▶

11. Introducing PR is Dead: Your Guide to the Ever-Evolving World of Digital Public Relations

    19 Aug 2015

    In today’s fractured and ever-changing media landscape, doing PR the old way isn’t going to cut it. PR is Dead will explore techniques and ideas for integrating new ide…

    13 min ▶