✔ 30 Minutes or Less ✔ No Bullsh*t ✔ Every Monday at 7am
Latest episodes
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26 min
Why Now is The Best Time to Push on Your Brand (w/ Greta Whittenberg of Creativ Endeavor)
✓ What is Branding? ✓ What does Branding do for you? ✓ When is the right time to do a logo refresh? ✓ Things that help a company thrive in a downturn ✓ Brand ✓ Reputation ✓ Special…
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13 min
10 Tips for Persuasive Copy (+Covid Opportunities)
✓ Look for the opportunities amidst Covid. ✓ Once you see new surges, push into them. ✓ Use the Word “You” ✓ Capitalize on FOMO ✓ Use Bulleted or Numbered Lists ✓ Support your call…
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19 min
Get The Most Out of Your Construction Business Management Systems (w/ Co-Constructs Spencer Padgett)
✓ Companies aren’t getting the MOST out of their software … which can cause a lot of PAIN… ✓ How should construction companies be using their business management systems for SALES?…
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7 min
The Tools Won't Do Marketing For You
✓ What should we learn from landing page tools like Clickfunnels, LeadPages, Unbounce strengths? ✓ Why I don’t suggest building your business ON clickfunnels ✓ Why some businesses…
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31 min
The “Lead Conversion Gap” & Changing Customer Expectations (w/ David Tal from Verse.io)
✓ How is consumer behavior changed? ✓ Businesses haven’t adapted ✓ What is the the best phone etiquette for service providers? ✓ What is the text etiquette? ✓ How do people get bet…
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8 min
13 Keys for Better Contact forms: Get More Website Form Fills
✓ Simplify the fields - get down to nuts and bolts (you can follow up w a questionnaire) ✓ Fields should match the expected size of the answer ✓ Button should Fit it to the current…
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31 min
Important Leadership Lessons to Avoid Losing Your Best Employees (w/ Todd Dawalt)
✓ What are some of the biggest problems you’ve seen with owners trying to motivate people. ✓ How do dig up and solve problems without having a complete breakdown? ✓ What are the th…
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28 min
Amplify Rankings with This Easy On-Page SEO Checklist
✓ Add a Photo ✓ Make the photo file name-like-this.jpg with the keyword phrase in it. ✓ Add alt text on that photo, and other photos on that page ✓ Add keyword to sub-headings ✓ Ad…
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12 min
Five Principles of Design - How They Effect Website Persuasion + Leads
✔ Balance - Your website should not feel heavily weighted, it should feel even. This doesn’t happen when you have a heavy dark sidebar for instance, and nothing on the left side to…
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13 min
How to Create Large Guides to Power Serious Rankings & Brand Awareness
✓ Find a topic you want your website and brand to be associated with in peoples minds and the algorithm ✓ Find something you want your team / or yourself to learn more deeply about…
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13 min
How to Steal Your Competitors Featured Snippets on Google
✓ Identify the ones they have with Semrush or Ahrefs ✓ Use the format they have - list, 40-60 word paragraph, table, ✓ Match the structure, use “inspect element” in the browser to…
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11 min
How to Get Found For More "Near Me" Searches
✓GMB checklist ✓At least 5 reviews and respond to every single one ✓Information consistency ✓Make sure everything is visible ✓Schema to feature events in serps ✓Make your site mobi…
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12 min
7 Quick Ways to Find Topics For Your Blog & Videos
I run through each with an example – based on the topic 'kitchen remodeling' - but you can try it for yourself on whatever topic you'd like! ✓ Suggested Searches in drop down when…
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11 min
8 Lead Generation Experts Share Their #1 Strategy for 2020
Matt Diggity - Indepth articles + remarking Brian Dean - Push on your current email list Britney Miller- Repurpose top content Larry Kim - chatbots Will Reynolds - It’s all about g…
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20 min
Video: #1 Place to Spend Marketing $ in 2020 (w Eric Johnson of YouBetcha)
Eric Johnson of YouBetcha joins me to give his best tips on video marketing for 2020, and how to get the most out of video. ✓ How to use video in sales ✓ How to use video in employ…
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7 min
10 Easy Ways to Make Your Website Easier to Use
Pure Practical episode (quick episode/ just the meat & potatoes) ✓ Text to image ratio – Ensure you’re not hitting them with wall-of-text ✓ Content legibility – 800 px across, 19 p…
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27 min
Getting The Most out of PPC (Marc Levesque, Webrunner Media)
✓Making sense of PPC & how to avoid common pitfalls ✓ Making sense of budgets and what to expect in terms of results ✓ Pros & cons of doing it yourself vs. outsourcing Facebook PPC…
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30 min
5 Important Keys for SEO in 2020 (Nick Leroy, #SEOForLunch)
Nick Leroy of ICF Next Shares his top 5 keys for SEO in 2020. ✓ Google My Business listings (local SEO) ✓ Proper keyword research. Localized and extremely targeted keywords. ✓ On p…
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17 min
What Does an SEO Company Do? In Simple Terms
✓ What does an SEO company do? ✓ What is technical SEO? ✓ What is on-page SEO? ✓ What is content writing, and why is it important to SEO? ✓ What are backlinks and why are they impo…
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30 min
Success Formula for Contractors - (Tony Booth, ContractingCoach.com)
✓Put the right people, with the right tools, on the right projects, for the right clients. ✓Right People- Build a team that has the knowledge and expertise to deliver ✓Make sure th…