Technology Translated
by Rainmaker.FM: The Digital Marketing and Sales Network · 25 episodes
BusinessManagementMarketing
Technology Translated is a weekly show delivering technology insights for your business. Scott Ellis and special guests provide practical tech tips in terms non-techies can understand, to remove fear of the unknown and give you an unfair advantage.
Latest episodes
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48 min
How To Use Split-Testing To Move Your Customer To Action
Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Joanna Wiebe is a well-known copywriting and conversion optimizat…
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33 min
Why Now is the Time to Get Started with VR (and What it Means for Marketers)
VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Giovanni Gallucci loves to stay on th…
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35 min
How to Use Technology to Enhance the Offline Customer Experience
Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we re going to see how Denver based Spruce is doing it right. Taylor Romero l…
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32 min
How To Extend The Reach Of Your Content Using LinkedIn, with Sean Jackson
LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we re here…
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22 min
Master the Technology of Events, with Damany Daniel
At one time or another we all get pulled into organizing or helping with an event … Damany Daniel (a.k.a The Event Nerd), is a professional event planner with years of experi…
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31 min
How To Think Like A User Experience Expert
People are terrible predictors of their own behavior, much less others. Good products come from letting the data reveal the customer’s needs and improving the product accordi…
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24 min
The Art of Learning New Technologies Fast, with Avery Swartz
Regardless of the hesitation we sometimes have about learning new things, there are many times when it’s exciting, or at least necessary to take the plunge. But what do you d…
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17 min
An Expert’s Design Tips for Creating a Killer Website with Rafal Tomal
Everyone likes to think they know good design, even if they’re not a designer. But unless you’ve spent time in the trenches studying and doing design, you’re miss…
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35 min
Behind the Scenes of Copyblogger’s Editorial Workflow, with Pamela WilsonFeatured
Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing yo…
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43 min
Learning How to Rock Twitter, with Amber Osborne
Despite the ups-and-downs we hear about in the media, Twitter is still an incredible platform for networking, helping, and conducting research. Amber Osborne has been an expert use…
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34 min
How To Be A Technology Change-Agent Champion For Your Company
Not every successful company has been so because of technology … a point that s easy to forget in our tech-driven world. But it’s getting harder to compete without bein…
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15 min
5 Simple DIY Ways to Improve Your Website in 2016
A major redesign of your website will typically happen every 2-4 years. In between, it s a good idea to freshen up your website annually. Small updates can go a long way toward kee…
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39 min
How To Overcome The Most Common Podcasting Pitfalls, with Jerod Morris
Podcasting exploded a couple of years ago but it s not to late to dive in an take advantage of the medium. While getting started can seem daunting, keeping momentum and building an…
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23 min
Choosing the Right Tools for the Digital Job, with Rainmaker Digital’s COO Tony Clark
Productivity tools are everywhere and new ones are popping up each day. So how are we to decide which of those tools will help us be most productive and get things done without spe…
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25 min
Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company
It s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rai…
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31 min
How Much Does it Cost to Build a Website?
It’s a sticky question with no easy answer. It’s also a question we get before we even know much about a project. Our goal today is to arm you with the information you…
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13 min
Unleash the Power of Frameworks, Methodologies, and Processes In Your Business
Frameworks, methodologies, and processes are abstract constructs that leave a lot of confusion about their purpose, how they re different, and where and when they are used. Despite…
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24 min
Two Ways to Turn Facebook Fans Into Paying Customers
Since 2007 Jon Loomer has been using Facebook for business. And despite the ever changing landscape, has continued to thrive by marketing on the platform. Jon is now one of the lea…
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25 min
The Mobile First Philosophy (and How To Start Building Your Own Mobile Strategy)
Despite overwhelming statistics and in-your-face use cases, a lot of businesses are still slow to embrace mobile in their marketing. Those that wait are giving competitors that don…
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11 min
Digital Asset Ownership: Are You Making This Single Catastrophic Mistake?
Over 15 years I ve built sites that number well into the high-hundreds, and the failure of business owners to own and control their digital assets is the single biggest mistake I h…