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WSJ Media Mix

by The Wall Street Journal · 20 episodes

BusinessTechnology

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With lively analysis, timely insights and in-depth interviews, WSJ editors and reporters cover the fast-changing media and marketing business.

Latest episodes

  1. Fox's Joe Marchese on Reinventing TV Ads

    The Wall Street Journal's Amol Sharma and Suzanne Vranica talk with Fox's head of ad sales, Joe Marchese, about marketers' perception of TV ads versus digital ads and how he hopes…

    28 min ↗
  2. AwesomenessTV President Talks NewFronts

    AwesomenessTV's Brett Bouttier joins the Wall Street Journal's Jack Marshall and Shalini Ramachandran to discuss digital content NewFronts, the evolution of online video networks a…

    22 min ↗
  3. O'Reilly's Exit and Google's Blocker

    Wall Street Journal media editor Amol Sharma chats with reporter Joe Flint about Bill O'Reilly's exit from Fox News, while Jack Marshall weighs in on Google's ad blocking plans. De…

    17 min ↗
  4. Pepsi's Ad Controversy

    The Wall Street Journal's Suzanne Vranica, Jennifer Maloney, Sarah Rabil and Jack Marshall discuss Pepsi's decision to pull a new commercial that united liberals and conservatives…

    21 min ↗
  5. Google's Ad Placement Controversy

    The Wall Street Journal's Suzanne Vranica, Jack Marshall and Amol Sharma discuss the mounting controversy over Google's placement of ads on objectionable content like sites promoti…

    19 min ↗
  6. Cable TV's Darwinian Moment

    Media editor Amol Sharma chats with reporter Shalini Ramachandran and deputy editor Sarah Rabil about the cable bundle's future and why small channels are dying off. Learn more abo…

    21 min ↗
  7. Google's YouTube Gets Into TV

    The Wall Street Journal's Mike Shields and Amol Sharma join Jack Marshall to discuss Google's new web-TV service YouTube TV, and what to expect from Snap Inc.'s upcoming IPO. Learn…

    28 min ↗
  8. Time Inc.'s Jen Wong Talks Digital Transformation

    Time Inc.'s chief operating officer discusses branded content, the rise of Snapchat and distributed media, and the company's bets on advertising technology. Learn more about your a…

    30 min ↗
  9. Super Bowl Ads: The Good, the Bad, and the Ugly

    Branding expert Allen Adamson joins the Wall Street Journal's Jack Marshall and Michael Shields to decode the best and worst ads from the 2017 Super Bowl. Learn more about your ad…

    25 min ↗
  10. Snapchat's Pre-IPO Ad Sales Offensive

    The Wall Street Journal's Suzanne Vranica and Jack Marshall join media editor Amol Sharma to discuss Snapchat's talks with big media buyers for ad spending commitments in the range…

    18 min ↗
  11. Investor Jeremy Liew on Digital Media's New Era

    Jeremy Liew of Lightspeed Venture Partners chats with WSJ media editor Amol Sharma and reporter Mike Shields about the future of ad-supported media, Facebook video, streaming TV an…

    33 min ↗
  12. Why Quartz Wants to Be a 'Big Niche' Publisher

    Jay Lauf, president and publisher of Quartz, talks about why the business publication is focused on ads over subscriptions, how it's betting on branded content and why it doesn't n…

    29 min ↗
  13. How CNN Plans To Cover the Trump Administration

    Andrew Morse, executive vice president of editorial for CNN U.S. and general manager of CNN Digital, talks about the "fake news" phenomenon, how the network is investing in new dig…

    39 min ↗
  14. Breaking Down the Biggest Media Stories of 2016

    Wall Street Journal advertising editor Suzanne Vranica joins Jack Marshall and Steven Perlberg to talk about ad agency transparency. Then, Jack and Steven discuss the biggest adver…

    37 min ↗
  15. NPR CEO Bets on Podcasts

    NPR CEO Jarl Mohn talks about the future of the podcast industry, why terrestrial radio isn't dying and the role of public media in the news business. Learn more about your ad choi…

    34 min ↗
  16. Redstones Scrap All Plans for Viacom, CBS Merger

    The Wall Street Journal's Keach Hagey and Amol Sharma join Steve Perlberg to break down what's behind Viacom's latest move to drop all plans to merge with CBS. Learn more about you…

    18 min ↗
  17. Marketers Can Learn From Trump, Says Jason Stein

    Laundry Service CEO Jason Stein talks about how Donald Trump ran a better marketing campaign than most brands, how advertising and media are converging and why Snapchat poses an ex…

    35 min ↗
  18. Bloomberg CEO Justin Smith Talks Fake News Problem

    Bloomberg Media CEO Justin Smith discusses Facebook's fake news problem during the election, why publishers have been ceding power to tech platforms and how Bloomberg is betting bi…

    30 min ↗
  19. Tony Haile on Digital Media's Biggest Challenges

    Former Chartbeat CEO Tony Haile talks about the messy business of measuring digital media, how Facebook and Google have assumed the role of media companies in every way except crea…

    32 min ↗
  20. Banker Terry Kawaja Talks Ad Tech's Shakeout

    Media and advertising investment banker Terry Kawaja discusses how new buyers like AT&T and Verizon have entered into the M&A space, the growing dominance of Facebook and Google an…

    38 min ↗
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