The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio and creator media landscape—and reconstruct them in real time. We created this show in service of brand marketers responsible for making audio and creator media campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to re...
Latest episodes
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47 min
Ad Overload: How to Reverse the Radioification of Podcasting
In the media landscape, podcasts stand alone: They deliver unique content for audiences and great results for brands—so long as the balance of ads is kept in check. With audiences…
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1 h 04
Serious Business: Dan Granger and Bryan Barletta on Where Podcasting Goes Next
Podcasting isn’t just a DIY passion project anymore; it's a full-fledged business ecosystem, complete with sponsors, merch, and serious ROI. And with companies like Netflix and You…
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47 min
"Creators Are the Next Rock Stars": How Live Events are Changing the Creator Economy
Get your VIP pass to the hottest show in town! This week on The Media Roundtable, Daniel Granger (CEO & Founder, Oxford Road) talks with Andrew Tenenbaum and Ben Duvdevani (Co-Foun…
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26 min
Bump it Up: How The Bumper Score Unlocks Measurement with Bryan Barletta
The AMP Accords shared some big goals for better measurement in July. But what does real tangible progress look like today? Find out on this week’s installment of The Media Roundta…
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29 min
“The Mullet of Measurement”: Tackling Attribution with MasterClass, Skylark Marketing, & SelectQuote
Marketers often waste half their budget because attribution remains one of the industry’s biggest challenges. To get expert advice on how to deploy that spend more wisely, you need…
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29 min
Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver resul…
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29 min
Super Buyers - How Marketers from DraftKings, AG1, Ro, and Morgan & Morgan Scale Creator Marketing
Few relationships can change a company’s fortune like finding the right creator to partner with. So, what’s the secret to making the most of creator partnerships that deliver resul…
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43 min
Dhar Mann and MrBallen on What Creators Want From Brands
Earlier this year, Forbes released its annual Top Creators list. This week, we have two of its highest-ranked names sharing their behind-the-scenes secrets. .At Oxford Road’s CAO S…
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40 min
Why AI Brands Need Audio: Insights from Our New Study
It seems like AI is everywhere these days. But if you look at actual usage, only 50% of Americans use AI once a week. That’s roughly the same share of Americans who used the intern…
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1 h 10
The State of Podcasting 2026 – Live from the CAO Summit
If you weren’t at this year’s CAO Summit, you missed out on a keynote speech that drew parallels between the headaches caused by banks printing their own money in the 1800s and the…
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41 min
An AMP Accords Deep Dive with James Cridland
Podcasting is an amazing medium, but the industry that supports it hasn’t always been inherently brand friendly. Luckily, we have a chance to change that, thanks to the AMP Accords…
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57 min
The CMO Hot Seat: Zoom's Kim Storin On 5 Major Challenges And How To Fix Them
One CMO, six experts, and more than a dozen different marketing headaches. Throw them all together, and what do you get? A fiery edition of Media Roundtable, that’s what.Straight f…
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1 h 15
Ad Infinitum S4E04: Femfinitum with Team Oxford Road on Women, Work, & Ads That Actually Work
Podcasting can be a lucrative advertising platform for brands. But the medium is still relatively new and distinct from traditional media, so marketers tend to get intimidated by i…
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1 h 01
The Bridge-Building Business: Dan Goes Inside the Podcaster's Studio on podCast411
In a twist, Dan Granger (CEO & Founder, Oxford Road) takes a break from Media Roundtable to guest- star on the award-winning show podCast411. Host Rob Walch interviews Dan about th…
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55 min
Why Podcasting's Numbers Don't Add Up with Pete Birsinger (CEO & Founder of Podscribe)
For more than a year now, the Alliance for Measurement in Podcasting, or AMP, has been working to create new frameworks for podcast measurement. In this week’s Media Roundtable, we…
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54 min
Podcast’s Next $1B Starts with Better Data - Dan Misener Unveils the Bumper Score
If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in,…
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51 min
Introducing AMP: What's a Podcast, What's an Impression, and Did the Ad Work?
For the past year, some of the biggest names in podcasting have been working on a top-secret mission, one that could define the future of this multi-billion-dollar industry. Togeth…
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52 min
Mental Health, a Bill of Rights, Fair Labor: How Shira Lazar is Helping to Organize the Creator Economy
The Creator Economy is a $250B industry powerhouse. So, how do you keep the creators at the heart of it from being exploited? Find out below. There is no Creator Economy without cr…
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1 h 07
Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future of Audio
How do you help 7500 co-workers be their most creative selves? Find out in the latest Ad Infinitum.That’s right, the world’s only podcast solely dedicated to audio ads is back! Pre…
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48 min
Mosheh Oinounou’s Best Move: Leaving Legacy Media to Restore Trust in News
Who should you trust your ad money with? Easy. Who your listeners trust.This week on The Media Roundtable, Dan Granger (CEO & Founder, Oxford Road) welcomes back Emmy, Murrow, and…